Don't those stations have live & local talent?
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What's going on at JOY...oops, I mean MIX 96?
- Thread starter Rob Piotrowski
- Start date
Don't those stations have live & local talent?
What? You don't know? You're unaware of what's going on in this market?
Have you heard of a rhetorical question? My point is why would a station duplicate the presentation already available in the market?
As I said earlier, the goal today is to offer listeners and advertisers choices in a market. Not duplicate what's already available.
You are aware of what Einstein said about doing the same thing over and over, and expecting different results, right? Townsquare may choose to do that. Or, they may choose a different approach that could yield better results.
You call it a "different approach," but it's merely duplicating what's already available. That's not a different approach. A different approach would be a completely different format with different music. I have no reason to believe there is any discussion about blowing this station up. I also have no reason to believe that using a different approach would yield better results.
You have no reason to ever believe that air talent might make a positive difference for a radio station. There's an overwhelming amount of evidence otherwise, but you've established your viewpoint regarding talent, so you choose to not believe it.
"Blowing up the station" is a nuclear option, not a "different approach". The current music mix at Jack is different from any other station in town. Now, they can shift the music with the same approach, or shift the approach and perhaps tweak the music. If you look at the top 10 stations in the market - i.e. the ones who are beating them handily - you might choose the latter rather than the former. Or, you can do nothing and hope somebody else falters. That's the least likely way to improve their lot.
"Blowing up the station" is a nuclear option, not a "different approach". The current music mix at Jack is different from any other station in town. Now, they can shift the music with the same approach, or shift the approach and perhaps tweak the music. If you look at the top 10 stations in the market - i.e. the ones who are beating them handily - you might choose the latter rather than the former. Or, you can do nothing and hope somebody else falters. That's the least likely way to improve their lot.
Hey look, Entercom hired a bunch of local talent at 107. How are they doing?
The Jack format allows for local tweaking of the music to fit the market. Easy fix.
Not the same situation. If you knew the market, you'd know that 107.7 has a signal problem. They're a rimshot, while 92.9 - as stated earlier - has a big signal languishing with less-than-stellar ratings. They've "tweaked". It hasn't significantly moved the needle.
The switch from JOY to MIX obviously hasn't worked.
The management changes seem to confirm this.
JACK is a cheap format. Plug & play.
Not sure what the expectations are, but the ratings seem low
given the great signal.
The Lake had respectable success on the 107.7 "rimshot" signal.
Maybe content does matter to some audiences...
The management changes seem to confirm this.
JACK is a cheap format. Plug & play.
Not sure what the expectations are, but the ratings seem low
given the great signal.
The Lake had respectable success on the 107.7 "rimshot" signal.
Maybe content does matter to some audiences...
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Regardless, they have a full staff of local talent, and it hasn't made a difference. You believe "talent can make a positive difference for a radio station." In this case, it hasn't. So just hiring a bunch of people is no guarantee of success.
"Just hiring a bunch of people is no guarantee of success" when you have a format that hasn't done well in a LOT of markets. 107.7 did well when 97-Rock was on hiatus and there was a hole in the market for classic rock - a front-line format in this market - not an also-ran like alternative, which has yet to do well here.
Talent may be the only thing getting 107.7 noticed currently. As stated long ago, Entercom must be happy with its revenue - either from advertising or NTR sources - or they'd do something different with it. That's got nothing to do with Townsquare having a big signal that's underperforming.
Talent may be the only thing getting 107.7 noticed currently. As stated long ago, Entercom must be happy with its revenue - either from advertising or NTR sources - or they'd do something different with it. That's got nothing to do with Townsquare having a big signal that's underperforming.
Obviously their current priority is Mix, as evidenced by the subject line in this thread.
JACK has been around much longer than ALT Buffalo.
Townsquare must be satisfied with JACK or they would try something else.
It's highly unlikely that ALT is bringing in much revenue.
Again, Entercom probably wants to present an illusion to ad buyers.
Counterbalance the very old WBEN demos with a format aimed
at younger ones. Entercom is learning that you can't make people listen
to what they don't want.
The WBEN simulcast was an epic fail. ALT hasn't come close to
matching The Lake numbers. Change is constant in Radio, so
time will tell...
Townsquare must be satisfied with JACK or they would try something else.
It's highly unlikely that ALT is bringing in much revenue.
Again, Entercom probably wants to present an illusion to ad buyers.
Counterbalance the very old WBEN demos with a format aimed
at younger ones. Entercom is learning that you can't make people listen
to what they don't want.
The WBEN simulcast was an epic fail. ALT hasn't come close to
matching The Lake numbers. Change is constant in Radio, so
time will tell...
There is no such thing as an illusion to ad buyers. I doubt very much they're selling the two stations together.
Maybe not, but they're trying to get the cluster younger.
WBEN has no future. Selling is always part illusion.
The original post was about MIX's problems. I'm sure that involves
declining revenue there...
Selling is a two-way street. It's up to the buyer to do his due diligence, and not get swayed by a sales pitch. If this station was meant to create an illusion, it only lasts for one quarter. This station has been on the air for a couple years.
I know the "last 50 songs played" on Jack's on-air playlist is a small representation of what they actually play, but I saw several titles that would make me TUNE OUT.
50 songs could be 20 percent of the playlist. Dreadful and/or burned out
music is everywhere on Radio. Spotify, Pandora, and many other options
are fortunately available to disenfranchised listeners...
Try what? Is there anything 92.9 has not tried in the past 25 years? (26 if we include Mix 92.9 FM from back in 1990)
Maybe they're not happy with the ratings for 92.9 but chose to settle because they might be tired of being the format of the week station.
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