What is next for WOLT and WOLI? Will the changes come maybe next week? Or does it take longer? Maybe Oldies will be the format on 103.3? We know Spanish is going to be on 910 and 103.9 but they never said much about 103.3...Like I said maybe they'll go Oldies and snatch some of the former WGVC jocks to go along with Drake?
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What's next for the 103s?
- Thread starter RadioFreak965
- Start date
I am in touch with Tom Herndon who, along with Bill Drake, is buying Mon-Sun 5a-10a on 103.3FM and a some weekend time on WOLI-AM 910, formerly WSPA-AM.
Herndon and Drake announced yesterday that those shows go on the air beginning October 12th.
I could be mistaken, but I believe Tom said that Davidson is brokering all of the time on all three stations to a variety of people.
<P ID="signature">______________
Jerry
"You should always believe what you read in the newspapers, for that makes them more interesting." - Rose McCaulay
</P><P ID="edit"><FONT class="small">Edited by Jerry Stevens on 10/07/05 09:46 PM.</FONT></P>
Herndon and Drake announced yesterday that those shows go on the air beginning October 12th.
I could be mistaken, but I believe Tom said that Davidson is brokering all of the time on all three stations to a variety of people.
<P ID="signature">______________
Jerry
"You should always believe what you read in the newspapers, for that makes them more interesting." - Rose McCaulay
</P><P ID="edit"><FONT class="small">Edited by Jerry Stevens on 10/07/05 09:46 PM.</FONT></P>
Brokered time on 103.3?
> I am in touch with Tom Herndon who, along with Bill Drake,
> is buying Mon-Sun 5a-10a on 103.3FM and a some weekend time
> on WOLI-AM 910, formerly WSPA-AM.
> Herndon and Drake announced yesterday that those shows go on
> the air beginning October 12th.
>
> I could be mistaken, but I believe Tom said that Davidson is
> brokering all of the time on all three stations to a variety
> of people.
>
Odd. Very, very odd that an FM stick in SC's largest market would go for brokered time. I can understand this on the AM side, but I fail to see the logic on FM.
G
> I am in touch with Tom Herndon who, along with Bill Drake,
> is buying Mon-Sun 5a-10a on 103.3FM and a some weekend time
> on WOLI-AM 910, formerly WSPA-AM.
> Herndon and Drake announced yesterday that those shows go on
> the air beginning October 12th.
>
> I could be mistaken, but I believe Tom said that Davidson is
> brokering all of the time on all three stations to a variety
> of people.
>
Odd. Very, very odd that an FM stick in SC's largest market would go for brokered time. I can understand this on the AM side, but I fail to see the logic on FM.
G
> Davidson almost always brokers all the time on the stations
> they acquire. That's part of their business model.
Yep. No secret about that. It says so right on their website.<P ID="signature">______________
Jerry
"You should always believe what you read in the newspapers, for that makes them more interesting." - Rose McCaulay
</P>
> they acquire. That's part of their business model.
Yep. No secret about that. It says so right on their website.<P ID="signature">______________
Jerry
"You should always believe what you read in the newspapers, for that makes them more interesting." - Rose McCaulay
</P>
Re: Brokered time on 103.3?
> Odd. Very, very odd that an FM stick in SC's largest market
> would go for brokered time. I can understand this on the AM
> side, but I fail to see the logic on FM.
>
> G
The logic is that these are not strong FM's. Even together 103.3 and 103.9 did not cover the metro. Greenville is only SC's largest market by virtue of the fact that it combines Greenville, Anderson and Spartanburg. Greenville is actually a pretty small town all by itself. Certainly smaller than Columbia.<P ID="signature">______________
Jerry
"You should always believe what you read in the newspapers, for that makes them more interesting." - Rose McCaulay
</P>
> Odd. Very, very odd that an FM stick in SC's largest market
> would go for brokered time. I can understand this on the AM
> side, but I fail to see the logic on FM.
>
> G
The logic is that these are not strong FM's. Even together 103.3 and 103.9 did not cover the metro. Greenville is only SC's largest market by virtue of the fact that it combines Greenville, Anderson and Spartanburg. Greenville is actually a pretty small town all by itself. Certainly smaller than Columbia.<P ID="signature">______________
Jerry
"You should always believe what you read in the newspapers, for that makes them more interesting." - Rose McCaulay
</P>
Re: Brokered time on 103.3?
> > Odd. Very, very odd that an FM stick in SC's largest
> market
> > would go for brokered time. I can understand this on the
> AM
> > side, but I fail to see the logic on FM.
> >
> > G
>
> The logic is that these are not strong FM's. Even together
> 103.3 and 103.9 did not cover the metro. Greenville is only
> SC's largest market by virtue of the fact that it combines
> Greenville, Anderson and Spartanburg. Greenville is actually
> a pretty small town all by itself. Certainly smaller than
> Columbia.
>
And I do understand all that. Regardless, I still don't think FM brokered time is a smart idea, especially on a 92.1-107.9 (commercial) frequency. While 103.3 is an A (or C3?), I still think it could (or should) be used for something different.
