What's the deal with KSKU, KGGG, and KXKU not having web sites? I worked in Wichita radio for 6 years in the 90's and lived in Hutchinson. Shank always seemed to be up on station technology, like DCS automation and so forth. The web is a practically free billboard. Does anybody know why have they never had web sites?
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What's the deal with Shank's stations?
- Thread starter NewsNow
- Start date
P
purplepassion
Guest
If you have a radio station website, you also must keep your E.E.O. files up to date on that website. Recently the F.C.C. has proposed that a radio station's entire Public File be available on a radio station's website. A lot of Radio Station Public Files are 100's of pages long. The fee's for streaming music are going up and being challenged in the court as we speak.
With four radio stations and a small hard working staff, that is a tremendous amount of work for the practically free billboard in cyber-space. Covering severe weather, doing local news and local sports, and selling radio advertising seems like a more productive way of doing business.
In the last 12 months 94.7 FM has been upgraded to 50,000 watts with a brand new 558 foot tower. A brand new radio station was built from scratch, KWHK-Oldies 95.9 FM signed on the 1st of February. 97.1 FM is moving to a tower in Colwich and is being upgraded from a Class C-3 to a Class C-2, and is approved to change the city of license from Hutchinson to Haven, and city grade the entire Wichita market. The upgrade and move will be completed this summer.
A lot of radio stations have pathetic websites that are never updated, our main priority is RADIO BROADCASTING!
Not being a cyber-space cadet!
With four radio stations and a small hard working staff, that is a tremendous amount of work for the practically free billboard in cyber-space. Covering severe weather, doing local news and local sports, and selling radio advertising seems like a more productive way of doing business.
In the last 12 months 94.7 FM has been upgraded to 50,000 watts with a brand new 558 foot tower. A brand new radio station was built from scratch, KWHK-Oldies 95.9 FM signed on the 1st of February. 97.1 FM is moving to a tower in Colwich and is being upgraded from a Class C-3 to a Class C-2, and is approved to change the city of license from Hutchinson to Haven, and city grade the entire Wichita market. The upgrade and move will be completed this summer.
A lot of radio stations have pathetic websites that are never updated, our main priority is RADIO BROADCASTING!
Not being a cyber-space cadet!
Passion.... would you not agree though that radio stations will either have to embrace the internet or get left behind??
I think KSAL in Salina may have one of the finest websites in the country!
I think KSAL in Salina may have one of the finest websites in the country!
B
BenTehelenbach
Guest
The website itself can be a good source of non-traditional revenue for the station...perhaps more than enough to pay a part-time staffer to maintain EEO and Public Inspection web files.
It's a ton of work, costs real money, and is time-intensive to feed a decent station website. With a full time NTR department, you can make money, but it's MUCH harder to make real money with local retail clients. They just don't get the NTR conceptual sell like agencies in the bigger markets. Some formats lend themselves better to NTR as well...for example, Triple A and Smooth Jazz, neither of which are formats in the group of stations being discussed.
Ehh, I've looked at hundreds of EEO files on radio sites, yet to see one more than a couple of pages. The public file will *never* be on the web site unless the FCC provides an easy means to do it. Every radio station I've worked at, including the little AM/AM daytimer duopoly in a town of 9k where I started out has a website that's updated pretty frequently (and even has streaming).
I have to add, I've also worked at large market dominant stations that have done a poor job of keeping a decent web site. However, that didn't hurt them in either ratings or revenue one bit. At the very least, KSKU should be on web. People in that demographic barely believe something exists if it doesn't have a web site.
"our main priority is RADIO BROADCASTING! Not being a cyber-space cadet!"
Ah, so then you probably don't use voice tracking at all?
I have to add, I've also worked at large market dominant stations that have done a poor job of keeping a decent web site. However, that didn't hurt them in either ratings or revenue one bit. At the very least, KSKU should be on web. People in that demographic barely believe something exists if it doesn't have a web site.
"our main priority is RADIO BROADCASTING! Not being a cyber-space cadet!"
Ah, so then you probably don't use voice tracking at all?
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