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What would you do?
- Thread starter PTOCDJ
- Start date
I
instigator
Guest
Immediatley become the "fun " station I would roll the dice and let my jocks be jocks.My imaging would mirror the fun "larger than likfe approach that BOSS 97 and Q102 used to have. I would be a rythmic CHR with some dance ,like Ercola Every Word(a great song that could work on radio but is not getting a chance), I would load the recurrents with freestyle and dance .
S
Scott Hamilton
Guest
Sorry to split hairs, but if I'm the PD, I can't pick the format. In that light, with a format picked that's not classical, I hire a killer morning show. Yes, I'm partial, since I did mornings, but I think a good morning show will draw listeners that the station can then retain.
S
Soon Yi CIV.V
Guest
Like instigator, my initial thought was to gamble on personality-driven CHR. A fun morning show (with at least one male and one female; no syndie crap), a fun young lady for mid-days and a fun young man for PM drive, and a local up-and-comer for nights.
Music would be mainly Mainstream Top 40 hits, the vast majority of my Golds would be from the '90s and my recurrents would be heavily rhythmic...because I think that's what would work best in the market and would best target my desired audience. The music would get more currents-heavy as the day goes on, meaning the morning show would rely heavily on Hot AC titles (Nickelback, Jason Mraz, Leona Lewis) but with the inclusion of must-have smashes like "Single Ladies," "Just Dance," and "Womanizer"), mid-days would get a tad more rhythmic (with possibly a disco/freestyle show at noon), PM drive and nights would get just plain hot.
The jocks would do remotes. You remember remotes, right? And I'm not talking about setting up a table at a car dealership or a supermarket. We'd have live shows from area clubs and bars. People could actually walk up to the jock and get on the air. Fun stuff like that, which people hardly remember because the Presses, Millenniums, and Equities say it just can't happen that way anymore.
Like I said, it's a gamble and all the money we have relies on it. So until the revenue starts rolling in, overnights and Sundays will be automated. Saturdays will probably be voice-tracked. That's my harsh reality! haha.
Music would be mainly Mainstream Top 40 hits, the vast majority of my Golds would be from the '90s and my recurrents would be heavily rhythmic...because I think that's what would work best in the market and would best target my desired audience. The music would get more currents-heavy as the day goes on, meaning the morning show would rely heavily on Hot AC titles (Nickelback, Jason Mraz, Leona Lewis) but with the inclusion of must-have smashes like "Single Ladies," "Just Dance," and "Womanizer"), mid-days would get a tad more rhythmic (with possibly a disco/freestyle show at noon), PM drive and nights would get just plain hot.
The jocks would do remotes. You remember remotes, right? And I'm not talking about setting up a table at a car dealership or a supermarket. We'd have live shows from area clubs and bars. People could actually walk up to the jock and get on the air. Fun stuff like that, which people hardly remember because the Presses, Millenniums, and Equities say it just can't happen that way anymore.
Like I said, it's a gamble and all the money we have relies on it. So until the revenue starts rolling in, overnights and Sundays will be automated. Saturdays will probably be voice-tracked. That's my harsh reality! haha.
S
Scott Hamilton
Guest
Soon Yi CIV.V said:
When I got off the air, I got into sales, and am now a sales coach/speaker. Nothing pains me more than to think about two industries that could use some serious sales training. One is the auto industry, but I digress. The other is radio.
If radio sales reps were properly taught good sales skills....well, that's not what this thread is about now is it? Anyway, I loved doing remotes and wanted to do more actual live broadcasts than call-in's, so you have my vote for that, Soon Yi.
C
ccuphl
Guest
PTOCDJ said:
Buy it from the owner, run an all-brokered format for a few years, sell it for a profit when the economy swings back, then move to Florida and sell citrus at a roadside stand.
S
Soon Yi CIV.V
Guest
Ahh, yes. The American dream!
J
joekelly
Guest
Soon Yi CIV.V said:
Ok, conservatively, I'm guessing with salaries, benefis, etc., your salary line for on air alone should be well over 200 or 300 grand. Plus, whatever PD salary you have. Are you going to be an off air PD? Good luck with selling yourself into that position.
Until the revenue starts rolling in??? Is that your business plan? Do you think business owners and decision makers will hear your great sounding station and just start calling up and placing orders? Checked out the economy lately?
Look, like it or not, money dictates what you can and can't do. Whether it's a single stand alone owner or a corporation, no one's going to give you carte blanche to go out and put on your dream radio station without any research to back it up. Is there a market to listen to what you want to do? Do you know that for sure, or do you think you know it? Is there enough revenue available in the market to support what you want to do? Do you have the sales staff capable enough to generate sales?
