Yes it affects reception... coverage will suffer slightly (the amount being a function of the injection level, the subcarrier content, and the subcarrier frequency), because the noise floor will increase slightly. Some older receivers had severe heartburn from subcarriers; modern ones are not nearly as badly affected. Since the change in reception is purely subjective to each listener (at what point do >you< change stations because of noise on the received signal?) the effect is quite hard to measure. If you have an Audemat box and their Golden Ear software, you canb to a degree quantify the effect. Presumeably, you could then make a judgement as to whether the change is worth the money you get renting the subcarrier. My experience has been that data transmission does the least damage, and audio programming not related to the main audio does the worst. My totally subjective opinion is, a top ten station in a top 25 market is better off without it.