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What's happening in AUGUSTA at HD 98.3?

Recently, I moved to ATLANTA from AUGUSTA. Love it here. Curious, tho as to why the numbers at HD 98.3 took such a sharp drop in the FALL '06 books. I thought they were doing pretty well since last year's flip from former AC "Lite-98". Any thoughts on this?

Thanx!
 
Sharp drop? Maybe because they were so unbelievably high in their first book. I think a drop was expected. The "new" station in town always gets sampled a lot. They're still performing well in target demos. Probably about where they should be.
 
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