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What's good for the KFI is not good for the KNX.
- Thread starter noradioon
- Start date
> Former entertainment reporter at KFWB and
> KABC-TV asked to replace, ex-KFI guru now KNX/KFWB, David
> Hall? So reports LA Radio (dot) com in teaser hed. Gary
> Franklin!
>
Um not really. It was a what if question. A reader of LA Radio asked Gary Franklin to say what he would do if he replaced David Hall since Franklin is very critical of how KNX and KFWB sound and how they're being run. He was just giving his take on how he would change the stations, that's all. Hall's job is safe...
> KABC-TV asked to replace, ex-KFI guru now KNX/KFWB, David
> Hall? So reports LA Radio (dot) com in teaser hed. Gary
> Franklin!
>
Um not really. It was a what if question. A reader of LA Radio asked Gary Franklin to say what he would do if he replaced David Hall since Franklin is very critical of how KNX and KFWB sound and how they're being run. He was just giving his take on how he would change the stations, that's all. Hall's job is safe...
If Gary is the alternative, DGH is safe.
Gary Franklin is not just a has been, but a never was. Entertainment reporters are to news what waterboys are to football teams. Gary bombards Don with long, mostly inane rants about local radio, a medium that has wisely saw fit not to use him in years. He uses Don's site because he can't seem to drive traffic to his own. If ever there was someone who should ride off into the sunset, its him.
> > Former entertainment reporter at KFWB and
> > KABC-TV asked to replace, ex-KFI guru now KNX/KFWB, David
> > Hall? So reports LA Radio (dot) com in teaser hed. Gary
> > Franklin!
> >
> Um not really. It was a what if question. A reader of LA
> Radio asked Gary Franklin to say what he would do if he
> replaced David Hall since Franklin is very critical of how
> KNX and KFWB sound and how they're being run. He was just
> giving his take on how he would change the stations, that's
> all. Hall's job is safe...
>
Gary Franklin is not just a has been, but a never was. Entertainment reporters are to news what waterboys are to football teams. Gary bombards Don with long, mostly inane rants about local radio, a medium that has wisely saw fit not to use him in years. He uses Don's site because he can't seem to drive traffic to his own. If ever there was someone who should ride off into the sunset, its him.
> > Former entertainment reporter at KFWB and
> > KABC-TV asked to replace, ex-KFI guru now KNX/KFWB, David
> > Hall? So reports LA Radio (dot) com in teaser hed. Gary
> > Franklin!
> >
> Um not really. It was a what if question. A reader of LA
> Radio asked Gary Franklin to say what he would do if he
> replaced David Hall since Franklin is very critical of how
> KNX and KFWB sound and how they're being run. He was just
> giving his take on how he would change the stations, that's
> all. Hall's job is safe...
>
J
John_U
Guest
> > Hall's job is safe...
> >
>
Until the next ratings book comes out. How far down does KNX and KFWB have to go before somebody pulls the plug.
John
> >
>
Until the next ratings book comes out. How far down does KNX and KFWB have to go before somebody pulls the plug.
John
> > > Hall's job is safe...
> > >
> >
> Until the next ratings book comes out. How far down does KNX
> and KFWB have to go before somebody pulls the plug.
>
> John
>
KNX is a steady eddie.. It will never go far up or far down.. David G. Halls' claim to fame for KNX is bringing in advertising revenue on the weekend via the Jeff Levy computer show with Melinda Lee opening for him.
If you ever listened to Jeff Levy on KFI and then Jeff Levy on KNX, one should notice that show content has been reduced to run more commercials when listening to KNX.. << shudder >>><P ID="signature">______________
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</P>
> > >
> >
> Until the next ratings book comes out. How far down does KNX
> and KFWB have to go before somebody pulls the plug.
>
> John
>
KNX is a steady eddie.. It will never go far up or far down.. David G. Halls' claim to fame for KNX is bringing in advertising revenue on the weekend via the Jeff Levy computer show with Melinda Lee opening for him.
