Anyone know what's going on with 1520 in Toledo? What is this format that's "coming soon"... aren't they a religious outfit owned by a church? Maybe there was an LMA?
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What's the deal in Toledo?
- Thread starter ajhenderson
- Start date
> Anyone know what's going on with 1520 in Toledo? What is
> this format that's "coming soon"... aren't they a religious
> outfit owned by a church? Maybe there was an LMA?
Just flipped it on...right before the Toledo Storm game started (so that's where they went after 97.3 flipped) the liner declared they were "Toledo's new home for Christian hip-hop and R&B". Is this a shift away from the preaching and Christian talk?
As for the ownership, records show they're still owned by Cornerstone Church of Toledo...you may remember their pastor from that time he dropped trou in Oak Openings Metropark. The disclaimer right before the Storm broadcast started about "views and opinions expressed...may not be those of this station" would indicate no ownership or control change.
PERSONAL OPINION: "Christian hip-hop" sounds like an oxymoron.<P ID="signature">______________
The only thing I gotta do is stay terrestrial and die!</P><P ID="edit"><FONT class="small">Edited by Radiofreewill on 02/12/06 05:42 PM.</FONT></P>
> this format that's "coming soon"... aren't they a religious
> outfit owned by a church? Maybe there was an LMA?
Just flipped it on...right before the Toledo Storm game started (so that's where they went after 97.3 flipped) the liner declared they were "Toledo's new home for Christian hip-hop and R&B". Is this a shift away from the preaching and Christian talk?
As for the ownership, records show they're still owned by Cornerstone Church of Toledo...you may remember their pastor from that time he dropped trou in Oak Openings Metropark. The disclaimer right before the Storm broadcast started about "views and opinions expressed...may not be those of this station" would indicate no ownership or control change.
PERSONAL OPINION: "Christian hip-hop" sounds like an oxymoron.<P ID="signature">______________
The only thing I gotta do is stay terrestrial and die!</P><P ID="edit"><FONT class="small">Edited by Radiofreewill on 02/12/06 05:42 PM.</FONT></P>
B
bigwoody
Guest
> > PERSONAL OPINION: "Christian hip-hop" sounds like an
> > oxymoron.
> >
> Amen,
>
> However, don't post that too loud, you may incur the wrath
> of the regulars from the Religion Board.
>
> Seriously I don't listen to the stuff, but if it reaches
> somebody then it's a viable ministry.
>
The imaging sounds good, especially for AM.
As a business model...I personally don't see it making money.<P ID="edit"><FONT class="small">Edited by bigwoody on 02/12/06 10:37 PM.</FONT></P>
> > oxymoron.
> >
> Amen,
>
> However, don't post that too loud, you may incur the wrath
> of the regulars from the Religion Board.
>
> Seriously I don't listen to the stuff, but if it reaches
> somebody then it's a viable ministry.
>
The imaging sounds good, especially for AM.
As a business model...I personally don't see it making money.<P ID="edit"><FONT class="small">Edited by bigwoody on 02/12/06 10:37 PM.</FONT></P>
> The imaging sounds good, especially for AM.
>
> As a business model...I personally don't see it making
> money.
If libtalk can work in Akron, it can work in Toledo. Of course, why WCWA still runs sports considering Cumulus is cleaning their clock seems curious to me.
Yes, I love alliteration.
>
> As a business model...I personally don't see it making
> money.
If libtalk can work in Akron, it can work in Toledo. Of course, why WCWA still runs sports considering Cumulus is cleaning their clock seems curious to me.
Yes, I love alliteration.
B
bigwoody
Guest
> > The imaging sounds good, especially for AM.
> >
> > As a business model...I personally don't see it making
> > money.
>
> If libtalk can work in Akron, it can work in Toledo. Of
> course, why WCWA still runs sports considering Cumulus is
> cleaning their clock seems curious to me.
>
> Yes, I love alliteration.
>
CC Akron is doing Lib talk b/c they also have a conservative talk as well. They've got both sides. I'll bet the lib talker isn't making $$$. It's there to be a blocker, not a money maker. Better CC have it than someone else. It doesn't cost much to run.
