How timely that the alternative weekly paper here in Madison, Isthmus, had a critique of local TV news a few weeks ago, including stupid names and slogans.
Here's that article, in fact. I'll mention a couple from the story, along with one or to I myself have noticed:
* "CrimeTracker Alert," which is nothing more than the nightly police blotter, only with a name designed to scare the bejeezus out of the viewer.
* "World Headlines," which is nothing more than dramatic footage (or shots of cute puppies) from Britain or Austrailia.
* "National Headlines" (same as above, only substitute New York and California for Britain and Austrailia).
* "Working for You." Yeah, things would be
soooo different if you really were working for me.
* "As you first saw on [insert station website here]...." This assumes that (1) the viewer bothered to check your website and (2) you had the story on your website first (when it's likely that someone else's website had it first and said viewer saw it there).
* "New Since 6." Yeah, it's nothing more than a story filmed much earlier in the day (or even the week) that's so juicy, you wanted to save it for 10. The daytime images give it away.
* When after some guy does something dastardly, the station interviews those from the town he grew up in, and the anchor/reporter will say, "the people who live there remember him as a young man." Well OF COURSE! It's because he was a young man then! (I really did see an anchor say that once and I had to chuckle in disbelief.)
* Special names for the weather staff's cubbyhole full of monitors and computers. Case in point: WLUK in Green Bay billed theirs as "WeatherLab HD" a few years ago. Such a name would suggest that they run Mr Wizard-type experiments there (when such experiments are not in the budget).
* And speaking of HD, yes, the initials "HD" in your news. We all know it's the quality of your news product that matters, not how sharp the pictures look. It's even more pointless if your news really isn't in HD (just as in the WLUK example above, when HD was in its infancy and the news set didn't even have any HD monitors yet, let alone equipment).