At 6:30 pm in my market, only one of the big 4 affiliates runs a syndicated program (ET on KRDO-13, ABC in Colorado Springs. The others are all running local news. Granted, at 6:00, Wheel is running on KKTV-11 CBS, and Big Bang on KXRM-21 Fox.
But local news has seen an increase in time, with KKTV-11 ditching Inside Edition at 4:30 for local news, KOAA-5 (NBC) ditching "OMG! Insider" (or whatever they were calling it) at 6:30 for local news, and KRDO-13 moving syndicated product out of the 4:00 hour in favor of local news. In the case of KRDO-13, I think "The Doctors" was moved from 3 PM to 1 PM, and Judge Judy moved from 4 PM to 3 PM.
With the continued shrinkage of OTA TV viewership share, will the cost of syndicated programming be too much for lesser channels to bear? Or will syndie product go to more of a barter model?
But local news has seen an increase in time, with KKTV-11 ditching Inside Edition at 4:30 for local news, KOAA-5 (NBC) ditching "OMG! Insider" (or whatever they were calling it) at 6:30 for local news, and KRDO-13 moving syndicated product out of the 4:00 hour in favor of local news. In the case of KRDO-13, I think "The Doctors" was moved from 3 PM to 1 PM, and Judge Judy moved from 4 PM to 3 PM.
With the continued shrinkage of OTA TV viewership share, will the cost of syndicated programming be too much for lesser channels to bear? Or will syndie product go to more of a barter model?
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