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What's Going to Happen to K-Rock?

I was listening to Board Reflections with Dr. Sniffen that he was talking about K-Rock's future at 92.3 that the station is doing badly, so what the station needs to do, is to have a top 40 format to compete with Z-100, if not, move "Jack" to 92.3, that would be a great idea as Sniffen would say a year ago.

As Pulse 87.7 WNYZ-TV, WNYZ-FM is going to have a top 40 driven format with Star & Buc Wild in the morning, don't worry, everything is changing in store for you for 2008.
 
Actually, I agree with disney fanatic here. I think a rock-leaning CHR, or a more current-oriented Hot AC, would do quite well. It would be good to have a station that isn't as squarely teen-oriented as Z100, but isn't "soft" either, and has a better selection of currents than PLJ. It probably wouldn't dethrone Z100, but it could still attract a significant number of its listeners just as Fresh did from Lite FM. (But please, no cheap shots at Z100.)

Of course, there's always the idea of actually turning K-Rock into a decent station with a focused sound and a sizable playlist.
 
They should become an alternative rock station. Much like WRRV Middletown,NY.
Have artists like:
Paramore
Fall Out Boy
Panic! At The Disco
Hinder
Daughtry
Shiny Toy Guns
Shinedown
The Academy Is
Jack Johnson
Jimmy Eat World
Gym Class Heroes
Cute Is What We Aim For
30 Seconds To Mars
other alternative rock bands like that, less on the old school rock, more on the current rock artists and don't play the same 40 songs every single day!Stop playing Dana California so much! Add these bands, create a no repeats, or if you gonna repeat a song do it hours apart. Less of the same songs, different artists. Mix it up a lot, then they'll be good.
 
What should happen is krock should become one of 2 things like kroq in los angeles or g rock in new jersey okay 3 wfnx in boston!!!
 
KRock will finally add classic punk by The New York Dolls, Wayne County & the Electric Chairs and Cherry Vanilla,and save it's sorry butt just in time!
 
XCountry285 said:
less on the old school rock, more on the current rock artists and don't play the same 40 songs every single day!Stop playing Dana California so much! Add these bands, create a no repeats, or if you gonna repeat a song do it hours apart. Less of the same songs, different artists. Mix it up a lot, then they'll be good.

I agree with these suggestions. But I have to give a big thumbs down to most of the artist list. Leave the trucker rock and teen-friendly pseudo-punk to Z100 and PLJ.
 
I have no complaints about K-rock. I really love the station. I put into perspective that it is better than Free-FM.
My suggestions
-Less repetitive
-More harder edged at night throw in old Tool, static X- nonpoint Iron Maiden ETC you hear in other markets Like WCCC, WLZX, WTOS, WAAF, WYSP/WWMR, 94.1 Providence
-Dj's I am very pleased. add more. I think danny and others are pretty good. That kid on the weekend is a bit annoying tho.. Is cabby still around? I miss him as well as others that might be around like Ben Harvey
-92 Min Rock Blocks Bring em Back
- All request Hours resurrection/hair metal lunch 9 O'clock riot
-OSR ( Old School Rock) need more of that instead of the same 10 or so songs.... Why not call it retro rock again? bring back that
-Special weekends, Block Party weekend, Live weekend, Hair Metal weekends Stuff they Used to do
- Add older rock like motley crue, Queensryche, Iron Maiden etc. hair Metal or Resorection stuff

Any other ideas... These are My suggestions for them. Maybe they read this...?
-OZ
 
Well, it think this observation is biased. I can see why a "disney fanactic" would not be among the core audience for any rock station for that matter. This is the most recent of multiple posts wanting to change the station.

Yeah, put a pipe in it.
 
Jamie said:
I have no complaints about K-rock. I really love the station. I put into perspective that it is better than Free-FM.
My suggestions
-Less repetitive
-More harder edged at night throw in old Tool, static X- nonpoint Iron Maiden ETC you hear in other markets Like WCCC, WLZX, WTOS, WAAF, WYSP/WWMR, 94.1 Providence
-Dj's I am very pleased. add more. I think danny and others are pretty good. That kid on the weekend is a bit annoying tho.. Is cabby still around? I miss him as well as others that might be around like Ben Harvey
-92 Min Rock Blocks Bring em Back
- All request Hours resurrection/hair metal lunch 9 O'clock riot
-OSR ( Old School Rock) need more of that instead of the same 10 or so songs.... Why not call it retro rock again? bring back that
-Special weekends, Block Party weekend, Live weekend, Hair Metal weekends Stuff they Used to do
- Add older rock like motley crue, Queensryche, Iron Maiden etc. hair Metal or Resorection stuff

Any other ideas... These are My suggestions for them. Maybe they read this...?
-OZ

I'm almost too flabbergasted to reply to your post. :eek: Your suggestions might actually work wonders for a struggling Rock station in Grand Forks, North Dakota, but they didn't fare particularly well when "Pure Rock Q-104.3" applied them during its stint as an Active Rock station. Simply put, New York is *Not* a hospitable market for your kind of Rock music ! And incidentally, Cabbie was one of the most obnoxious "air personalities" I'd ever heard!
 
New York is is a Rock town. It just has to be programmed correctly. You also have to be patient and raise a new audience. What they are currently doing with 92.3 will not work in any market.
 
John Waywoods said:
New York is is a Rock town. It just has to be programmed correctly. You also have to be patient and raise a new audience. What they are currently doing with 92.3 will not work in any market.

