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What will CBS do with WSCR-AM now that WFAN moves to FM?

Fenway1912

Fenway1912

http://www.nydailynews.com/sports/wfan-new-york-sports-talk-hub-moves-fm-article-1.1177656

With WFAN's move to FM this leaves WSCR as the last CBS sports station on AM.

CBS doesn't have the option to buy 101.1 as they are maxed out but it would seem that WJMK could be flipped.

The blueprint seems to be to put CBS Sports Radio on AM and local sports on FM. Also by putting WSCR on FM it really puts WMVP-AM in a bad position. However Merlin could dangle 101.1 to Disney.

I really doubt CBS would blow WXRT up over WJMK but after what happened in Philadelphia I can't bet against it either,
 
XRT is one of the best AAA station in the country as far as that format goes. It has a loyal following, and always has. I think XRT stays! As far as WJMK, that would be the one most likely to be blown up for sports on FM. With the recent changes at WLS FM, they might re think chaning to sports, but I think not. The other question is... How well is the news similcast on 105.9 working out? Could they possibly move WSCR to 105.9 and tweak WJMK with the music shift at WLS FM?
.
 
radioaircheck said:
XRT is one of the best AAA station in the country as far as that format goes. It has a loyal following, and always has. I think XRT stays! As far as WJMK, that would be the one most likely to be blown up for sports on FM. With the recent changes at WLS FM, they might re think chaning to sports, but I think not. The other question is... How well is the news similcast on 105.9 working out? Could they possibly move WSCR to 105.9 and tweak WJMK with the music shift at WLS FM?
.
Click to expand...

I think tweaking WJMK and going with more 60s music would work considering that many people are angry about the music direction at WLS-FM.
 
radioman148 said:
radioaircheck said:
XRT is one of the best AAA station in the country as far as that format goes. It has a loyal following, and always has. I think XRT stays! As far as WJMK, that would be the one most likely to be blown up for sports on FM. With the recent changes at WLS FM, they might re think chaning to sports, but I think not. The other question is... How well is the news similcast on 105.9 working out? Could they possibly move WSCR to 105.9 and tweak WJMK with the music shift at WLS FM?
.
Click to expand...

I think tweaking WJMK and going with more 60s music would work considering that many people are angry about the music direction at WLS-FM.
Click to expand...

CBS has shown in the past 3 years that they will move talk to FM to boost the AM signal and not pay music license fees.

The next move is what Merlin does with 101.1. That would appear to be Disney's best shot to get a FM signal for ESPN.
Then upgrade Radio Disney to AM 1000 and use 1300 for ESPN Deportes ( while perhaps still using W248BB-FM 97.5 as well )

Dan Mason kind of tipped his hand when he told the NY TIMES.
http://bats.blogs.nytimes.com/2012/10/08/wfan-finds-another-home-on-the-fm-dial/
Mason said that CBS and ESPN’s business models are so different that ESPN Radio’s AM-to-FM shift offered him no lessons.

“I wasn’t happy that they beat us by a few months,” he said.
Click to expand...

If Randy has any brain cells left I would expect he will hold on to 101.1 until CBS pulls the trigger and then drive the price up for Disney.
 
Fenway1912 said:
The next move is what Merlin does with 101.1. That would appear to be Disney's best shot to get a FM signal for ESPN. Then upgrade Radio Disney to AM 1000 and use 1300 for ESPN Deportes ( while perhaps still using W248BB-FM 97.5 as well )
Click to expand...

I would think that if The Mickey Mouse Outfit were to buy 101.1 and put ESPN Radio there, AM 1000 would become ESPN Deportes, while keeping Radio Disney on 1300. How many kids (or their parents) are listening to RD on Ancient Modulation anyway, as opposed to satellite radio or online?
 
KeithE4 said:
Fenway1912 said:
The next move is what Merlin does with 101.1. That would appear to be Disney's best shot to get a FM signal for ESPN. Then upgrade Radio Disney to AM 1000 and use 1300 for ESPN Deportes ( while perhaps still using W248BB-FM 97.5 as well )
Click to expand...

I would think that if The Mickey Mouse Outfit were to buy 101.1 and put ESPN Radio there, AM 1000 would become ESPN Deportes, while keeping Radio Disney on 1300. How many kids (or their parents) are listening to RD on Ancient Modulation anyway, as opposed to satellite radio or online?
Click to expand...

1300 would cover the Hispanic areas just fine and Radio Disney would get a bigger footprint especially on the Michigan side of the puddle.
 
Fenway1912 said:
KeithE4 said:
Fenway1912 said:
The next move is what Merlin does with 101.1. That would appear to be Disney's best shot to get a FM signal for ESPN. Then upgrade Radio Disney to AM 1000 and use 1300 for ESPN Deportes ( while perhaps still using W248BB-FM 97.5 as well )
Click to expand...

I would think that if The Mickey Mouse Outfit were to buy 101.1 and put ESPN Radio there, AM 1000 would become ESPN Deportes, while keeping Radio Disney on 1300. How many kids (or their parents) are listening to RD on Ancient Modulation anyway, as opposed to satellite radio or online?
Click to expand...

1300 would cover the Hispanic areas just fine and Radio Disney would get a bigger footprint especially on the Michigan side of the puddle.
Click to expand...