Look, I'd love to have an on air staff of 5 fulltimers, but it ain't going to happen. Not in Atlantic City, and probably not most other places. Welcome to the new reality... it's happenning in radio --- and everywhere else. Deal with it.
Joe Kelly
PD/Mornings
Cat Country 107.3
S
Soon Yi CIV.V
Guest
Say it ain't so, Joe. The poor economy and the sad state of radio in general certainly seem to have taken their tolls on you. Way to suck the fun out of the thread. The idea being floated was "Let's play radio." We're just playing. Take the stick outta your ass.
The most important question - What part of South Jersey do we cover? (Are we talking WZBZ or WKMK or WCZT or WVLT or WJKS? All SJ stations!)
For the sake of simplicity, let's say I you give me WAYV, covering Atlantic/Cape May/Cumberland/Ocean counties with a nice strong signal...
Assuming 1) Sales don't matter, 2) Money doesn't matter
I take it very cutting-edge Top40/Rock hybrid.
Hire a huge morning show, kind-of a cross between MMR's Preston & Steve and JSE's Morning Edge.
Market the heck out of it, incl. billboards & TV ads on Cable in all 4 counties.
Have a promo team everywhere, at every large summer event in the 4 county area and even a bit outside of it, ie: Susquehanna Bank Center/PNC Bank Center.
Have the promo team at select Eagles/Phillies/Flyers/76ers games.
Have a contest like 106.3 The Shore had with a "Sticker stalker" prowling the streets for bumper stickers on the GSP, Expressway, Rt. 40, Rt. 30, Rt. 70/72, Rt. 37, Rt. 55 etc.
Have hourly traffic, news & weather updates, but presented in a quick, condensed, non-boring way.
Have a summer concert series with 1 in Wildwood, 1 in Atlantic City and 1 in Seaside.
Hook up with some local High Schools and Colleges to let students get on-air and program an hour during the overnights.
If anything it would make people remember the station!!!
For the sake of simplicity, let's say I you give me WAYV, covering Atlantic/Cape May/Cumberland/Ocean counties with a nice strong signal...
Assuming 1) Sales don't matter, 2) Money doesn't matter
I take it very cutting-edge Top40/Rock hybrid.
Hire a huge morning show, kind-of a cross between MMR's Preston & Steve and JSE's Morning Edge.
Market the heck out of it, incl. billboards & TV ads on Cable in all 4 counties.
Have a promo team everywhere, at every large summer event in the 4 county area and even a bit outside of it, ie: Susquehanna Bank Center/PNC Bank Center.
Have the promo team at select Eagles/Phillies/Flyers/76ers games.
Have a contest like 106.3 The Shore had with a "Sticker stalker" prowling the streets for bumper stickers on the GSP, Expressway, Rt. 40, Rt. 30, Rt. 70/72, Rt. 37, Rt. 55 etc.
Have hourly traffic, news & weather updates, but presented in a quick, condensed, non-boring way.
Have a summer concert series with 1 in Wildwood, 1 in Atlantic City and 1 in Seaside.
Hook up with some local High Schools and Colleges to let students get on-air and program an hour during the overnights.
If anything it would make people remember the station!!!
I would put sports-talk on the FM dial. Can you imagine how popular an FM sports-talk station would have been with the Phillies run, Eagles run and the Flyers in the Eastern Finals, plus the Sixers made the playoffs.
1. I would get the Eagles and Phillies affiliations first priority
2. Local AM & PM Drive show (though Mike and Mike isnt a bad alternative, I am not a fan, but it rates pretty well)
3. HS Sports as many games as possible - a 100% must and a easy sell!
4. A Local weekend presence/ Eagles pre-game/Post-game
I think sports on FM beats the music rock stations and wins the 18-54 range male demo - between WENJ (1.2) and WIP (0.9) they scored a 2.1 and you can barely hear WIP down the shore.
If a sports station was on FM, I think it pulls a 4+ share and in a season when the Phillies and Eagles are good, you should sell it pretty well.
Forget the music stations, they are going out of business left and right and ya still need to pay someone to VT. I will go with some free ESPN programs in midday/nights when there is no game, with a couple of local shows and get the Eagles and Phillies. People are listening to mp3,IPOD, XM or whatever they can for music, but talk and sports are still somethign you need your radio for. You want local sports, you cant go XM and AM can only reach so far.
Talk stations are scoring well even on the AM band, imagine if they were on the FM dial and people knew about them, though if you noticed, many sports stations are doing this already, there were three this week alone that flipped over to the FM band and took over for music stations that people werent listening to. Of you have a sales staff that knows sports, it sells it self when the teams are good and the hosts are good, just ask WIP and WFAN.