If you ever listened to Jeff Levy on KFI and then Jeff Levy on KNX, one should notice that show content has been reduced to run more commercials when listening to KNX.. << shudder >>><P ID="signature">______________
We send you a $1 every other day. Please fill out your diaries.
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</P>
I
imnabwon2
Guest
> > > > Hall's job is safe...
> > > >
> > >
> > Until the next ratings book comes out. How far down does
> KNX
> > and KFWB have to go before somebody pulls the plug.
> >
> > John
> >
>
>
> KNX is a steady eddie.. It will never go far up or far
> down.. David G. Halls' claim to fame for KNX is bringing in
> advertising revenue on the weekend via the Jeff Levy
> computer show with Melinda Lee opening for him.
>
> If you ever listened to Jeff Levy on KFI and then Jeff Levy
> on KNX, one should notice that show content has been reduced
> to run more commercials when listening to KNX.. >>
>
For now, it appears, David G. hall's job is safe but clearly KNX is not a happy place to be. And they know it has to be fixed. My best guess is it will become a talk station. There is no room for two all news radio outlets in Los Angeles any longer. WMAQ and KPIX no longer exist as second news stations in their markets and the same needs to happen in Los Angeles. Talk generates much more revenue at a lower cost.
> > > >
> > >
> > Until the next ratings book comes out. How far down does
> KNX
> > and KFWB have to go before somebody pulls the plug.
> >
> > John
> >
>
>
> KNX is a steady eddie.. It will never go far up or far
> down.. David G. Halls' claim to fame for KNX is bringing in
> advertising revenue on the weekend via the Jeff Levy
> computer show with Melinda Lee opening for him.
>
> If you ever listened to Jeff Levy on KFI and then Jeff Levy
> on KNX, one should notice that show content has been reduced
> to run more commercials when listening to KNX.. >>
>
For now, it appears, David G. hall's job is safe but clearly KNX is not a happy place to be. And they know it has to be fixed. My best guess is it will become a talk station. There is no room for two all news radio outlets in Los Angeles any longer. WMAQ and KPIX no longer exist as second news stations in their markets and the same needs to happen in Los Angeles. Talk generates much more revenue at a lower cost.
Why would you say KNX would go talk instead of KFWB? KNX has the much stronger news brand and consistently higher ratings. Also KFWB's Dodger commitments, (which are nearly over)make their games less intrusive to a potential talk station than they would be to a single 24 hour news station.
> > > > > Hall's job is safe...
> > > > >
> > > >
> > > Until the next ratings book comes out. How far down does
>
> > KNX
> > > and KFWB have to go before somebody pulls the plug.
> > >
> > > John
> > >
> >
> >
> > KNX is a steady eddie.. It will never go far up or far
> > down.. David G. Halls' claim to fame for KNX is bringing
> in
> > advertising revenue on the weekend via the Jeff Levy
> > computer show with Melinda Lee opening for him.
> >
> > If you ever listened to Jeff Levy on KFI and then Jeff
> Levy
> > on KNX, one should notice that show content has been
> reduced
> > to run more commercials when listening to KNX.. >>
> >
>
> For now, it appears, David G. hall's job is safe but clearly
> KNX is not a happy place to be. And they know it has to be
> fixed. My best guess is it will become a talk station. There
> is no room for two all news radio outlets in Los Angeles any
> longer. WMAQ and KPIX no longer exist as second news
> stations in their markets and the same needs to happen in
> Los Angeles. Talk generates much more revenue at a lower
> cost.
>
> > > > > Hall's job is safe...
> > > > >
> > > >
> > > Until the next ratings book comes out. How far down does
>
> > KNX
> > > and KFWB have to go before somebody pulls the plug.
> > >
> > > John
> > >
> >
> >
> > KNX is a steady eddie.. It will never go far up or far
> > down.. David G. Halls' claim to fame for KNX is bringing
> in
> > advertising revenue on the weekend via the Jeff Levy
> > computer show with Melinda Lee opening for him.
