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What's up in Macon?

B

BSteve

Everything seems so stale! I notice WPEZ was a big loser in the last ratings. What happened? I think some different formats might liven things up.
Seems too many stations are after the same audience.
Who's going for the older listner? Nobody. You won't be number one or two with MOYL, but I bet you would get better than a 0 or .5 rating.
Maybe try some classic country...that might draw a few listeners.
I've heard some light rock stations in Florida with a wider playlist that sounded great....stuff you don't hear all the time. Mix it up. Some researcher in "far away places" doesn't necessiarily know what folks in Macon and middle Georgia want to hear. Be different!
 
Well, I could say it has something to do with diary placement or a PD change...even the fact that AC's in most areas did lose some ground in the Spring. Z93.7 (WPEZ) is still the same station it has always been, just a few newer currents.

You would be surprised how much freedom I actually had when I was there. Sure, I would have my weekly conversations with my "far away places" Cumulus folks, but do you really think they spend so much time worrying about whether we spin Rob Thomas or not in Macon, GA? If the station is making budget, which I am sure they are, you will not see anything happen to Z93.7. It's the only AC in town. It would be career suicide to change that format or go away

I have to agree with you though on the Classic Country. You may not get much more than Oldies in that area, but you can sell it. Also, wider playlists would be great in some cases, especially with AC stations that have a No Repeat Workday...but, you then have the problem of playing songs that just don't fit.

When you add songs to AC stations, you have to consider the two possible types: "oh wow" and "oh crap". I have done my best to go for the first and avoid the last.

With all the severe weather in the area tonight, it makes me wonder if leaving radio was such a good idea...
<P ID="signature">______________
Hank Brigmond, PD
WBBQ Augusta</P>
 
> Everything seems so stale! I notice WPEZ was a big loser
> in the last ratings. What happened? I think some different
> formats might liven things up.
> Seems too many stations are after the same audience.
> Who's going for the older listener? Nobody. You won't be
> number one or two with MOYL, but I bet you would get better
> than a 0 or .5 rating.
> Maybe try some classic country...that might draw a few
> listeners.
> I've heard some light rock stations in Florida with a wider
> playlist that sounded great....stuff you don't hear all the
> time. Mix it up. Some researcher in "far away places"
> doesn't necessiarily know what folks in Macon and middle
> Georgia want to hear. Be different!
>

Believe it or not, WNNG-1350 in Warner Robins is probably about the only station in middle Georgia, including Macon, that targets the older listener. However, like most stations in its position, WNNG doesn't even show up in the Macon book most of the time. And even when it does, it's usually either at or near the bottom of the charts, just barely getting those low numbers. Still, WNNG has such a strong signal, 15,000 watts, focusing on Warner Robins, and covering most of middle Georgia, and even reaching into parts of south Georgia, depending on the radio you have, especially if it's a car radio.
 
> > Everything seems so stale! I notice WPEZ was a big loser
>
> > in the last ratings. What happened? I think some
> different
> > formats might liven things up.
> > Seems too many stations are after the same audience.
> > Who's going for the older listener? Nobody. You won't be
>
> > number one or two with MOYL, but I bet you would get
> better
> > than a 0 or .5 rating.
> > Maybe try some classic country...that might draw a few
> > listeners.
> > I've heard some light rock stations in Florida with a
> wider
> > playlist that sounded great....stuff you don't hear all
> the
> > time. Mix it up. Some researcher in "far away places"
> > doesn't necessiarily know what folks in Macon and middle
> > Georgia want to hear. Be different!
> >
>
> Believe it or not, WNNG-1350 in Warner Robins is probably
> about the only station in middle Georgia, including Macon,
> that targets the older listener. However, like most
> stations in its position, WNNG doesn't even show up in the
> Macon book most of the time. And even when it does, it's
> usually either at or near the bottom of the charts, just
> barely getting those low numbers. Still, WNNG has such a
> strong signal, 15,000 watts, focusing on Warner Robins, and
> covering most of middle Georgia, and even reaching into
> parts of south Georgia, depending on the radio you have,
> especially if it's a car radio.


I think overall WNNG does a good job. I wonder about diary placements in the WR area. Maybe they don't get as many as they deserve....more may go into Bibb County. Thats why they don't get very high ratings. And I think WNNG is not trying to promote themselves anywhere other than WR. Nothing wrong with that. They want to be "the hometown station" and they are successful I think.
The music service gets a little draggy at times...it's the same WMAZ ran 10 or 15 years ago...and it hasn't changed much. At times though it's upbeat and sound good. I'm not sure what they can do about that other than try MOYL for a while or go all live. I don't think that will happen.
 