Who's gonna listen to a brokered FM? May as well do FM talk. At least people would listen.
G
> > Odd. Very, very odd that an FM stick in SC's largest
> market
> > would go for brokered time. I can understand this on the
> AM
> > side, but I fail to see the logic on FM.
> >
> > G
>
> The logic is that these are not strong FM's. Even together
> 103.3 and 103.9 did not cover the metro. Greenville is only
> SC's largest market by virtue of the fact that it combines
> Greenville, Anderson and Spartanburg. Greenville is actually
> a pretty small town all by itself. Certainly smaller than
> Columbia.
>
And I do understand all that. Regardless, I still don't think FM brokered time is a smart idea, especially on a 92.1-107.9 (commercial) frequency. While 103.3 is an A (or C3?), I still think it could (or should) be used for something different.
Who's gonna listen to a brokered FM? May as well do FM talk. At least people would listen.
G
Re: Brokered time on 103.3?
> And I do understand all that. Regardless, I still don't
> think FM brokered time is a smart idea, especially on a
> 92.1-107.9 (commercial) frequency. While 103.3 is an A (or
> C3?), I still think it could (or should) be used for
> something different.
>
> Who's gonna listen to a brokered FM? May as well do FM
> talk. At least people would listen.
>
> G
It's a class A. Of course, the beauty of brokering is that whether anyone listens or not is someone else's problem. As long as the checks clear, Davidson accomplishes their objective. <P ID="signature">______________
Jerry
"You should always believe what you read in the newspapers, for that makes them more interesting." - Rose McCaulay
</P>
> And I do understand all that. Regardless, I still don't
> think FM brokered time is a smart idea, especially on a
> 92.1-107.9 (commercial) frequency. While 103.3 is an A (or
> C3?), I still think it could (or should) be used for
> something different.
>
> Who's gonna listen to a brokered FM? May as well do FM
> talk. At least people would listen.
>
> G
It's a class A. Of course, the beauty of brokering is that whether anyone listens or not is someone else's problem. As long as the checks clear, Davidson accomplishes their objective. <P ID="signature">______________
Jerry
"You should always believe what you read in the newspapers, for that makes them more interesting." - Rose McCaulay
</P>
Re: Brokered time on 103.3?
>
> It's a class A. Of course, the beauty of brokering is that
> whether anyone listens or not is someone else's problem. As
> long as the checks clear, Davidson accomplishes their
> objective.
>
I guess my overall concern is how long will people continue to pay for time if no one will listen? Sounds like flushing money down the toilet to me.
Davidson will gladly take their money. But when the brokered timers realize no one is listening, I think they'll move on. That's my big concern.
G
>
> It's a class A. Of course, the beauty of brokering is that
> whether anyone listens or not is someone else's problem. As
> long as the checks clear, Davidson accomplishes their
> objective.
>
I guess my overall concern is how long will people continue to pay for time if no one will listen? Sounds like flushing money down the toilet to me.
Davidson will gladly take their money. But when the brokered timers realize no one is listening, I think they'll move on. That's my big concern.
G
Re: Brokered time on 103.3?
> I guess my overall concern is how long will people continue
> to pay for time if no one will listen? Sounds like flushing
> money down the toilet to me.
>
> Davidson will gladly take their money. But when the brokered
> timers realize no one is listening, I think they'll move on.
> That's my big concern.
>
> G
Gotcha. Since they have a lot of experience doing this, I am inclined to think they know what they're doing, who to broker to and who not to. For more information, see www.davidsonmediagroup.com<P ID="signature">______________
Jerry
"You should always believe what you read in the newspapers, for that makes them more interesting." - Rose McCaulay
</P>
> I guess my overall concern is how long will people continue
> to pay for time if no one will listen? Sounds like flushing
> money down the toilet to me.
>
> Davidson will gladly take their money. But when the brokered
> timers realize no one is listening, I think they'll move on.
> That's my big concern.
>
> G
Gotcha. Since they have a lot of experience doing this, I am inclined to think they know what they're doing, who to broker to and who not to. For more information, see www.davidsonmediagroup.com<P ID="signature">______________
Jerry
"You should always believe what you read in the newspapers, for that makes them more interesting." - Rose McCaulay
</P>
Just think about all the religious time-brokered stations out there. Many of them have no listenership, and the time-buyers don't complain. I've discovered, having done time brokering on Sundays as long as I've been in the business, that it's not always about reaching people, but about boosing the ego of the person buying the time. They are on the radio, which must make them important!
> Just think about all the religious time-brokered stations
> out there. Many of them have no listenership, and the
> time-buyers don't complain. I've discovered, having done
> time brokering on Sundays as long as I've been in the
> business, that it's not always about reaching people, but
> about boosing the ego of the person buying the time. They
> are on the radio, which must make them important!
>
After browsing the Davidson website, it seems they do have a plan, and some big time backers. I do feel (personally) this will be poor use of a semi-viable FM slot, but hey, it's not my call.
