• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

What's the format hole in LV radio?

J

Jay_F

Some people thought a second country station was the obvious format hole. Now that KJUL has switched to Coyote Country (BTW, they have new call letters...KCYE), what format holes do you think exist in Las Vegas?

I still say CHR/Pop or some type of format to compete against Mix. Here's an interesting statistic:In Spring 05 KMXB was the ONLY Hot AC in the top 50 markets that was #1 18-34. This is a major deviation from national listening patterns. Credit should be given to Mix for being able to pull it off, but it also shows that there is plenty of room for another station that appeals to non-ethnic young adults.

Mix was also #1 18-49. Since Las Vegas has SO many stations that appeal to the upper half of 25-54 (including Jack and now a second country station) could Mix rise to #1 25-54? I say it's very possible since there is less fragmentation on the lower end of the demo.

So that's where I think the hole is. Do you agree or do you have other ideas?...A second AC?, Adult Standards to replace KJUL?, FM talk?, Alternative?
 
Las Vegas just like San Francisco is missing a mainstream CHR/Top 40, I am tired of these Rythmic CHRs popping up all over the place, when all they play is Hip Hop/Rap crap, although it is right on target with the billboard charts today, it's been the trend for awhile now, so many artists these days crossover anyway, like with Green Day, they are a true alternative type band but can make it on a HOT AC or CHR type station, I think KLUC 985 should change to a true TOP 40 chr and KVEG 975 should change there logo and remain hip hop and R&B.
 
> Las Vegas just like San Francisco is missing a mainstream
> CHR/Top 40, I am tired of these Rythmic CHRs popping up all
> over the place, when all they play is Hip Hop/Rap crap,
> although it is right on target with the billboard charts
> today, it's been the trend for awhile now, so many artists
> these days crossover anyway, like with Green Day, they are a
> true alternative type band but can make it on a HOT AC or
> CHR type station, I think KLUC 985 should change to a true
> TOP 40 chr and KVEG 975 should change there logo and remain
> hip hop and R&B.
>


While I agree we need a CHR-Pop, If KLUC went in that direction it would hurt sister station KMXB. Also, If KLUC went mainstream, Hot 97.5 KVEG would become a monster...#1 12+ and #1 18-34, possibly in double digits.
 
> While I agree we need a CHR-Pop, If KLUC went in that
> direction it would hurt sister station KMXB. Also, If KLUC
> went mainstream, Hot 97.5 KVEG would become a monster...#1
> 12+ and #1 18-34, possibly in double digits.

In that case, what about if Infinity moved KMXB to more of a CHR/Pop format? This type of move would also move KMXB out of the way for KKJJ's younger shares. Or would such a move end up hurting KLUC?
 
>
> Hot 97.5 KVEG would become a monster...#1
> 12+ and #1 18-34, possibly in double digits.
>
DUDE, HOT 97.5 is already a MONSTER, they dominate the format in LV. so let KLUC change to a different format and see how it goes, and it won't hurt MIX 941, they can hold there own, with LV being such a "party" atmosphere and not having a true top 40 is just plain wrong.
 
> >
> > Hot 97.5 KVEG would become a monster...#1
> > 12+ and #1 18-34, possibly in double digits.
> >
> DUDE, HOT 97.5 is already a MONSTER, they dominate the
> format in LV. so let KLUC change to a different format and
> see how it goes, and it won't hurt MIX 941, they can hold
> there own, with LV being such a "party" atmosphere and not
> having a true top 40 is just plain wrong.
>


We disagree on the definition of a monster. Hot 97.5 is tied for 10th place overall. I'm sure they are doing fine in their demos. But I would hardly call them a monster. However, if KLUC went mainstream Hot would explode. As the only hip hop station, Hot would shoot up to the top 3 12+ (possibly #1) and have HUGE 18-34 numbers.

