Been wondering if CC might take 106.7 Adult Hits after Christmas or Jan 1, given
-- CC has been doing very well with the format in medium-sized markets lately, including Cleveland where the Lake gets great numbers
-- Jack was just starting to pick up some major ratings steam when Salem took over and plugged in conservatalk
-- 106.7 may be under-performing relative to the potential its newly beefed-up signal provides
-- Alternative/New Rock is over-represented locally (albeit with different-styled approaches), and that means less potential than exclusive format ownership (see: 93.3's highly successful flip from AC #2 to sole oldies station).
But one conundrum is that CC has a custom of naming its Adult Hits station after topographical landmarks in the area. For instance, the Lake in Cleveland and the Harbor in Boston. So what could they call a local Adult Hits? The only really obvious choice -- The River -- is of course already taken. There's the Shoe, but somehow that doesn't seem right. The Reservoir (for Hoover or Griggs) doesn't exactly roll off the tongue. How about the Mile, for the Scioto Mile? They could image around "Miles of music," or "a Mile-long set of music starts now, on 106.7 the Mile," etc.
In a way the Mile wouldn't fit the pattern because it's based on something that's man-made. I suppose it could be named after a notable street, such as "106.7 the Broad," but that of course presents other problems.
Any other ideas?
EDIT: Actually, "The Shoe kicks off another long set of music" may have possibilities. Or "at the office or in the car, wherever you are the Shoe fits" or "step into another long set of music at the Shoe," etc, etc.
-- CC has been doing very well with the format in medium-sized markets lately, including Cleveland where the Lake gets great numbers
-- Jack was just starting to pick up some major ratings steam when Salem took over and plugged in conservatalk
-- 106.7 may be under-performing relative to the potential its newly beefed-up signal provides
-- Alternative/New Rock is over-represented locally (albeit with different-styled approaches), and that means less potential than exclusive format ownership (see: 93.3's highly successful flip from AC #2 to sole oldies station).
But one conundrum is that CC has a custom of naming its Adult Hits station after topographical landmarks in the area. For instance, the Lake in Cleveland and the Harbor in Boston. So what could they call a local Adult Hits? The only really obvious choice -- The River -- is of course already taken. There's the Shoe, but somehow that doesn't seem right. The Reservoir (for Hoover or Griggs) doesn't exactly roll off the tongue. How about the Mile, for the Scioto Mile? They could image around "Miles of music," or "a Mile-long set of music starts now, on 106.7 the Mile," etc.
In a way the Mile wouldn't fit the pattern because it's based on something that's man-made. I suppose it could be named after a notable street, such as "106.7 the Broad," but that of course presents other problems.
Any other ideas?
EDIT: Actually, "The Shoe kicks off another long set of music" may have possibilities. Or "at the office or in the car, wherever you are the Shoe fits" or "step into another long set of music at the Shoe," etc, etc.
.