Lib talk would work in Toledo. It would get ratings, but it wouldn't sell. Not as well as a conserative. That's just the plain simple truth. I've worked for stations that did well ratings wise, but didn't bring in the $$$. Revenue is more important. WPLJ is a good example. Numbers aren't impressive, but it's a cash cow. Money talks. Ratings are for bragging at the bar.
No money in lib talk. At least it hasn't been proven yet. It hasn't been around long enough. Air America certainly isn't working from a revenue standpoint.
<P ID="edit"><FONT class="small">Edited by bigwoody on 02/13/06 01:37 AM.</FONT></P>
> >
> > As a business model...I personally don't see it making
> > money.
>
> If libtalk can work in Akron, it can work in Toledo. Of
> course, why WCWA still runs sports considering Cumulus is
> cleaning their clock seems curious to me.
>
> Yes, I love alliteration.
>
CC Akron is doing Lib talk b/c they also have a conservative talk as well. They've got both sides. I'll bet the lib talker isn't making $$$. It's there to be a blocker, not a money maker. Better CC have it than someone else. It doesn't cost much to run.
Lib talk would work in Toledo. It would get ratings, but it wouldn't sell. Not as well as a conserative. That's just the plain simple truth. I've worked for stations that did well ratings wise, but didn't bring in the $$$. Revenue is more important. WPLJ is a good example. Numbers aren't impressive, but it's a cash cow. Money talks. Ratings are for bragging at the bar.
No money in lib talk. At least it hasn't been proven yet. It hasn't been around long enough. Air America certainly isn't working from a revenue standpoint.
<P ID="edit"><FONT class="small">Edited by bigwoody on 02/13/06 01:37 AM.</FONT></P>
D
david5258
Guest
> > Anyone know what's going on with 1520 in Toledo? What is
> > this format that's "coming soon"... aren't they a
> religious
> > outfit owned by a church? Maybe there was an LMA?
>
> Just flipped it on...right before the Toledo Storm game
> started (so that's where they went after 97.3 flipped) the
> liner declared they were "Toledo's new home for Christian
> hip-hop and R&B". Is this a shift away from the preaching
> and Christian talk?
>
christian hiphop and r&B IS a viable ministry forum for christian radio. this format reaches the urban community as well as the angry white gen x or y young adult with a message of hope. noted christian hiphop and r&b artists include:
dctalk
tait
bebe and cece winans
brooklyn tabernacle choir
donnie mcclurkin
kirk franklin 1nc
and many others to numerous to mention.
as a christian, we are called to minister to our community in culturally releveant, caring and credible ways with the message of hope found in the gospel. i say bravo and amen to toledo 1520, even tho i can not hear it in my community!!!!!
as far as programming sports goes, many commercially operated christian format stations on both a and f do air local sports, collegiate or minor league sports to provide additional revenue for ministry. david5258
> As for the ownership, records show they're still owned by
> Cornerstone Church of Toledo...you may remember their pastor
> from that time he dropped trou in Oak Openings Metropark.
> The disclaimer right before the Storm broadcast started
> about "views and opinions expressed...may not be those of
> this station" would indicate no ownership or control change.
>
>
> PERSONAL OPINION: "Christian hip-hop" sounds like an
> oxymoron.
>
> > this format that's "coming soon"... aren't they a
> religious
> > outfit owned by a church? Maybe there was an LMA?
>
> Just flipped it on...right before the Toledo Storm game
> started (so that's where they went after 97.3 flipped) the
> liner declared they were "Toledo's new home for Christian
> hip-hop and R&B". Is this a shift away from the preaching
> and Christian talk?
>
christian hiphop and r&B IS a viable ministry forum for christian radio. this format reaches the urban community as well as the angry white gen x or y young adult with a message of hope. noted christian hiphop and r&b artists include:
dctalk
tait
bebe and cece winans
brooklyn tabernacle choir
donnie mcclurkin
kirk franklin 1nc
and many others to numerous to mention.
as a christian, we are called to minister to our community in culturally releveant, caring and credible ways with the message of hope found in the gospel. i say bravo and amen to toledo 1520, even tho i can not hear it in my community!!!!!
as far as programming sports goes, many commercially operated christian format stations on both a and f do air local sports, collegiate or minor league sports to provide additional revenue for ministry. david5258
> As for the ownership, records show they're still owned by
> Cornerstone Church of Toledo...you may remember their pastor
> from that time he dropped trou in Oak Openings Metropark.