You say KLUC going pop wouldn't hurt MIX. Well,the last time this market had a CHR/Pop (101.9 KISS FM 2000-2002), it DID hurt them. Mix is a solid station, they wouldn't totally fall apart with a CHR-Pop competitior, but there can be no question the lack of such a station is one of the reasons why they are the highest rated large market Hot AC in the U.S.

We both agree Vegas should have a CHR-Pop outlet, but if you look at it from a cluster strategy viewpoint KLUC should (and will) stay rhythmic. They may push the limits and occasionally add a song like "Behind these Hazel Eyes", but that's as far as they will take it. On the other hand, if another company went mainstream and did it well, they could do some damage to both KLUC and Mix.
 
I will have to disagree with the board. There is NO CHR/POP hole in Las Vegas. The last attempt at CHR/POP was a complete failure. KISS got crushed in between KLUC and MIX. Yes, it did keep MIX in check but that's about it. Furthermore, it didn't make any money. Another attempt at CHR/POP, other than KLUC or HOT, going more that direction, will no doubt fail AND KLUC is already rolling that way.

I think we can agree that KIIS is a successful mainstream CHR. Check out a comparison of KIIS and KLUC's top ten most played songs.

KIIS

"Golddigger" - Kanye West
"My Humps" - BEP
"Shake It Off" - Mariah Carey
"Like You" - Bow Wow
"Pon du Replay" - Rhianna
"Don't Cha" - Pussycat Dolls
"Lose Control" - Missy Elliott
"We Belong Together" - Mariah Carey
"More Than Words" - Frankie J.
"Listen To Your Heart" - DHT

KLUC

"My Humps" - BEP
"Like You" - Bow Wow
"Golddigger" - Kanye West
"Don't Cha" - Pussycat Dolls
"Play" - David Banner
"Run It" - Chris Brown
"...Hazel Eyes" - Kelly Clarkson
"I'm Sprung" - T-Pain
"Your Body" - Pretty Ricky
"Pimpin'..." - Ludacris



KLUC has every one of KIIS'top ten somewhere in rotation except for DHT. KIIS has every one of KLUC's top ten somewhere in rotation except Ludacris. (Yes, KIIS is playing T-Pain, David Banner, Chris Brown and Pretty Ricky.) They also share Ying Yang, Marcos Hernandez and Gorillaz. KLUC doesn't touch Green Day, Ashlee Simpson and "Because of You" by Kelly Clarkson. Every song that KLUC doesn't touch, is more than covered by MIX.

What some of you on this board fail to realize and acknowledge is that hip hop and R&B IS today's MAINSTREAM POP. If you think another station is going to make a living off of playing Ashlee Simpson and Franz Ferdinand records...you're high. Yes, what we need is a third Vegas station playing "My Humps."

In addition, only1deejayman, you're a little misinformed. HOT is far from being a monster. For everyone else, I think if you look at the above playlists, LUC is already CHR/POP...or well on the way. Sorry, there is NO hole.

What we do need? A competitor for MIX. If you put up another HOT AC on maybe it would help contain MIX (onlydeejayman..if you want to call someone a monster, it would be MIX...ratings AND revenue.) ADULT STANDARDS...Who cares? The format and it's audience are dying...literally. Put it on KDWN...anything would be better than what's on there now. What about a REAL News/Talk??? With real local reporting? How about a true URBAN? Is there a large enough African-American population to support it? At 9% according to the US Census...I don't think so. Maybe HOT could pull it off.
 
Re: Great post

> I will have to disagree with the board. There is NO CHR/POP
> hole in Las Vegas. The last attempt at CHR/POP was a
> complete failure. KISS got crushed in between KLUC and MIX.
> Yes, it did keep MIX in check but that's about it.
> Furthermore, it didn't make any money. Another attempt at
> CHR/POP, other than KLUC or HOT, going more that direction,
> will no doubt fail AND KLUC is already rolling that way.

What a great post! I learned a lot from it, and only wish there were more informative, interesting posts like it. You gave the perspective of history, compared playlists and even rebutted a poorly reasoned statement fairly and with facts.

My hat is off to you!!
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom