What Would Happen if...

[saladdressing]

What would happen if a CHR programmer in a big US market broke with the cattle, grew a pair, and actually tried what you hear across the rest of the world: 25% pop, 25% rock, 25% r&b/hip-hop, and 25% DANCE.

I know the "Research" doesn't indicate this would draw results, but remember how wrong consultants and research were about the Jack format, saying it would never work.

 

[CHRles]

> What would happen if a CHR programmer in a big US market
> broke with the cattle, grew a pair, and actually tried what
> you hear across the rest of the world: 25% pop, 25% rock,
> 25% r&b/hip-hop, and 25% DANCE.
>
> I know the "Research" doesn't indicate this would draw
> results, but remember how wrong consultants and research
> were about the Jack format, saying it would never work.
>

It sounds great...if it was really that simple. You see, PDs have to answer to General Mangers, General Sales Managers, and corporate in general. The higher ups would prefer to promote their stations without dispensing a lot of the station's own revenue-generated money into the picture. So what do they do...?

http://entertainment.howstuffworks.com/top-403.htm

<P ID="edit"><FONT class="small">Edited by CHRles on 08/01/05 10:46 PM.</FONT></P>

 

[saladdressing]

> It sounds great...if it was really that simple. You see, PDs
> have to answer to General Mangers, General Sales Managers,
> and corporate in general. The higher ups would prefer to
> promote their stations without dispensing a lot of the
> station's own revenue-generated money into the picture. So
> what do they do...?

Good points. But to lead is to boldly go where no man has gone before, and I still believe that a dramatic attempt to stake out increased market share by using the musical formula outlined in the original post would in the end result in higher revenues. <P ID="edit"><FONT class="small">Edited by saladdressing on 08/01/05 11:22 PM.</FONT></P>

 

[RyanCA]

> > What would happen if a CHR programmer in a big US market
> > broke with the cattle, grew a pair, and actually tried
> what
> > you hear across the rest of the world: 25% pop, 25% rock,
>
> > 25% r&b/hip-hop, and 25% DANCE.
> >
> > I know the "Research" doesn't indicate this would draw
> > results, but remember how wrong consultants and research
> > were about the Jack format, saying it would never work.
> >
>
> It sounds great...if it was really that simple. You see, PDs
> have to answer to General Mangers, General Sales Managers,
> and corporate in general. The higher ups would prefer to
> promote their stations without dispensing a lot of the
> station's own revenue-generated money into the picture. So
> what do they do...?
>
> http://entertainment.howstuffworks.com/top-403.htm
>


Ive wondered how biased this so called research is. Do they even test dance songs anymore and which ones? How do you know??? I don't think they do and just test r&b rap rock and pop. Ive visted some of those online marketing music tests and no dance is to be heard. Also payola could be playing a role in this too.

 

[magicmk]

>
> Ive wondered how biased this so called research is. Do they
> even test dance songs anymore and which ones? How do you
> know??? I don't think they do and just test r&b rap rock and
> pop. Ive visted some of those online marketing music tests
> and no dance is to be heard. Also payola could be playing a
> role in this too.
>

I have a feeling they've only scratched the surface in the payola investigation. I'm gonna bet there will be plenty more fallout from that thing to come before it's all said and done.

 

[Renegade_X]

It would probably work, but wouldn't be number 1 in the market. That concept is done everywhere in the English speaking world. Most of Europe is littered with radio playing a mix of everything.

I think you'll see it happening. Sirius and XM will push stations back to programming MUSIC, not programming commercials. Not to mention that dance music can be a refreshing break from the non stop Yo/Kelly Clarkson sound that's all over radio. You don't need 10 big songs, but 2 or 3 to drop in the mix.

103.5 in Toronto is pretty much that. Simple Plan into Rhianna into Tiesto. Works for them too. I'd figure the vast majority of those tuned into radio want to her a mix of things.

But I do see an urban/dance station aimed at females as the better idea.