> >
> > If you ever listened to Jeff Levy on KFI and then Jeff
> Levy
> > on KNX, one should notice that show content has been
> reduced
> > to run more commercials when listening to KNX.. >>
> >
>
> For now, it appears, David G. hall's job is safe but clearly
> KNX is not a happy place to be. And they know it has to be
> fixed. My best guess is it will become a talk station. There
> is no room for two all news radio outlets in Los Angeles any
> longer. WMAQ and KPIX no longer exist as second news
> stations in their markets and the same needs to happen in
> Los Angeles. Talk generates much more revenue at a lower
> cost.
>
J
John_U
Guest
> For now, it appears, David G. hall's job is safe but clearly
> KNX is not a happy place to be. And they know it has to be
> fixed. My best guess is it will become a talk station. There
> is no room for two all news radio outlets in Los Angeles any
> longer. WMAQ and KPIX no longer exist as second news
> stations in their markets and the same needs to happen in
> Los Angeles. Talk generates much more revenue at a lower
> cost.
>
Hi,
You mean that the second largest radio market in the country can't support two all news stations like the first largest, New York (WCBS and WINS). Somehow I find that hard to believe.
John
> KNX is not a happy place to be. And they know it has to be
> fixed. My best guess is it will become a talk station. There
> is no room for two all news radio outlets in Los Angeles any
> longer. WMAQ and KPIX no longer exist as second news
> stations in their markets and the same needs to happen in
> Los Angeles. Talk generates much more revenue at a lower
> cost.
>
Hi,
You mean that the second largest radio market in the country can't support two all news stations like the first largest, New York (WCBS and WINS). Somehow I find that hard to believe.
John
Z
zumahans1
Guest
NPR
The real story here is that both of the AM all newswers are getting creamed by the NPR stations.
The audience for intelligent radio programming used to listen to KNX and KFWB by default.
There is an alternative for educated people - like those who are insulted by the pablum that KNX and KFWB now shovel...
But since the non-coms are oh-so-cleverly not rated, because Nelisen doesn't want to embarrass its commercial clients, the increasing strength of NPR isn't apparent to the amateurs in this foruim, second-guessing how many deck chairs on the Titanic David G. Hall is moving around.
The real story here is that both of the AM all newswers are getting creamed by the NPR stations.
The audience for intelligent radio programming used to listen to KNX and KFWB by default.
There is an alternative for educated people - like those who are insulted by the pablum that KNX and KFWB now shovel...
But since the non-coms are oh-so-cleverly not rated, because Nelisen doesn't want to embarrass its commercial clients, the increasing strength of NPR isn't apparent to the amateurs in this foruim, second-guessing how many deck chairs on the Titanic David G. Hall is moving around.
K
KMRichards
Guest
Arbitron
> But since the non-coms are oh-so-cleverly not rated, because
> Nelisen doesn't want to embarrass its commercial clients,
Hans, for someone who claims to understand the business, that is a pretty clueless statement.
Arbitron's main business is providing ratings data for advertising sales. Why would they include non-commercial stations?<P ID="signature">______________
</P>
> But since the non-coms are oh-so-cleverly not rated, because
> Nelisen doesn't want to embarrass its commercial clients,
Hans, for someone who claims to understand the business, that is a pretty clueless statement.
Arbitron's main business is providing ratings data for advertising sales. Why would they include non-commercial stations?<P ID="signature">______________
</P>
Re: delusions about NPR
> The real story here is that both of the AM all newswers are
> getting creamed by the NPR stations.
I see you do not have access to the ratings. Both KFWB and KNX beat both KPPC and KCRW on share.
Of course, this is not a fair comparison, as neither of the two public stations are pure news otlets, so they benefit from much longer TSL because they are variety or talk staitons in truth.
News staitons are more of a cume lay, and in cume, KNX and KFWB have cumes that are 2 to 2.5 times higher than the public stations.
>
> The audience for intelligent radio programming used to
> listen to KNX and KFWB by default.
I alwayst thought that KNX or KFWB were principally programmed for a fast overview of the news, which th epublic stations were news, analysis and talk and feature programming. In fact, I have no idea how one could call them the same thing, formatically.
