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What's this? Xtra106.3?

WFOM is now billing themselves as "Atlanta's ONLY all conservative news & talk station".

Is this real?
Yes, this is for real. I guess, they did this because all of the previous programming from the former AM 640 WGST was transferred out of metro Atlanta to AM 720 The Voice. Now, branding is AM 730 “The Voice” WGST.
Website site is www.wgst.com
 
I also don't like conservative talk radio. I think hosts who tell people what they want to hear, knowing it's not true, do a disservice to democracy. But even my conservative friends will admit, if you do a show that's "reasonably" conservative, you'll be replaced by someone who is more extreme. Just ask Michael Medved (Salem) and John Batchelor (Westwood One) about being "moderate conservatives."

That said, this is a democracy. People have the right to hear, see and read what they want. If host X didn't say the election was stolen, or Democrats are working to destroy our government, someone else would. I don't understand why so many people believe these things but they do. As such, they get the media they want. There must be 30 or more syndicated conservative talk shows. Premiere, Westwood One, Salem, Fox, plus plenty of independent distributors with conservative talk shows for all dayparts.

If it weren't for conservative talk radio, the AM band would have dried up much sooner than it has. And having access to these affordable conservative talk shows means an AM station only needs to find a few sponsors and they can turn a profit. I wish that other formats worked on AM, other than religion and ethnic. But apparently nothing, not Standards, not Oldies, not Progressive Talk, not Soft AC can be sold to local mom and pop businesses to make an AM station profitable. And with Sports increasingly moving to FM, even that route is not available in many cities.
I'm most definitely not a fan of conservative talk, but the fact is that conservative talk radio sells. Not that progressive talk doesn't sell, but then again, the ratio of conservative talkers to liberal talkers in the US is kind of ridiculous. I can think of two that are on terrestrial radio, maybe three, and everything else is on satellite or streaming. There's probably an interesting discussion to be had about the listening habits of a conservative audience versus a liberal audience.
 
I'm most definitely not a fan of conservative talk, but the fact is that conservative talk radio sells. Not that progressive talk doesn't sell, but then again, the ratio of conservative talkers to liberal talkers in the US is kind of ridiculous. I can think of two that are on terrestrial radio, maybe three, and everything else is on satellite or streaming. There's probably an interesting discussion to be had about the listening habits of a conservative audience versus a liberal audience.
1690 WMLB (as WWAA) was Atlanta's Air America affiliate. WSB also tried progtalk with Mike Malloy in the late 80s and early 90s and got their butt whooped by WGST who was carrying Boortz and Rush at the time.
 
They are advertising heavily during Braves games on 680 The Fan with ads claiming WSB fired Rush Limbaugh.

I’m not sure how you fire someone a month after they died, but they are claiming it. Kinda tasteless.
 
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