Let me clear this up for you all, since I'd hate to see a rumor get started.
Nope, I won't be heading to KPHX anytime soon, so very tempting though it is. Frankly, even if they actually
gave me the radio station, I doubt it would pay my mortgage, much less keep Ripley in dog food and me in trifecta wagers. And, much more importantly than the money issues, I feel like I'm done with radio.
After 6 years, I said everything I had to say.
I noticed that last year, about the time Laurie Cantillo offered me the 7 to 10 pm spot on KFYI. I was going in there and doing Wheel of Hosts and filling in and dreading the drive to the station. The callers seemed ridiculous, I seemed disengaged, and the topics felt repetitive. That was something I'd never experienced in 15 years of journalism. Doing radio every day had stopped being fun. And I real fast figured out something else: There's no way to be very good at something you don't enjoy.
So I said no to KFYI, just like I've said no to everything else that's come my way radio-wise in the year since. See, I love what I do now -- creative director and VP at Moses Anshell -- because for me it's everything radio ceased to be ... creative, fun, and a new challenge when it comes to telling stories. I'm surrounded by 45 people who love what they do, and they've pushed me to learn a whole new business. Plus, I have more freelance writing work than I have time to put down words at a buck a pop. At 42, a guy can't ask for much more.
Well, except maybe for a really hot second wife. Oh, and I also hope that whoever Mystic is, he or she learns a simple rule about criticism: If you don't put your name on what you say or do, no one takes you seriously.
Best,
David Leibowitz
[email protected]