>
> There is an alternative for educated people - like those who
> are insulted by the pablum that KNX and KFWB now shovel...
I use both regularly, and find they fill a basic need to know. They do not replace reading Reforma, El Nuevo Dia, the WSJ and an assortment of magazines and newsletters and blogs and such. But they are useful. I never listen to KPPC or KCRW, as I do not find them useful to me. Apparently, a couple of million other LA residents feel the same way.
>
> But since the non-coms are oh-so-cleverly not rated,
I thought you said you had been in radio or broadcasting. Arbitron rates the non-coms. I just fired up my Arbitron software to get the data I have posted here about the non-coms.
> because
> Nelisen (sic) doesn't want to embarrass its commercial clients,
> the increasing strength of NPR isn't apparent to the
> amateurs in this foruim, second-guessing how many deck
> chairs on the Titanic David G. Hall is moving around.
I thought you said you had been in radio or broadcasting? Nielsen does not rate radio at all. Arbitron rates radio, Nielsen rates TV. Neither KCRQW nor KPPC are TV stations.
Neither KUSC nor KPPC are in the top 25 stations in LA. Neither cumes significantly. No one is particularly concerned about them in LA.
>
> The real story here is that both of the AM all newswers are
> getting creamed by the NPR stations.
I see you do not have access to the ratings. Both KFWB and KNX beat both KPPC and KCRW on share.
Of course, this is not a fair comparison, as neither of the two public stations are pure news otlets, so they benefit from much longer TSL because they are variety or talk staitons in truth.
News staitons are more of a cume lay, and in cume, KNX and KFWB have cumes that are 2 to 2.5 times higher than the public stations.
>
> The audience for intelligent radio programming used to
> listen to KNX and KFWB by default.
I alwayst thought that KNX or KFWB were principally programmed for a fast overview of the news, which th epublic stations were news, analysis and talk and feature programming. In fact, I have no idea how one could call them the same thing, formatically.
>
> There is an alternative for educated people - like those who
> are insulted by the pablum that KNX and KFWB now shovel...
I use both regularly, and find they fill a basic need to know. They do not replace reading Reforma, El Nuevo Dia, the WSJ and an assortment of magazines and newsletters and blogs and such. But they are useful. I never listen to KPPC or KCRW, as I do not find them useful to me. Apparently, a couple of million other LA residents feel the same way.
>
> But since the non-coms are oh-so-cleverly not rated,
I thought you said you had been in radio or broadcasting. Arbitron rates the non-coms. I just fired up my Arbitron software to get the data I have posted here about the non-coms.
> because
> Nelisen (sic) doesn't want to embarrass its commercial clients,
> the increasing strength of NPR isn't apparent to the
> amateurs in this foruim, second-guessing how many deck
> chairs on the Titanic David G. Hall is moving around.
I thought you said you had been in radio or broadcasting? Nielsen does not rate radio at all. Arbitron rates radio, Nielsen rates TV. Neither KCRQW nor KPPC are TV stations.
Neither KUSC nor KPPC are in the top 25 stations in LA. Neither cumes significantly. No one is particularly concerned about them in LA.
>
J
John_U
Guest
Re: dilusions about NPR
> Neither KUSC nor KPPC are in the top 25 stations in LA.
> Neither cumes significantly. No one is particularly
> concerned about them in LA.
> >
Nobody is concerned about them except those who put the bucks up out of their own pocket (not the advertisers) to keep the format on the air.
> Neither KUSC nor KPPC are in the top 25 stations in LA.
> Neither cumes significantly. No one is particularly
> concerned about them in LA.
> >
Nobody is concerned about them except those who put the bucks up out of their own pocket (not the advertisers) to keep the format on the air.
Re: dilusions about NPR
> > Neither KUSC nor KPPC are in the top 25 stations in LA.
> > Neither cumes significantly. No one is particularly
> > concerned about them in LA.
> > >
> Nobody is concerned about them except those who put the
> bucks up out of their own pocket (not the advertisers) to
> keep the format on the air.