There are Hispanic neighborhoods all over the Chicago area - city and suburbs. I lived in or near some of them in Franklin Park, Addison, Palatine, and Streamwood, and that was back in the '70s and '80s. I would think ESPN Deportes on a 50,000 watt station would be more lucrative for Disney than a kid-oriented network in a band that has almost no listeners of that age (or their parents' age, for that matter).

Again, does anybody actually listen to 1300 or is The Mickey Mouse Outfit just keeping the license active while kids in the Chicago area are listening to it via other platforms?
 
radioaircheck said:
XRT is one of the best AAA station in the country as far as that format goes. It has a loyal following, and always has. I think XRT stays! As far as WJMK, that would be the one most likely to be blown up for sports on FM. With the recent changes at WLS FM, they might re think chaning to sports, but I think not. The other question is... How well is the news similcast on 105.9 working out? Could they possibly move WSCR to 105.9 and tweak WJMK with the music shift at WLS FM?
.
Click to expand...


I doubt 105.9 FM could flip because 105.9 FM is counted as the simulcast of WBBM-AM and for September it was recorded at a 5.2. That cannot work Same for San Francisco 106.9FM is recorded as KCBS-AM 740 and its recorded at a 5.0. Also WBBM-AM is within a top 10 station in the nation for revenue.
 
radioaircheck said:
The other question is... How well is the news similcast on 105.9 working out?
Click to expand...

The ratings do not show the numbers for the component parts of a Single Line Reporting simulcast. The station has to decide if being on FM has helped the under-55 demos and, perhaps, protected it from attrition.

Now that the news battle is over, it might be a topic for discussion at CBS whether the WSCR format would be the better of the FM options.
 
David, I always respect your opinion. I may not be happy with them, since I love my Smooth Jazz and Soft AC, but I am always glad to see your comments. So, what do you feel will be the next radio move on FM? What is the future of 101.1, 87.7 and a CBS owned station?
 
DavidEduardo said:
radioaircheck said:
The other question is... How well is the news similcast on 105.9 working out?
Click to expand...

The ratings do not show the numbers for the component parts of a Single Line Reporting simulcast. The station has to decide if being on FM has helped the under-55 demos and, perhaps, protected it from attrition.

Now that the news battle is over, it might be a topic for discussion at CBS whether the WSCR format would be the better of the FM options.
Click to expand...

I would have to assume CBS has asked Arbitron for a breakdown between 780/105.9. The Bears are thrilled to be on FM but the other problem is it now next to impossible to sync local radio with the TV broadcast because of the delays in cable boxes. I know in Boston that WBZ-FM tries to sync with the Comcast HD feed but there are other providers in the market.

In Boston we are watching WEEI who in the past week ended the AM/FM simulcast and made 850 AM ESPN only. Entercom is gambling that in the year of the simulcast most listeners have moved to FM. The problem is 93.7 is a rimshot signal that has problems south of Boston. ( However Entercom knows the Providence simulcast should solve the problem.

Chicago is a strange market where the 2 sports radio stations don't have an iron grip on play by play.

WGN - Cubs - Blackhawks
WSCR - White Sox
WBBM - Bears
WMVP - Bulls

Look as I posted earlier Dan Mason of CBS Radio said he was not happy ESPN got to FM first in NY. I think it is safe to say Merlin is shopping 101.1 and Disney is the most likely buyer. By the same token Mason will most likely try to move WSCR to FM because he can.
 
Wait Doesn't WTOP-FM the Hubbard Owned/CBS affiliate in Washington DC have Simulcasts on 107.7 FM to cover the outer edges of the DC Market? But the part is that its counted as WTOP-FM only and it gets a rating of a 7.X-8.X along with NPR affiliate WAMU-FM where they get a 7.X-8.X
 
Dr Wayne said:
David, I always respect your opinion. I may not be happy with them, since I love my Smooth Jazz and Soft AC, but I am always glad to see your comments. So, what do you feel will be the next radio move on FM? What is the future of 101.1, 87.7 and a CBS owned station?
Click to expand...

87.7 is a FrankenFM and these have a near-future drop-dead date. I would not count on them surviving anywhere.

The Merlin stations must be on the block, so that throws both into play.

If I were CBS, I'd consider taking WBBM off of FM, putting The Score there and using 670 for the new sports network.

Of course, CBS can afford to order a breakout from Arbitron to determine the real audience of the FM part of the WBBM simulcast to see if that sort of thinking makes sense... a special tabulation is not cheap, but if you are determining cluster strategy, it is a reasonable expense.
 
Mike said:
WSCR on 104.3 or 96.3 its gonna have to be one or the other if they cant buy 101.1 from merlin
Click to expand...

We outsiders do not see the actual numbers, but I think it will be the station the makes the least amount of money for CBS, regardless of the
loyalty of or number of listeners. PERSONALLY I think they should drop that simulcast, and use 105.9 for the new station.

Old Chicago
 
Look at San Francisco 95.7 The Game the Entercom Sports affiliate its not doing well because KNBR the Cumulus O&O has run them over in the Bay Area Ratings. Its viewed as the WEMP of Sports in the Bay Area.
 
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