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whats missing...

Barry said:
InsideRadio has an article today giving providing some interesting details concerning Nash FM's ratings. It was surprising to read that it does considerably better with male demos than females.
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It does that only because in PPM men are shown to listen quite a bit more than women.

The article indicates that Nash gets pretty strong ratings with males 25-34.
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It is highest in share in men 18-24, 18-34 and 25-34, ranking around 12th or 13th in the first three months (average) of the year.

Is that not a demo that Alternative would be seeking? So if the implication of some of the previous posters is that Nash should switch to Alternative, perhaps Country gets comparable ratings with the target demo, while being more attractive to advertisers?
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Yeah, one has only to look at WRFF in Philadelphia to see how ranking 1st in 18-34 and 18-49 men gives them a rank of 19th in billings in the market. Country is definitely more attractive to advertisers.
 
DavidEduardo said:
That is a myth. Whether part of a package national buy or a local or regional sale, radio station rates are determined by the audience delivery.
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They were saying they could live with a NY 2.0 more easily though.
Kinda of like if you have a QB thats avg - you can live with him if your defense is good.
But if your defense isnt good then QB needs to be better.
 
DavidEduardo said:


It does that only because in PPM men are shown to listen quite a bit more than women.



It is highest in share in men 18-24, 18-34 and 25-34, ranking around 12th or 13th in the first three months (average) of the year.



Yeah, one has only to look at WRFF in Philadelphia to see how ranking 1st in 18-34 and 18-49 men gives them a rank of 19th in billings in the market. Country is definitely more attractive to advertisers.
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I believe sister station WPLJ does well with women. If that is correct, perhaps it makes for a good cluster-Pitch Nash to advertisers seeking to reach male demos, and WPLJ to those that are trying to promote products to women.
 
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dcowboy7 said:
They were saying they could live with a NY 2.0 more easily though.
Kinda of like if you have a QB thats avg - you can live with him if your defense is good.
But if your defense isnt good then QB needs to be better.
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Sports analogies are generally inappropriate for radio.

Sports is a win/lose proposition. Either/Or.

Radio is a win, win, win, win, win, win, win, win, win, win, win, win, win, win, win, win, win, win, win, lose, lose. lose, lose, lose, lose, lose proposition. As long as you are high enough on the rankers, you will get a share of the agency business. In a market like New York, there are around 20 to 25 stations that are winners for transactional business. The rest have to carve out less ratings-driven niches, and if they do that well, they can also be "profitability winners".
 
Joylovepulse967 said:
Bring back pulse 87
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HAHAHAHAH. I remember all the discussion on this board about 5 years ago, with people going on and on about how Dance/EDM was the "next big thing" guaranteed to take off. We saw how far that got. I think there was a station in Boston that tried the format and it was shut down after only a few months.
 
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