1. I would get the Eagles and Phillies affiliations first priority
2. Local AM & PM Drive show (though Mike and Mike isnt a bad alternative, I am not a fan, but it rates pretty well)
3. HS Sports as many games as possible - a 100% must and a easy sell!
4. A Local weekend presence/ Eagles pre-game/Post-game
I think sports on FM beats the music rock stations and wins the 18-54 range male demo - between WENJ (1.2) and WIP (0.9) they scored a 2.1 and you can barely hear WIP down the shore.
If a sports station was on FM, I think it pulls a 4+ share and in a season when the Phillies and Eagles are good, you should sell it pretty well.
Forget the music stations, they are going out of business left and right and ya still need to pay someone to VT. I will go with some free ESPN programs in midday/nights when there is no game, with a couple of local shows and get the Eagles and Phillies. People are listening to mp3,IPOD, XM or whatever they can for music, but talk and sports are still somethign you need your radio for. You want local sports, you cant go XM and AM can only reach so far.
Talk stations are scoring well even on the AM band, imagine if they were on the FM dial and people knew about them, though if you noticed, many sports stations are doing this already, there were three this week alone that flipped over to the FM band and took over for music stations that people werent listening to. Of you have a sales staff that knows sports, it sells it self when the teams are good and the hosts are good, just ask WIP and WFAN.
Soon Yi CIV.V said:
Actually, I'm betting it's an MD421 or an RE20 that makes him uneasy.
Ouch! But actually,
WTKU finished between WZXL (32,400) and ahead of WXKW (26,300) with KOOL's 30,700 listeners for the average week. AQH was healthy just behind a tie with WSJO & WZXL.
A litttle more than no one.
Source: Arbitron Fall 2008 A12+ M-Su 6a-12m Metro Cume, which is the only demo R-I/Arbitron allows us to post.
WTKU finished between WZXL (32,400) and ahead of WXKW (26,300) with KOOL's 30,700 listeners for the average week. AQH was healthy just behind a tie with WSJO & WZXL.
A litttle more than no one.
Source: Arbitron Fall 2008 A12+ M-Su 6a-12m Metro Cume, which is the only demo R-I/Arbitron allows us to post.
come WXKW is the biggest waste of am FM signal, beating them is really no accomplishment.
But I agree 98.3 sounds much better live and local all day. Even the nights are at least VT'd, i'll give them credit for that, but 97.3 is a waste of a signal, everyone knows that.
But I agree 98.3 sounds much better live and local all day. Even the nights are at least VT'd, i'll give them credit for that, but 97.3 is a waste of a signal, everyone knows that.
C
ccuphl
Guest
joekelly said:
Why add reality when you can put a dance station on the air?
S
Soon Yi CIV.V
Guest
Who the hell mentioned a Dance station? What is it with this board's obsession with Dance stations?!
Okay, we get to play? Whatever we want? Here we go.
Format is "today's oldies," the songs people in the 25-54 demo grew up with. 1970-1999, core emphasis on 1983-1993. Key artists, plus lots of one-hit wonders. Pop and rock oriented, with some early hip-hop and rap like Run-DMC and the Beastie Boys in fringe categories.
I'd tackle mornings with Frank Gerace as sidekick and newscaster. Nicky G for afternoon drive. Live personalities for middays and evenings, voicetrackers for overnight. Hire talented kids in or just out of college and teach them the game. Live weekends from May 1st through September 30th, voicetracked weekends the rest of the year. Doctor Demento Sunday nights at 10.
Light, upbeat, friendly personality presentation. Lots of phoners and audience participation. I'd want a presentation halfway between Boss 97 at its best and WMMR in the late Metromedia period, or as close as we could get today.
I can dream....
And I'm available for anyone who wants to take me off the beach.
Format is "today's oldies," the songs people in the 25-54 demo grew up with. 1970-1999, core emphasis on 1983-1993. Key artists, plus lots of one-hit wonders. Pop and rock oriented, with some early hip-hop and rap like Run-DMC and the Beastie Boys in fringe categories.
I'd tackle mornings with Frank Gerace as sidekick and newscaster. Nicky G for afternoon drive. Live personalities for middays and evenings, voicetrackers for overnight. Hire talented kids in or just out of college and teach them the game. Live weekends from May 1st through September 30th, voicetracked weekends the rest of the year. Doctor Demento Sunday nights at 10.
Light, upbeat, friendly personality presentation. Lots of phoners and audience participation. I'd want a presentation halfway between Boss 97 at its best and WMMR in the late Metromedia period, or as close as we could get today.
I can dream....
And I'm available for anyone who wants to take me off the beach.
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