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What's Q104's Next Move?

DToTheJ

DToTheJ

Is it possible they'll react to 92.3 retaining the rock format?

Remember, CC has countered CBS once before in this market - hence 106.7 dropping the "Lite" as a result of Fresh's "we're not like the old Lite" campaign...
 
DtoTheJ

Why would WAXQ make any changes? They are in no competition with K-Rock.

Q-1043 focuses on Classic Rock from the 60's through early mid 90's appealing to 25-54 years an audience somewhat older than K-Rock's demos.



Thanks,
Kevin L. Sealy
 
True, but if you have noticed, they've been throwing in at least one Nirvana, Pearl Jam or STP song per hour. Also, K-Rock is playing its share of classic rock (Mary Jane's Last Dance? That's obviously a Q song).
 
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