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What would make radio better?

C

Capulet

What does radio need to do to be better? To improve it's dismal state of affairs? Individuals? Groups? Talent? Programming? Spots? News? Talent? Innovations? Wide open topic.
 
Rely less on sidekicks and producers.

Guys like Rover, Triv, and Rizzo use their sidekicks as crutches too often.

If Duji/Dieter/Dumb, Seth/Gohman/Jennifer, or Hammer/Ned had thier own shows, the one common sound would be...click.

People listen to hear the star, not the crew.
 
more personality based DJ`s.not the only only on air radio talent with personality doing talk-a thons .allow more people to develop like they did with larry lujack .

break away from the tight playlists.let the DJ`s play things off the playlist that fit the sound of the station.

those would break the complacity of what radio has become.
 
Back in the early 70's when music formats began moving to FM, many national & local PDs went with the "more music, less talk" approach....really tightening the reins on any kind of "personality"....even if it was talk over the intro to every-other-song.

So, slowly, but surely, a whole generation (generations?) of listeners grew to hate ANYTHING that wasn't just the music.

We told them "more music, less talk", and today, outside of morning drive on music stations...radio might as well be totally voice-tracked with sweepers and spots. We inadvertedly trained the listeners to hate people on the radio. And, now most do.

We have only ourselves to blame. IMHO.
 
I've been saying this for years, before it was trendy: Radio needs to go back to being LOCAL. Stations need to serve their communities.
 
Dave Sarnoff said:
I've been saying this for years, before it was trendy: Radio needs to go back to being LOCAL. Stations need to serve their communities.
Click to expand...

I'm there. That would help!
 
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