Man I couldn't have said it any better. I don't know where some of you think playing older or heavier rock is going to help esp in NY. Krock has two main problems IMO: 1. repetition!! They could add so many more cuts if they didn't play RHCP or Green Day 50 times an hour (and lose the rest of the dino rock they are playing, I love Zep and Floyd, but leave em to Q). I don't think the issue though is as much focus anymore as it is repeating. Don't bore your audience. 2. O&A. This already has been discussed at length, but simply holding them over in rebranding Krock wasn't a good idea, and they still aren't helping the station. I don't have the answer but some sort of fresh start would have been a better idea.
 
John Waywoods said:
New York is is a Rock town. It just has to be programmed correctly. You also have to be patient and raise a new audience. What they are currently doing with 92.3 will not work in any market.

I really beg to differ... I think NY is not a rock town/city.. The suburbs? Definitely rock. K Rock has been reincarnated, reborn, relaunched, re everything... It's not working. How many times can one person or group be patience? To raise a new audience? That's also been tried. The new audience will be either listening to Howard on Sirius or using the iPod.
 
K-Rock has several strikes against it.

One, enough of the old-time dino rockers. Those who want to hear it can turn on Q 104.3 or even WDHA or WBAB depending on where they are.

Second, very poor "new" music selections. About 20 or so Currents, and many of them technically aren't. What's more, some of them are head scratchers. Fall Out Boy? Leave that kiddie junk to the teenyboppers that listen to Z 100.

Finally, how often do we need to hear Red Hot Chili Peppers? Foo Fighters? Linkin Park? Green Day? About once an hour or so for each, or so the suits at K-Rock believe. We don't need to hear them this much. Most people that like these acts probably have their CDs. And then there's the rest of us - don't forget that we listen, too.

My suggestions: Either pick an Alternative direction (heavy on the post-punk and other sounds exclusive to the format, light on that FOB/Panic! At The Disco/Simple Plan/All American Rejects pop junk) or an Active Rock sound (including heavier acts like Killswitch Engage, Static-X, Nonpoint, etc. that are shunned by DHA and BAB). One of these formats actually can work in NYC. The current dismal ratings of K-Rock have everything to do with the current sound: lame chicken rock hits mixed with a small handful of new songs. CBS is repeating the same mistakes they made in the past. This is just "Great Rock Period" v2.0.
 
yes, I'm sure the masses would much rather hear nonpoint than the foo fighters........R U kidding me?!
Yeah....nonpoint and killswitch engage will save the station.
They suck because they have terrible DJs and just sound like no one cares. I'm a longtime NY/NJ (north) rock radio listener and there isn't one station that presently has their act together. Too bad they ALL suck.
 
FIRE O&A TO START!!!!!

THEN PUT TOGETHER A STATION THAT TARGETS GEN Y RATHER THAN GEN X

K-ROCK JUST DOESN'T GET IT. FOR CLASSIC ALTERNATIVE, I'LL STICK TO WHAT I'M DOING AS I TYPE, LOOKING AT OLD 120 MINUTES PLAYLISTS, AND THEN LOOKING UP THE SONGS ON YOUTUBE.

HEY, ANYONE REMEMBER FOLK IMPLOSION...OR BEN FOLDS...OR RANCID...OR FILTER...OR EVERCLEAR???

I BET NICK CARTER DOES, HE SHOULD BE THEIR MORNING MUSIC GEEK.

O&A AND K-ROCK ARE SO STUPID!

JUST TO MAKE IT CLEAR GEEKS ARE COOL TO GEN-Y PEOPLE. STUPID METALHEAD H-VAC OPIE AND ANTHONY PEOPLE MIGHT BE COOL TO GEN-XERS, BUT THEY ARE TOO OLD FOR KROCK NOW ANYWAY, SEEING AS THE YOUNGEST GEN-XERS ARE 40. KURT COBAIN WOULD BE 41 NOW. GIVE IT UP K-ROCK THEY'VE MOVED ON TO WFAN AND LITE FM. GO AFTER THE KIDS WITH JOBS!!!! ITS WHAT I'VE BEEN SAYING FOR MONTHS AND I WAS RIGHT. WHAT WAS THE POST LAST AUGUST "K-ROCKS SHIP DOOMED TO SINK WITH O&A ON BOARD?"

ALSO, "HEY MAN NICE SHOT" MIGHT BE THE "ROCK AND ROLL HOOCHIE COO" OF MY GENERATION.
 
Have artists like:
Paramore
Fall Out Boy
Panic! At The Disco
Hinder
Daughtry
Shiny Toy Guns
Shinedown
The Academy Is
Jack Johnson
Jimmy Eat World
Gym Class Heroes
Cute Is What We Aim For
30 Seconds To Mars

With a playlist like that one, few people over the age of 21 would be listening!

I agree with a couple of the earlier suggestions -- the station desperately needs a focused, ACTIVE rock sound.

For the guy who used Q104.3 as an example NOT to go that route, the "middle ground" of the Active Rock format had a much different texture in the mid 90's than it does today.

WAAF in Boston plays a lot more dinosaur rock than the typical Active Rock outlet, and WMMR's unusually eclectic (if not schizo) playlist immediately disqualifies it from being an archetype for the format.

Most Active Rock reporters sound more like KXXR in Minneapolis, KUPD in Phoenix, KIOZ in San Diego, KBPI in Denver, and WCCC in Hartford.
 
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