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What's Next For 94.5?

J

Jimmy128

They are being backed into a corner by AMP & Hot969. WTKK had some interesting ideas. (Greatest Stunt of All Time)

1. They could do Power969

2. The Bone

3. Mike
 
Jam'n 94.5 will probably stay as is essentially for the foreseeable future, but may tweak itself more urban and less dance-pop. It may depend on what type of station 96.9 ends up becoming once they really get rolling.

Jacko
 
Jacko said:
Jam'n 94.5 will probably stay as is essentially for the foreseeable future, but may tweak itself more urban and less dance-pop. It may depend on what type of station 96.9 ends up becoming once they really get rolling.

Jacko
Click to expand...

I would think the degree of change at 94.5 will be directly related to the degree of degradation of its ratings, nothing more or less
 
pariho2013 said:
Jacko said:
Jam'n 94.5 will probably stay as is essentially for the foreseeable future, but may tweak itself more urban and less dance-pop. It may depend on what type of station 96.9 ends up becoming once they really get rolling.

Jacko
Click to expand...

I would think the degree of change at 94.5 will be directly related to the degree of degradation of its ratings, nothing more or less
Click to expand...

Agreed. With the demise of the morning show, they probably lost a good chunk of the female audience that is older than 25.

I don't think they will skew new urban, but I have a feeling that they will be adding more old school hip hop tracks to their playlist to combat the bleeding from Hot 96.9. They will also be more up to date with the current popular hip hop. I don't see them dropping the dance-pop stuff. This is 2013 and the hip hop format is struggling.
 
If it was ever a stunt - it would be, let's say Chinese music followed by polka and Italian tunes afterward. Not a lot of "regular" formats that would confuse people (Mike FM especially - that was on 93.7 and it was all a hoax stunt!)

-crainbebo
 
Yes but they also have an ad right now on the Clear careers site seeking a Co Host for Ramiro's which tells me that they want to stay
as they are as an Urban station they just felt it was time to retool the morning show and if anything I would look to them getting more
towards the hip hop side of their music and less on the R&B.
You may hear an R&B song here and there but it will be mostly Hip Hop.
With Pebbles going over to 96.9 and 96.9 playing mostly R&B why not go harder on the hip hop, younger demo, more male demo whereas 96.9 will be targeting a bit older demo and more women.
 
GenX I would love that! But no one cares to sell to 16-24 year old urban males. We're largely overlooked. On TV, radio, pretty much anything that isn't the NBA. So I doubt that'll really happen, hence the anti social attitude (think Chief Keef). Although we are HEAVY HEAVY consumers no one really understand how to advertise toward us. Although the ratings would be high, business' in this area wouldn't want to or know how to advertise on Jam'n if it became that male and urban. They'd have to be careful with the urban slant therefore but I would be shocked if their ratings didn't decline and if the station didn't react correspondingly.
 
Well if they lose a good part of the female 25-40 audience, they would be wise to go after young males. Meaning: Mainstream Urban.
 
UrbanTeenager said:
GenX I would love that! But no one cares to sell to 16-24 year old urban males. We're largely overlooked. On TV, radio, pretty much anything that isn't the NBA. So I doubt that'll really happen, hence the anti social attitude (think Chief Keef). Although we are HEAVY HEAVY consumers no one really understand how to advertise toward us. Although the ratings would be high, business' in this area wouldn't want to or know how to advertise on Jam'n if it became that male and urban. They'd have to be careful with the urban slant therefore but I would be shocked if their ratings didn't decline and if the station didn't react correspondingly.
Click to expand...

You wouldn't like the "GenX" since that's considered between 25-49 range. The suits are afraid of straight urban because of demographics and the fact that Radio One failed so miserably. Jam'n is the closest thing you are going to get I'm afraid.
 
i said "GenX" just to refer to the users name, GenXRadio. I know they are, nothing I can do about it...no media form targets my demographic unless its our own niche on the internet or maybe a single radio station where we are in MASSIVE numbers (Atlanta, Philadelphia, Chicago, New York, DC, Houston etc.) Hot 96.9 actually seems more Urban than Jam'n playing Biggie, Diddy, TLC, Boyz II Men, MC Hammer and Ja Rule. I just wish they'd keep the playlist it that way to put REAL heat on Jam'N to at least stay modern.
 
94.9 is low power, 230 watts from 761 feet

http://www.fybush.com/nerw-20130114/ (by subscription)

>>Clear Channel has an application now pending that calls for moving the translator from the WTAG studio site on Little Asnebumskit Hill in Paxton to the 100 Front Street (Mechanics Building) skyscraper in downtown Worcester, with a change of primary station to WJMN (94.5 Boston).

WJMN coverage map--the limit for the local signal goes to Worc.
http://radio-locator.com/cgi-bin/pat?call=WJMN&service=FM&status=L&hours=U

Map for 94.9 W235AV http://radio-locator.com/cgi-bin/pat?call=W235AV&service=FX&status=L&hours=U
 
And Jordan Levy was just crowing in last Friday's show how someone from suburban Oxford loved the fact that WTAG was available on crystal clear FM. Why did they bother spending money to keep AM & PM drive local if they were going to lose their FM translator?

For a translator, they have quite a reach from their present site although it is spotty in DT Worcester.
 
It's interesting that it's going back to 94.5 (or a HD2 of theirs). When W235AV first went on the air, it was simulcasting the main WJMN audio. Right now from Paxton, 94.9 is a killer signal, heard in places 50 miles away due to the height. I'm surprised they want to give that up.
 
jlehmann said:
Right now from Paxton, 94.9 is a killer signal, heard in places 50 miles away due to the height.
Click to expand...

I wondered why I can't hear WHOM very well in the Lowell area any more. I guess this is why. WHOM used to be surprisingly strong given the distance involved.
 
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