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What's up at 102.7 Jack-FM?

Kent said:
That's interesting in and of itself. Jack used to pride itself as the one station that would never go all-Christmas.
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I had the exact same thought, Kent.
Kent said:
Not sure if San Antonio has a hole for the same format as WGTZ in Dayton with KONO doing classic hits extremely well.
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Turning back the hands of time, KONO (the one at 86) always took a backseat to KTSA/KTFM. A well programmed 80's rhythmic-heavy/Freestyle format, complete with the classic KTFM jingles, sounders and "energy", might just resonate enough with longtime San Antonians to shave a few shares off of the perennial market leader.

If a nostalgia-based format, like we're currently talking about, has any chance of success in this State, San Antonio would most assuredly be the best place to give it a try.
 
radiodog2 said:
Maybe it will just be a rebranding to the original KTFM 102.7 but as a Mainstream Top 40. It would make sense since SA currently does not have one.
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I still do not understand why people keep saying KSMG is not CHR it clearly is (and pretty mainstream) and is listed as such...even if not... a HOT AC format is so similar to CHR to the average listener nobody would even notice..that said San Antonio can clearly support two CHR's there are smaller markets that do usually one leaning Rhythmic which S.A. has supported before
 

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TheFlameThrower said:
I still do not understand why people keep saying KSMG is not CHR it clearly is (and pretty mainstream) and is listed as such...even if not... a HOT AC format is so similar to CHR to the average listener nobody would even notice..that said San Antonio can clearly support two CHR's there are smaller markets that do usually one leaning Rhythmic which S.A. has supported before
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So, Flamethrower, here's my argument and it's the same argument I make with my own home market station KTYL, up here in Tyler.

The C in CHR stands for Contemporary. There's nothing contemporary about Katy Perry, LMFAO!, or Enrique Iglesias, anymore. It's almost 2026. Look, they can report the station(s) however they wish, but it's like playing Madonna's "Material Girl", back in 1985, directly followed up by The Yardbirds. A lot of that rides on the current product being produced. Stations like KSMG have to go back 20 years just to put together a format of 200 decent (and clean) enough songs that'll keep young ears tuned in.

That's pretty much why older folks keep saying Magic 105.3 ain't Contemporary Hit Radio. Our ears remember how contemporary Top 40 used to be done. What is heard now is foreign, peculiar, and makes us want to shake a cane in its general direction.
 
TheFlameThrower said:
I still do not understand why people keep saying KSMG is not CHR it clearly is (and pretty mainstream) and is listed as such...even if not... a HOT AC format is so similar to CHR to the average listener nobody would even notice..that said San Antonio can clearly support two CHR's there are smaller markets that do usually one leaning Rhythmic which S.A. has supported before
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KSMG is very recurrent/gold based. Looking at their music logs from Friday and last month, only 1/3 of their music per hour is classified as a current.

But the big difference is target audience. The main reason Cox keeps KSMG reporting as a Hot AC is that so they can sell it to ad buyers in the 25-44 and 25-54 demographic as opposed to the younger 18-34 and 18-49 that CHR predominately sits in. As you've noted the music is nearly similar between both formats but it comes down to sales targeting between the two.
 
To verify for y'all, nothing has changed then, up to this point. Maybe a new name, but still the same Jack feed. Collective Soul's "Shine" is playing on KOOI Jacksonville, and after opening up the page that Chip provided, that's also what's "now playing" on 102.7 San Antonio's newly activated website.
 
really curious to what the format will be and a bit surprised there is a format switch.. the ratings were not terrible..and if there were going to be a switch to the KTFM calls for some throwback format certainly there would be pending calls for a change on 94.1
 
TheFlameThrower said:
really curious to what the format will be and a bit surprised there is a format switch.. the ratings were not terrible..and if there were going to be a switch to the KTFM calls for some throwback format certainly there would be pending calls for a change on 94.1
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While it seemed obvious for at least the last few weeks something was going to happen at 102.7, I'm a little surprised Connoisseur is doing it this way. I can understand not wanting to pay for Jack and/or believing you could program it better in-house, but I wouldn't have expected an outright change, which would seem to be in-store.

radiodog2 said:
I’ve seen other stations do this including KTFM back in 2001 when they stunted with Wild Thing before rebranding to Wild 102.7. It was a slight format adjustment but basically the same Rhythmic CHR.
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It happens once-in-awhile, but it's pretty rare. You also don't typically stunt like this for a rebrand when the previous station was doing reasonably well, as Jack would seem to have been. Stunts tend to run off the old audience. KTFM, at the time of the Wild Thing stunt, was struggling as it was being attacked from two different angles by Mix 96.1 and 98.5 The Beat. Wild 102.7, by the way, didn't do very well either.
 
Kent said:
While it seemed obvious for at least the last few weeks something was going to happen at 102.7, I'm a little surprised Connoisseur is doing it this way. I can understand not wanting to pay for Jack and/or believing you could program it better in-house, but I wouldn't have expected an outright change, which would seem to be in-store.
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This has been expected for quite awhile. Back in the summer of 2024, Alpha planned on rebranding all of its Jack-FM's internally as "Greg-FM" with syndicated host Greg Beharrell serving as voice. That was put on hold due to the sale, but they've been wanting to take back local control of the music as the restrictive Jack-FM contract required them to carry the national music feed. Connoisseur has transferred the format decision making back to the local markets, but I expect over the next couple of months the other Jack's in the company will fall by the wayside.
 
Kent said:
While it seemed obvious for at least the last few weeks something was going to happen at 102.7, I'm a little surprised Connoisseur is doing it this way. I can understand not wanting to pay for Jack and/or believing you could program it better in-house, but I wouldn't have expected an outright change, which would seem to be in-store.



It happens once-in-awhile, but it's pretty rare. You also don't typically stunt like this for a rebrand when the previous station was doing reasonably well, as Jack would seem to have been. Stunts tend to run off the old audience. KTFM, at the time of the Wild Thing stunt, was struggling as it was being attacked from two different angles by Mix 96.1 and 98.5 The Beat. Wild 102.7, by the way, didn't do very well either.
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I wonder what Connoisseurs track record is for format changes are they tweaks or known to blow up a station
 
TheFlameThrower said:
I wonder what Connoisseurs track record is for format changes are they tweaks or known to blow up a station
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Three months ago, they blew up the "Jack" format on their WGTZ Dayton and after several days of stunting, they brought back its heritage "Z93" branding from its 1980s-early 2000s CHR days. Simultaneously, they flipped another station in the cluster to alternative.

radioinsight.com

Z93 & 101.5 The Fridge Are Eaton Dayton Alive

Connoisseur Media completed its stunting and launched two new brands in Dayton at 5pm today. 92.9 WGTZ Eaton returned to
radioinsight.com radioinsight.com
 


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