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Tylerbreeze
Guest
Looking at the last few rating periods, its obvious that a good Alternative format would fit right in and do very well. Please no been there done that remarks, its 2016.
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Well, we made it to June before getting the first "I want rock back" post in 2016.
That's an accomplishment.
That's an accomplishment.
Sounds like a great project for a college radio station.
Yep, anyone who's ever looked at NYC radio numbers in the money demos will tell you that the city moves to an uptempo, rhythmic beat, and all other musical formats are doomed to be niche or worse.
it'd likely do better than WNSH
To be honest, saying it would do better than Nash isn't much of a sales pitch.
That is basically saying "take a full signal and you can do as well as a limited not-full-market signal". I don't think that would impress management at any broadcast company.
Sort of describes WRXP for most of its time.
How is it "obvious" that an alternative format would do well? Give us some details...
Bad comparison. Nash broadcasts from 10 miles away in NJ, and actually has pretty decent ratings in some of the NJ books.
Correct. It's like saying life is better than the alternative. Uh, alternative in this case being death, not the format
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InsideRadio has an article today giving providing some interesting details concerning Nash FM's ratings. It was surprising to read that it does considerably better with male demos than females. I thought that Country is usually a female leaning format.
The article indicates that Nash gets pretty strong ratings with males 25-34. Is that not a demo that Alternative would be seeking? So if the implication of some of the previous posters is that Nash should switch to Alternative, perhaps Country gets comparable ratings with the target demo, while being more attractive to advertisers?
WNSH Ratings Info: http://www.insideradio.com/free/nas...cle_5f8391cc-2d4f-11e6-82bc-bf98ded6aa1a.html
The article indicates that Nash gets pretty strong ratings with males 25-34. Is that not a demo that Alternative would be seeking? So if the implication of some of the previous posters is that Nash should switch to Alternative, perhaps Country gets comparable ratings with the target demo, while being more attractive to advertisers?
WNSH Ratings Info: http://www.insideradio.com/free/nas...cle_5f8391cc-2d4f-11e6-82bc-bf98ded6aa1a.html
E
eddieedwards
Guest
So that's like saying, all Rap Hip Hop formats cater to Black Thugs, or Hispanic to Illegals, that was the most idiotic statement I have ever read on this board, you really have a problem, or just fishing for flame wars.
There is some truth at the root of it, though. Much of the young white audience that used to listen to rock now listens to genres like hip-hop/rap that started out appealing only to young black audiences. This drift has not been duplicated among African-Americans -- in other words, no one is abandoning rap for rock, especially alt. Combine that with country's increased targeting of the young white listener and you get a radio universe in which broadly supported rhythmic formats are in the ascendancy, while rock must share what used to be its prime demo with rhythmic CHR, rap/hip-hop and country.
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Isnt the story though that they want a country outlet in NY as part of their overall NASH package - so the NASH NY ratings arent AS important because its more of a NASH big picture outlook.
Also i think men might lead in some country demos but overall if they did like an overall 18-54 then woman would win - but probably not by much.
Top40 is more of a woman lean than country is.
"Spanish" is a language not a race. The proper word is "Hispanic" or "Spanish speakers".
You didnt start with a cap & end with a period - so if we wanna get all wierd n picky.
That is a myth. Whether part of a package national buy or a local or regional sale, radio station rates are determined by the audience delivery.
Yes, that is their problem in part. They are about 18th in 25-54 men, and 14th in 25-54 women, but since women listen considerably less time per day / week to radio, that means lower overall shares. In AQH persons, the average for the first 3 months of 2016 was 7,000 men and 5,400 women.
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