That I understand. I probably should have referenced this line of my response to Hans' comment that other radio stations were worried about "how well the NPR stations are doing." LA is a vastly underperforming NPR market, and the other stations are not at all interested in what the NPR affiliates are doing.
> > Neither KUSC nor KPPC are in the top 25 stations in LA.
> > Neither cumes significantly. No one is particularly
> > concerned about them in LA.
> > >
> Nobody is concerned about them except those who put the
> bucks up out of their own pocket (not the advertisers) to
> keep the format on the air.
That I understand. I probably should have referenced this line of my response to Hans' comment that other radio stations were worried about "how well the NPR stations are doing." LA is a vastly underperforming NPR market, and the other stations are not at all interested in what the NPR affiliates are doing.
Re: dilusions about NPR
All taxpayers put up the bucks out of their own pockets to keep the format on the air. As a taxpayer who is unwillingly forced to subsidize a format that does not appeal to a vast majority of listeners, I am concerned.
If the format is so great, it should stand on its own merits without a governement hand-out, er, subsidy.
> Nobody is concerned about them except those who put the
> bucks up out of their own pocket (not the advertisers) to
> keep the format on the air.
>
All taxpayers put up the bucks out of their own pockets to keep the format on the air. As a taxpayer who is unwillingly forced to subsidize a format that does not appeal to a vast majority of listeners, I am concerned.
If the format is so great, it should stand on its own merits without a governement hand-out, er, subsidy.
> Nobody is concerned about them except those who put the
> bucks up out of their own pocket (not the advertisers) to
> keep the format on the air.
>
I
imnabwon2
Guest
> > For now, it appears, David G. hall's job is safe but
> clearly
> > KNX is not a happy place to be. And they know it has to be
>
> > fixed. My best guess is it will become a talk station.
> There
> > is no room for two all news radio outlets in Los Angeles
> any
> > longer. WMAQ and KPIX no longer exist as second news
> > stations in their markets and the same needs to happen in
> > Los Angeles. Talk generates much more revenue at a lower
> > cost.
> >
> Hi,
>
> You mean that the second largest radio market in the country
> can't support two all news stations like the first largest,
> New York (WCBS and WINS). Somehow I find that hard to
> believe.
>
> John
>
If you have a hard time believing it, then look at Chicago (WMAQ) and San Francisco (KPIX). Los Angeles has changed...
> clearly
> > KNX is not a happy place to be. And they know it has to be
>
> > fixed. My best guess is it will become a talk station.
> There
> > is no room for two all news radio outlets in Los Angeles
> any
> > longer. WMAQ and KPIX no longer exist as second news
> > stations in their markets and the same needs to happen in
> > Los Angeles. Talk generates much more revenue at a lower
> > cost.
> >
> Hi,
>
> You mean that the second largest radio market in the country
> can't support two all news stations like the first largest,
> New York (WCBS and WINS). Somehow I find that hard to
> believe.
>
> John
>
If you have a hard time believing it, then look at Chicago (WMAQ) and San Francisco (KPIX). Los Angeles has changed...
I
imnabwon2
Guest
> Why would you say KNX would go talk instead of KFWB? KNX has
> the much stronger news brand and consistently higher
> ratings. Also KFWB's Dodger commitments, (which are nearly
> over)make their games less intrusive to a potential talk
> station than they would be to a single 24 hour news station.
>
>
>
>
> > > > > > Hall's job is safe...
> > > > > >
> > > > >
> > > > Until the next ratings book comes out. How far down
> does
> >
> > > KNX
> > > > and KFWB have to go before somebody pulls the plug.
> > > >
> > > > John
> > > >
> > >
> > >
> > > KNX is a steady eddie.. It will never go far up or far
> > > down.. David G. Halls' claim to fame for KNX is bringing
>
> > in
> > > advertising revenue on the weekend via the Jeff Levy
> > > computer show with Melinda Lee opening for him.
