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What?

R

Radknowski

No predictions for 2010? Tsk, tsk. Seems there's been a New Year's prediction thread for budding Kreskins and Carnacs on this board every year. And no discussion of 12+ trends? What's become of this joint?
 
Could be that we all think this year may be just more of the same. :(
 
Maybe everybody's feeling like a mole in the Whack-a-Mole game. You know what happens when you stick your head up...
 
SirRoxalot said:
Maybe everybody's feeling like a mole in the Whack-a-Mole game. You know what happens when you stick your head up...
Click to expand...

Whack!

I don't think the radio industry has done itself any favors for the last few years. 2009 was the worst (so far). More and more people have moved on...listeners and talent. I just turn the radio on once in awhile to see if it's still there.
 
Mike Sheridan said:
I just turn the radio on once in awhile to see if it's still there.
Click to expand...

Well, by some miracle, mornings on the rock side of things are still local...and not Bob&Tom or something like that.

Hopefully Howard Stern will NOT return to 92.9 (or where ever he'd be carried today on the Buffalo dial...should that ever happen...)
 
What's to predict? It's all out there. More jockless dayparts. More voicetracking. More packaged bankruptcies (one size fits all) and more downsizing. It will be news if an FM in Buffalo or Rochester actually hires back one or two of the dozens of full time employees who were pink slipped last year or the year before. Don't hold your breath.

Here it is January and the first quarter. The guantlet. Anybody who's been in radio for six months knows what January and February look like: A sparse commercial log and "twenty in a row" music sweeps. When commercials do appear on the log, they're for quick weight loss diets, gold, free-computer scams, credit card and personal finance assistance and P-I's. Commercial windows on satellite talk shows are filled with PSA's.

The first quarter will be especially harrowing for radio because TV is skimming radio advertisers. TV has its back to the wall too and TV reps are dropping their pants on rates. For the price of a 60 on a highly rated morning drive show, a car dealer can buy a 30 on morning drive TV. Client says, "Wow, pictures and I can be a TV star!"

Smart advertisers with a product to sell and money to promote it would be wise to load up on radio now. They'd own the airwaves at a very affordable CPM or point on a station that has strong, consistent ratings.

If you were a salesperson, what station(s) would you like to be selling this year? Selling for WYRK, WBEN, Star and 97 Rock might be worth making a treck to a few clients in a blizzard.

Then again, it's the first quarter and reps hear the word "no" more than a high school freshman trying to get a date with a cheerleader.
 
Element9 said:
What's to predict? It's all out there. More jockless dayparts. More voicetracking. More packaged bankruptcies (one size fits all) and more downsizing. It will be news if an FM in Buffalo or Rochester actually hires back one or two of the dozens of full time employees who were pink slipped last year or the year before. Don't hold your breath.

Here it is January and the first quarter. The guantlet. Anybody who's been in radio for six months knows what January and February look like: A sparse commercial log and "twenty in a row" music sweeps. When commercials do appear on the log, they're for quick weight loss diets, gold, free-computer scams, credit card and personal finance assistance and P-I's. Commercial windows on satellite talk shows are filled with PSA's.

The first quarter will be especially harrowing for radio because TV is skimming radio advertisers. TV has its back to the wall too and TV reps are dropping their pants on rates. For the price of a 60 on a highly rated morning drive show, a car dealer can buy a 30 on morning drive TV. Client says, "Wow, pictures and I can be a TV star!"

Smart advertisers with a product to sell and money to promote it would be wise to load up on radio now. They'd own the airwaves at a very affordable CPM or point on a station that has strong, consistent ratings.

If you were a salesperson, what station(s) would you like to be selling this year? Selling for WYRK, WBEN, Star and 97 Rock might be worth making a treck to a few clients in a blizzard.

Then again, it's the first quarter and reps hear the word "no" more than a high school freshman trying to get a date with a cheerleader.
Click to expand...


There it is.... right there.

Brilliant.
 
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