> Well, I could say it has something to do with diary
> placement or a PD change...even the fact that AC's in most
> areas did lose some ground in the Spring. Z93.7 (WPEZ) is
> still the same station it has always been, just a few newer
> currents.
>
> You would be surprised how much freedom I actually had when
> I was there. Sure, I would have my weekly conversations with
> my "far away places" Cumulus folks, but do you really think
> they spend so much time worrying about whether we spin Rob
> Thomas or not in Macon, GA? If the station is making budget,
> which I am sure they are, you will not see anything happen
> to Z93.7. It's the only AC in town. It would be career
> suicide to change that format or go away
>
> I have to agree with you though on the Classic Country. You
> may not get much more than Oldies in that area, but you can
> sell it. Also, wider playlists would be great in some cases,
> especially with AC stations that have a No Repeat
> Workday...but, you then have the problem of playing songs
> that just don't fit.
>
> When you add songs to AC stations, you have to consider the
> two possible types: "oh wow" and "oh crap". I have done my
> best to go for the first and avoid the last.
>
> With all the severe weather in the area tonight, it makes me
> wonder if leaving radio was such a good idea...

We all wonder at times!

On the other subjects you are probably correct, but it's fun to ponder what might help.
>
 
> On the other subjects you are probably correct, but it's fun
> to ponder what might help.
> >
>

Yes, it is...The market can be much more fun than it is. Maybe somebody will stir things up soon.<P ID="signature">______________
Hank Brigmond, PD
WBBQ Augusta</P>
 
102.1 The Hook has invaded Macon!

Three Trees Communications is proud to make the following announcements:

After two stunts... Christian CHR WWWD/Macon and WJYF/Valdosta roll out new fall line up!

It all started with a weekend stunt involving the Christian parody band "ApologetiX". It was branded as "An All Apologies, All Apologetix Weekend". All weekend long, nothing but ApologetiX music aired! Liners ran directing listeners to tune in Monday morning for "the new sound of The Hook". Stunt number two aired Monday as we introduced "The Hook's More Music Morning Show". Liners ran in between the "Hook" of over 200 different songs branding the show as "the only station that plays 60 song's an hour!" The rest of the day calls were aired as listeners expressed their dissappointment of the new show!

Finally, Tuesday morning, the new on-air line up was unveiled. For the first time in Hook history, every day part is live! The line up is as follows:

**The Off The Hook Morning Show with PK and Michelle (6a - 10a)
**The Hook at Work with Kim Paul (10a - 3p)
**The Afternoon Hook Up with Cazper (3p - 7p)
**Nugget at Night (7p - 11p)

Along with the on air changes comes changes in house too!

**Matt "PK" Baldridge takes on Asst. GM and OM duties.
**Roger "Cazper" Russell takes on PD duties and MD duties for CHR WWWD and WJYF along with AC WBJY and Southern Gospel WAEF.
**Justin "Nugget" Lairsey takes on MD duties for AC WJYF.
**Kim Paul takes on MD duties for Southern Gospel WAEF.

You may visit our website at www.thehook.fm or call me for any more information!

Don't forget the ONLY six hour friday night football show starts at 6pm Friday nights!

*******************************************
Matt Baldridge
AKA PK "The Preachers Kid"
Asst. GM and OM
Three Trees Communications
WWWD / WJYF / WBJY / WVDA
WAEF / WTIF AM & FM
113 E. College Ave.
Ashburn, Ga. 31714

w. 229-567-9030
c. 229-445-1344

www.thehook.fm
*******************************************
 
Re: 102.1 The Hook has invaded Macon!

I wish you well...but, I am not sure that in the long run, a simulcast of a station in Ashburn will do that great in Macon/Warner Robins. It should be okay at first, but unless you hit the streets and do some serious moves (without hype), you won't be taken seriously there. Personally, I think a Christian AC in the market would fit the area better than what I've heard...but, that's just me.

Oh, if you really want to make a mark in Macon/WR (or anywhere), get involved with the schools and show up at family events...even make your own. Last year, I sent my station to the Northside/WR game to play music for the teachers during their tailgate party - and my class reunion. I provided free music, the Z staff assisted with cookout and we got plenty of database signups...all without pointing the spotlight on me. They remember things like that and are very loyal to their stations. (That was also during the best ratings period the station had in years - with or without Santa.)

I'll be back in the area for good next week and look forward to see what you have done.

Hank
 
Re: WNNG

From what I understand, WNNG does incredibly well financially. If given the choice between ratings and $$$, I'll take the money...every time.

> Believe it or not, WNNG-1350 in Warner Robins is probably
> about the only station in middle Georgia, including Macon,
> that targets the older listener. However, like most
> stations in its position, WNNG doesn't even show up in the
> Macon book most of the time. And even when it does, it's
> usually either at or near the bottom of the charts, just
> barely getting those low numbers. Still, WNNG has such a
> strong signal, 15,000 watts, focusing on Warner Robins, and
> covering most of middle Georgia, and even reaching into
> parts of south Georgia, depending on the radio you have,
> especially if it's a car radio. <P ID="signature">______________
Jay Braswell - Moderator
Atlanta/North Florida/South Carolina/Georgia Boards</P>
 
Re: WNNG

> From what I understand, WNNG does incredibly well
> financially. If given the choice between ratings and $$$,
> I'll take the money...every time.
>
Money. Doing well financially. What a concept.