> > >
> > > If you ever listened to Jeff Levy on KFI and then Jeff
> > Levy
> > > on KNX, one should notice that show content has been
> > reduced
> > > to run more commercials when listening to KNX.. >>
> > >
> >
> > For now, it appears, David G. hall's job is safe but
> clearly
> > KNX is not a happy place to be. And they know it has to be
>
> > fixed. My best guess is it will become a talk station.
> There
> > is no room for two all news radio outlets in Los Angeles
> any
> > longer. WMAQ and KPIX no longer exist as second news
> > stations in their markets and the same needs to happen in
> > Los Angeles. Talk generates much more revenue at a lower
> > cost.
> >
>
KNX and KFWB are almost tied and have been for quite some time now. And KFWB's audience is slightly younger. I don't think one station or the other has a stronger news image (KFWB being more local, though). But the most tarnished is KNX. And look at all the hours of programming on the station that are not part of the straight news format now anyway...
How much lower do you want the ratings to go when they are already in the mid to high 1's and most of your audience is getting older and older for advertising community everyday?
> the much stronger news brand and consistently higher
> ratings. Also KFWB's Dodger commitments, (which are nearly
> over)make their games less intrusive to a potential talk
> station than they would be to a single 24 hour news station.
>
>
>
>
> > > > > > Hall's job is safe...
> > > > > >
> > > > >
> > > > Until the next ratings book comes out. How far down
> does
> >
> > > KNX
> > > > and KFWB have to go before somebody pulls the plug.
> > > >
> > > > John
> > > >
> > >
> > >
> > > KNX is a steady eddie.. It will never go far up or far
> > > down.. David G. Halls' claim to fame for KNX is bringing
>
> > in
> > > advertising revenue on the weekend via the Jeff Levy
> > > computer show with Melinda Lee opening for him.
> > >
> > > If you ever listened to Jeff Levy on KFI and then Jeff
> > Levy
> > > on KNX, one should notice that show content has been
> > reduced
> > > to run more commercials when listening to KNX.. >>
> > >
> >
> > For now, it appears, David G. hall's job is safe but
> clearly
> > KNX is not a happy place to be. And they know it has to be
>
> > fixed. My best guess is it will become a talk station.
> There
> > is no room for two all news radio outlets in Los Angeles
> any
> > longer. WMAQ and KPIX no longer exist as second news
> > stations in their markets and the same needs to happen in
> > Los Angeles. Talk generates much more revenue at a lower
> > cost.
> >
>
KNX and KFWB are almost tied and have been for quite some time now. And KFWB's audience is slightly younger. I don't think one station or the other has a stronger news image (KFWB being more local, though). But the most tarnished is KNX. And look at all the hours of programming on the station that are not part of the straight news format now anyway...
How much lower do you want the ratings to go when they are already in the mid to high 1's and most of your audience is getting older and older for advertising community everyday?
Z
zumahans1
Guest
Re: Arbitron / Neilson: my mistake late at night
>
> Hans, for someone who claims to understand the business,
> that is a pretty clueless statement.
>
> Arbitron's main business is providing ratings data for
> advertising sales. Why would they include non-commercial
> stations?
>
Why would they include non-comms?
To be accurate. To show their clients what the public is listening to.
Most of the postings here do not use the ratings to talk about advertising. The ratings are used to judge popularity of programming.
Which is why noncom listening data is a big, deep secret to the public.
And if David G. Hall isn't worried about wondering where his audience has gone, and is not looking at NPR, then he is an even bigger corporate mistake-maker than it appears by listening to KNX.
Yes, it was stupid of me to write "Nelison" when I meant Arbitron... error and correction noted.
>
> Hans, for someone who claims to understand the business,
> that is a pretty clueless statement.
>
> Arbitron's main business is providing ratings data for
> advertising sales. Why would they include non-commercial
> stations?
>
Why would they include non-comms?
To be accurate. To show their clients what the public is listening to.
Most of the postings here do not use the ratings to talk about advertising. The ratings are used to judge popularity of programming.
Which is why noncom listening data is a big, deep secret to the public.
And if David G. Hall isn't worried about wondering where his audience has gone, and is not looking at NPR, then he is an even bigger corporate mistake-maker than it appears by listening to KNX.