> The disclaimer right before the Storm broadcast started
> about "views and opinions expressed...may not be those of
> this station" would indicate no ownership or control change.
>
>
> PERSONAL OPINION: "Christian hip-hop" sounds like an
> oxymoron.
>
> CC Akron is doing Lib talk b/c they also have a conservative
> talk as well. They've got both sides. I'll bet the lib
> talker isn't making $$$. It's there to be a blocker, not a
> money maker. Better CC have it than someone else. It doesn't
> cost much to run.
Well, yeah, I would think WCWA would have that on their to-do list, but in the absense, I can't imagine it would be entirely cost prohibitive for a group like the one in Buffalo (or the liberal groups that brokered daily hours on WERE in Cleveland) to pony up some cash as an ideological cause. Besides, I can't see this WTOD thing going very far, especially with the weak lineup (yes, I know, my oft-criticized Dave Ramsey is #1 IIRC).
> Lib talk would work in Toledo. It would get ratings, but it
> wouldn't sell. Not as well as a conserative. That's just the
> plain simple truth. I've worked for stations that did well
> ratings wise, but didn't bring in the $$$. Revenue is more
> important. WPLJ is a good example. Numbers aren't
> impressive, but it's a cash cow. Money talks. Ratings are
> for bragging at the bar.
Steph Miller and Ed Schultz are easier sells that much of the AAR lineup, but there's always a weekend with no real compelling libtalk programming (outside of best ofs) that could be whored out at $250/hr to both local clients and national shows. You could simulcast a TV morning show or evening newscast and get cash from the station. Find local liberals to pay a fee to host a weekly evening talk show. I know you're aware of these ideas, but there are plenty of creative ways to bring in revenue that stations with 0.0 have, and they're not going broke.
> talk as well. They've got both sides. I'll bet the lib
> talker isn't making $$$. It's there to be a blocker, not a
> money maker. Better CC have it than someone else. It doesn't
> cost much to run.
Well, yeah, I would think WCWA would have that on their to-do list, but in the absense, I can't imagine it would be entirely cost prohibitive for a group like the one in Buffalo (or the liberal groups that brokered daily hours on WERE in Cleveland) to pony up some cash as an ideological cause. Besides, I can't see this WTOD thing going very far, especially with the weak lineup (yes, I know, my oft-criticized Dave Ramsey is #1 IIRC).
> Lib talk would work in Toledo. It would get ratings, but it
> wouldn't sell. Not as well as a conserative. That's just the
> plain simple truth. I've worked for stations that did well
> ratings wise, but didn't bring in the $$$. Revenue is more
> important. WPLJ is a good example. Numbers aren't
> impressive, but it's a cash cow. Money talks. Ratings are
> for bragging at the bar.
Steph Miller and Ed Schultz are easier sells that much of the AAR lineup, but there's always a weekend with no real compelling libtalk programming (outside of best ofs) that could be whored out at $250/hr to both local clients and national shows. You could simulcast a TV morning show or evening newscast and get cash from the station. Find local liberals to pay a fee to host a weekly evening talk show. I know you're aware of these ideas, but there are plenty of creative ways to bring in revenue that stations with 0.0 have, and they're not going broke.
B
bigwoody
Guest
>Besides, I can't see this WTOD thing going very far,
Too soon to tell. It's only been approx 16 months since the K100 simulcast was severed. Fall '05 Dave Ramsey #5 PM drive - YES #5 - in a key demo, so apparently he IS working, on a daytimer no less - signing off at 5:15pm in November. Still got the numbers.
<P ID="edit"><FONT class="small">Edited by bigwoody on 02/13/06 02:10 PM.</FONT></P>
Too soon to tell. It's only been approx 16 months since the K100 simulcast was severed. Fall '05 Dave Ramsey #5 PM drive - YES #5 - in a key demo, so apparently he IS working, on a daytimer no less - signing off at 5:15pm in November. Still got the numbers.
<P ID="edit"><FONT class="small">Edited by bigwoody on 02/13/06 02:10 PM.</FONT></P>
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