I can see 102.7 flipping to Oldies/Classic Hits
One could make the case that it was already classic hits as Jack, though it was definitely packaged differently from KONO and most other classic hits stations. Whatever happens, it will likely duplicate another format already in the market unless it goes mainstream CHR. While I havenāt seen billing numbers in years, I would've expected Jack to have billed more than 96.1 in their last few years. The numbers at Jack were slightly better, and the demographics were significantly more advertiser friendly. Not that people donāt think they can do certain formats better than their former competitors, but taking 102.7 from Jack to mainstream CHR would seem like a risky and strange bet.
And Energy coming back to 94.1 to compete against two Cox Radio stations KONO and KSMG.
I tend to doubt Energy will come back. From what I understand, Sports Star makes good money despite the low ratings. Energy was also an awful CHR. If anybody wants to walk away from sports in San Antonio for CHR, they need to do a lot better than Energy.
Hip Hop is already covered by 94.5 and 98.5 numbers do not look that great.
94.5 is no longer running hip hop. Otherwise, your point is valid, though.
I don't see it going Urban Adult Contemporary like KSJL back in the day. We don't have the listener base for that like you would in Houston, Los Angeles, New Orleans, Stockton, Gary, or Detroit.
San Antonio has a larger percentage of African Americans in its 6+ population than Los Angeles does, FYI. The total numbers are a lot smaller, but San Antonio is roughly 8% African American; Los Angeles is about 7%. Having said that, I donāt see urban AC as being the best option in San Antonio.
Not sure if the return of KTFM to 102.7 is the end result, but San Antonio is a different city from the KTFM heyday. Many of the new residents (and there are many) have no idea about KTFM.
This is true. Whatever 102.7 does, itās going to have to win based on programming. Heritage might help a little if it goes for an older skewing approach, but it canāt be the deciding factor.
A relaunch of Z93 in Dayton worked because that population hasnāt really changed. If you are from Dayton, you either live your whole life there, or you leave at 18 and donāt come back.
Dayton and San Antonio are definitely different. I would also assert that, while a lot of us like Z93 and what itās doing, we donāt have enough evidence to say itās working yet. It seems to be doing about what it did as Jack FM. Maybe thatās enough to be successful, but I donāt think the jury has been out long enough to render a verdict.