Yes, it was stupid of me to write "Nelison" when I meant Arbitron... error and correction noted.
M
miamimadman
Guest
If you're going to make continuous Mistakes...
at least spell your dribble right?. It's NIELSEN, not "Nelison", or "Neilson".
> Yes, it was stupid of me to write "Nelison" when I meant
> Arbitron... error and correction noted.
>
at least spell your dribble right?. It's NIELSEN, not "Nelison", or "Neilson".
> Yes, it was stupid of me to write "Nelison" when I meant
> Arbitron... error and correction noted.
>
Re: Arbitron / Neilson: my mistake late at night
> >
> > Arbitron's main business is providing ratings data for
> > advertising sales. Why would they include non-commercial
> > stations?
> >
>
> Why would they include non-comms?
>
> To be accurate. To show their clients what the public is
> listening to.
Nope. You do not get how radio advertising is bought. Pricing is determined by how many people are listening, not by how many people are NOT listening. Advertisers can not buy non-coms for anything but "support campaigns," so they don't care what the listening is.
>
> Most of the postings here do not use the ratings to talk
> about advertising. The ratings are used to judge popularity
> of programming.
Arbitron does not provide ratings data, paid or otherwise, to the general public. Stations have asked that limited release of data to the press for informational purposes. Arbitron would prefer, for copyright protection, to not release anything to anyone who is not a station or an advertiser.
>
> Which is why noncom listening data is a big, deep secret to
> the public.
I don't think that the public cares much about ratings. The "public" is interested in stuff they like. If they don't like it, they don't listen no matter how big the ratings.
>
> And if David G. Hall isn't worried about wondering where his
> audience has gone, and is not looking at NPR, then he is an
> even bigger corporate mistake-maker than it appears by
> listening to KNX.
As said before, there is no cume erosion. There is a slight TSL decline.
KFWB actually has increased cume by about 15% compared with 4 years ago. KNX is flat. News is a cume play, not a TSL play, so both are doing quite well.
>
> Yes, it was stupid of me to write "Nelison" when I meant
> Arbitron... error and correction noted.
Actually, in the high spirit of nit picking, it is Neilsen, not "Nelison."
> >
> > Arbitron's main business is providing ratings data for
> > advertising sales. Why would they include non-commercial
> > stations?
> >
>
> Why would they include non-comms?
>
> To be accurate. To show their clients what the public is
> listening to.
Nope. You do not get how radio advertising is bought. Pricing is determined by how many people are listening, not by how many people are NOT listening. Advertisers can not buy non-coms for anything but "support campaigns," so they don't care what the listening is.
>
> Most of the postings here do not use the ratings to talk
> about advertising. The ratings are used to judge popularity
> of programming.
Arbitron does not provide ratings data, paid or otherwise, to the general public. Stations have asked that limited release of data to the press for informational purposes. Arbitron would prefer, for copyright protection, to not release anything to anyone who is not a station or an advertiser.
>
> Which is why noncom listening data is a big, deep secret to
> the public.
I don't think that the public cares much about ratings. The "public" is interested in stuff they like. If they don't like it, they don't listen no matter how big the ratings.
>
> And if David G. Hall isn't worried about wondering where his
> audience has gone, and is not looking at NPR, then he is an
> even bigger corporate mistake-maker than it appears by
> listening to KNX.
As said before, there is no cume erosion. There is a slight TSL decline.
KFWB actually has increased cume by about 15% compared with 4 years ago. KNX is flat. News is a cume play, not a TSL play, so both are doing quite well.
>
> Yes, it was stupid of me to write "Nelison" when I meant
> Arbitron... error and correction noted.
Actually, in the high spirit of nit picking, it is Neilsen, not "Nelison."
M
miamimadman
Guest
All true, great Points, except...
> Actually, in the high spirit of nit picking, it is Neilsen, not "Nelison."
No, It's still NIELSEN
> Actually, in the high spirit of nit picking, it is Neilsen, not "Nelison."
No, It's still NIELSEN
- Status