It's a point of view that does not seem to be a big part of the thinking of a lot of people who post in the various segments of Radio-Info.com


Let me write that down in my Daytimer. "Maybe it would be a good thing if a station were to do well financially!"
 
Re: 102.1 The Hook has invaded Macon!

> I wish you well...but, I am not sure that in the long run, a
> simulcast of a station in Ashburn will do that great in
> Macon/Warner Robins. It should be okay at first, but unless
> you hit the streets and do some serious moves (without
> hype), you won't be taken seriously there. Personally, I
> think a Christian AC in the market would fit the area better
> than what I've heard...but, that's just me.
>

I do not really think most will care about where the station originates.They had a local presence at Macon Christian Bookstore today as part of the campaign to help hurricane victims. The newly minted DJ line-up is all messed up due to jocks going to help out which is totally cool. I think that 88.9 can keep the AC covered and do not forget that 93.3 and 104.7 out of Atlanta offer some coverage down here. A totally local Christian music station would not have the advertiser support unless a group owner could do something. The set up that The Hook is part of a group that offers a variety of Christian music formats to middle and south GA so I hope that is enough to keep these stations afloat.
 
Re: 102.1 The Hook has invaded Macon!

Rick, great points. Yes, they did a good job on their relief efforts this weekend. I would like to point out that if you are talking about Valdosta all the time, based on my experience in this market, most folks here really don't care. (Think about the former Real Radio 96.5 simulcasting WTKS Orlando and their support and numbers, then cut it in half.) We are talking about a station that leans to younger demos. We all know by experience that the younger demo doesn't care about location, just as long as they are "real".

From what I heard this weekend, their promos and liners sound good, but it sounds like a station for radio message boards. As a broadcaster, I hope they do well. But as a programmer, what I hear hurts my ears most of the time. Again, talking about what goes between the songs not the music. With more experience and time, they will get better...gotta have faith.

The local advertiser support is there for a local Christian based format, but not on a scale of a WDEN budget. I have personally seen the support of a Christian format when I signed on 101.3 WQIL and had a good percentage of the buys coming from Macon/Warner Robins...this from a station based then in Rochelle. Not to mention the support that WCOP had prior to losing Bill Bruton last year. I'll admit that the most successful stations in a Christian format in this market have been outside of Macon...but that is because there has never been a real contender nor the committment to do it. It is much easier to sale and program a mainstream secular based format. That's another story for another day...

To the Hook, good luck and great job on the relief efforts. Do not take my comments personally...




>
> I do not really think most will care about where the station
> originates.They had a local presence at Macon Christian
> Bookstore today as part of the campaign to help hurricane
> victims. The newly minted DJ line-up is all messed up due to
> jocks going to help out which is totally cool. I think that
> 88.9 can keep the AC covered and do not forget that 93.3 and
> 104.7 out of Atlanta offer some coverage down here. A
> totally local Christian music station would not have the
> advertiser support unless a group owner could do something.
> The set up that The Hook is part of a group that offers a
> variety of Christian music formats to middle and south GA so
> I hope that is enough to keep these stations afloat.
>
 
Re: 102.1 The Hook has invaded Macon!

> I do not really think most will care about where the station
> originates.They had a local presence at Macon Christian
> Bookstore today as part of the campaign to help hurricane
> victims. The newly minted DJ line-up is all messed up due to
> jocks going to help out which is totally cool. I think that
> 88.9 can keep the AC covered and do not forget that 93.3 and
> 104.7 out of Atlanta offer some coverage down here. A
> totally local Christian music station would not have the
> advertiser support unless a group owner could do something.
> The set up that The Hook is part of a group that offers a
> variety of Christian music formats to middle and south GA so
> I hope that is enough to keep these stations afloat.
>

Agreed. I doubt most folks even care that the Good News Network originates from Appling, Ga., even though there's a seperate legal ID for each of its 11 member stations. Or even Georgia Public Broadcasting for that matter. As long as those stations reach the appropriate people, that's all that matters, IMHO.
 
Re: 102.1 The Hook has invaded Macon!

I was speaking about being a contender in the market, they need to have make an effort to be seen. (The relief effort this weekend was a good example and I applaud them.) Good News Network and GPB do not mention a particular city or region every break like I heard on The Hook. (Yes, I know GPB mentions Atlanta often, but that is expected.)

They do an excellent job promoting events and talking about South Georgia. The music and promos sound good, but the talent needs to think about who they are talking to. Radio 101. These guys are very green, but will improve in time. If you can relate to your audience, it doesn't matter where you come from...that is true. But, people in Macon don't give a hoot about what is going on in Valdosta...unless it involves free passes to Wild Adventures. It's all about relating to your listener, which I did not hear in those breaks I mentioned.

I need to get a job now...thanks for some lively conversation.

>
> Agreed. I doubt most folks even care that the Good News
> Network originates from Appling, Ga., even though there's a
> seperate legal ID for each of its 11 member stations. Or
> even Georgia Public Broadcasting for that matter. As long
> as those stations reach the appropriate people, that's all
> that matters, IMHO.
>
 
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