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What's on KFI Sundays from midnight to 6am?
- Thread starter wadio
- Start date
T
Thomps2525
Guest
For all the people who just can't get enough of the wacky theories about UFOs and little green men and government cover-ups on George Noory's overnight Coast To Coast programs on weekdays, KFI carries Coast To Coast Sunday Morning on---naturally---Sunday morning. It's a four-hour program and KFI airs it from midnight to 6. I have no idea if they repeat the first two hours to fill the time slot or if they air two hours of a previous show. Hey, I'm asleep then! George Noory and George Knapp take turns hosting, every other Sunday.
http://www.coasttocoastam.com/
http://streamingradioguide.com/radio-show.php?showid=3121
http://www.coasttocoastam.com/
http://streamingradioguide.com/radio-show.php?showid=3121
I'm surprised KFI doesn't run a local overnight show. Coast to Coast can be heard on so many stations. They are live and local the rest of the day. Guess it boils down to money. A local overnight show similar to WBZ would be most welcome. Besides WBZ how many live and local overnight shows are there?
C2C gets very high shares in the hours it is on, so why would they do anything else? C2C does not get sick, go on vacation, require supervision, etc. for hours that are 100% not salable.
No station carrying C2C from outside the market puts a decent, reliable signal into LA, so listeners who like the show have nowhere else to go for it.
Isn't KOGO in San Diego also still carrying C2C? I can pick it up loud and clear in the SGV. But I agree that KFI would be foolish to drop the show - its on consistently seven day a week and has enough back-up hosts that it is usually live from 10-2. The 2-6 (5 on weekdays) portions are repeats of earlier hours.
Old timers will recall that KFI once had the "night owls" live and local with Ben Hunter, backed up by Ron McCoy and George Dvorak.The audience even had local "roosts" with their own weekend social events. It was perhaps h granddaddy of what is now talk radio. But that was a half century ago. After the sale to Cox Hunter became a movie host for Channel 11, Dvorak wound up on KGRB in West Covina and McCoy became a minister in the San Fernando Vallley..
Old timers will recall that KFI once had the "night owls" live and local with Ben Hunter, backed up by Ron McCoy and George Dvorak.The audience even had local "roosts" with their own weekend social events. It was perhaps h granddaddy of what is now talk radio. But that was a half century ago. After the sale to Cox Hunter became a movie host for Channel 11, Dvorak wound up on KGRB in West Covina and McCoy became a minister in the San Fernando Vallley..
Same could be said for when they carried Limbaugh and Hannity. Maybe retaining core listeners overnight would be better for the station as a whole than sticking with the safe status quo.
I see your point about a local overnight show but a different syndicated show such as Grayson's would be a much better fit.
Reception of an out of market station would be non-starter for most people. KOGO really does not have the signal to be heard above the noise, even in some of SD County (you may remember when they simulcast KOGO on an FM in the Fallbrook area to fill in the coverage holes of the AM signal).
The noise levels in most of the LA metro would preclude most people from even trying to get KOGO.
They dropped Hannity when he stopped delivering at parity with the station overall. Limbaugh was moved to 1150 for the same reason... non-performance. But C2C outperforms the station average, so it is a good fit for the time of the night it is on.
In fact, C2C in the Midnight to 5 AM time is tied for 3rd in 25-54, its highest 25-54 rank in any daypart.
I can't see sacrificing the vastly over-performing C2C for an unknown commodity.
More often than not, overnight spots for local accounts are bonus spots to "sweeten" the deal.
No matter how hard I have tried, I've never sold any Midnight to 5 AM spots, no matter what the format. Even when I was doing KTNQ and our Spanish language "Art Bell" equivalent (remotes from Area 51, etc) was actually beating the real Art Bell we could not sell a 10 share in overnights.
Haha I used to work for an unscrupulous boss who would have some of us sell airtime to prospects as "12-4" and leave out the 'am' or 'pm'. I didn't do it but some of my colleagues did. Even the invoice sent did not mention am or pm.
That's not an unscrupulous person, that's just a thief.
T
Thomps2525
Guest
As Mister mohawk noted, KFI used to be live and local every night...but KFI used to be off the air between midnight and 6. It wasn't until December of 1941 that KFI began broadcasting during those hours. I assume the expanded broadcasting schedule was precipitated by the listeners' need for full-time news coverage following the attack on Peral Harbor. The first 24-hour station in Los Angeles was KGFJ in 1928.
Listener need? Try 24-hour operation spread over three shifts in the aerospace and related industries creating an audience. But also KFI was doing double duty - the transmitter at La Mirada had military guards because at night the station was beaming instructions to naval vessels across the Pacific. It was was fully staffed by engineers at all times. I am of the belief that KFI was not on the air all night every night during WW2 because of the transmitter being used on non-640 frequencies - but I could be mistaken.
Another reason Jon Grayson isn't on KFI: Premiere Networks owns Coast to Coast.
CBS owns Overnight America, and it is distributed by Cumulus.
Also: Overnight America is M-F only
CBS owns Overnight America, and it is distributed by Cumulus.
Also: Overnight America is M-F only
Sure, it's a purely economic decision ... I get that.
But sometimes programming decisions are better in the long run, and KFI is a good example of that.
For instance their willingness to forgo the fast cash from infomercials vs. what happened some years ago when WABC in NY threw in the towel and blanketed the weekends with paid programming. Compare the ratings today.
WABC kept Rush and Hannity in place LONG after KFI dumped them. In hindsight KFI made the right move at the right time but it was a risk. The local replacement shows could have done worse while incurring higher expenses.
Obviously those aren't the only reasons for KFI's relative success vs. WABC, but they're a factor. There are many ways KFI sounds like a well-run, cohesive radio station compared to other talk stations. Kudos to whoever's responsible. I can guess some of the decisions weren't always well received by the board.
What looks good on paper isn't always the best plan.
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