G
> out there. Many of them have no listenership, and the
> time-buyers don't complain. I've discovered, having done
> time brokering on Sundays as long as I've been in the
> business, that it's not always about reaching people, but
> about boosing the ego of the person buying the time. They
> are on the radio, which must make them important!
>
After browsing the Davidson website, it seems they do have a plan, and some big time backers. I do feel (personally) this will be poor use of a semi-viable FM slot, but hey, it's not my call.
G
I've had some experience brokering time myself. It can be about ego but as I'm sure you know, a lot of people have had considerable success reaching people in time slots where Arbitron reports "nobody is listening".
I find what Davidson is doing pretty interesting. Their business plan makes a lot more sense to me than those of a lot of other broadcast companies.
I'm looking forward to listening and seeing who they sell to.
> Just think about all the religious time-brokered stations
> out there. Many of them have no listenership, and the
> time-buyers don't complain. I've discovered, having done
> time brokering on Sundays as long as I've been in the
> business, that it's not always about reaching people, but
> about boosing the ego of the person buying the time. They
> are on the radio, which must make them important!
> <P ID="signature">______________
Jerry
"You should always believe what you read in the newspapers, for that makes them more interesting." - Rose McCaulay
</P>
I find what Davidson is doing pretty interesting. Their business plan makes a lot more sense to me than those of a lot of other broadcast companies.
I'm looking forward to listening and seeing who they sell to.
> Just think about all the religious time-brokered stations
> out there. Many of them have no listenership, and the
> time-buyers don't complain. I've discovered, having done
> time brokering on Sundays as long as I've been in the
> business, that it's not always about reaching people, but
> about boosing the ego of the person buying the time. They
> are on the radio, which must make them important!
> <P ID="signature">______________
Jerry
"You should always believe what you read in the newspapers, for that makes them more interesting." - Rose McCaulay
</P>
M
MatthewSC
Guest
> > Just think about all the religious time-brokered stations
> > out there. Many of them have no listenership, and the
> > time-buyers don't complain. I've discovered, having done
> > time brokering on Sundays as long as I've been in the
> > business, that it's not always about reaching people, but
> > about boosing the ego of the person buying the time. They
> > are on the radio, which must make them important!
> >
>
> After browsing the Davidson website, it seems they do have a
> plan, and some big time backers. I do feel (personally)
> this will be poor use of a semi-viable FM slot, but hey,
> it's not my call.
>
> G
>
You're right, Guru. Trust me, the other operators in the market are glad to see the 103s drop off the competitive landscape. And, by the way, Greenville County has the largest population of any county in the state. Radio signals don't stop at city limits. Greenville County is larger than Richland, and Spartanburg County is larger than Lexington. Plus Anderson County gives the GSP metro 3 of the top 7 counties in the state. That's what makes GSP a much more attractive market than Columbia.
> > out there. Many of them have no listenership, and the
> > time-buyers don't complain. I've discovered, having done
> > time brokering on Sundays as long as I've been in the
> > business, that it's not always about reaching people, but
> > about boosing the ego of the person buying the time. They
> > are on the radio, which must make them important!
> >
>
> After browsing the Davidson website, it seems they do have a
> plan, and some big time backers. I do feel (personally)
> this will be poor use of a semi-viable FM slot, but hey,
> it's not my call.
>
> G
>
You're right, Guru. Trust me, the other operators in the market are glad to see the 103s drop off the competitive landscape. And, by the way, Greenville County has the largest population of any county in the state. Radio signals don't stop at city limits. Greenville County is larger than Richland, and Spartanburg County is larger than Lexington. Plus Anderson County gives the GSP metro 3 of the top 7 counties in the state. That's what makes GSP a much more attractive market than Columbia.
M
MLB
Guest
> You're right, Guru. Trust me, the other operators in the
> market are glad to see the 103s drop off the competitive
> landscape. And, by the way, Greenville County has the
> largest population of any county in the state. Radio
> signals don't stop at city limits. Greenville County is
> larger than Richland, and Spartanburg County is larger than
> Lexington. Plus Anderson County gives the GSP metro 3 of
> the top 7 counties in the state. That's what makes GSP a
> much more attractive market than Columbia.
>
Good Points. No doubt Entercom knew what they were doing when they sold to someone they knew they wouldn't have to compete against.
> market are glad to see the 103s drop off the competitive
> landscape. And, by the way, Greenville County has the
> largest population of any county in the state. Radio
> signals don't stop at city limits. Greenville County is
> larger than Richland, and Spartanburg County is larger than
> Lexington. Plus Anderson County gives the GSP metro 3 of
> the top 7 counties in the state. That's what makes GSP a
> much more attractive market than Columbia.
>
Good Points. No doubt Entercom knew what they were doing when they sold to someone they knew they wouldn't have to compete against.
F
FloridaBear1776
Guest
Carolina Media Professionals
One of the biggest time-brokering organizations in the country is based
in Spartanburg.
http://www.carolinamedia.com/rates.htm
One of the biggest time-brokering organizations in the country is based
in Spartanburg.
http://www.carolinamedia.com/rates.htm
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