WHAM is never going to do better than they are doing now, billing or programing wise. They have reached their peak and going down side of the (AM) hill. Eventually Rush's head is going to explode. Lonsbery is going to ridicule the wrong person and go over the edge. There really isn't any programing there to replace them. They can hire all the people they let go plus ten more people in the newsroom. It won't matter. They won't gain any more audience. As one of my old bosses said to me many years ago when I came up with a bright idea - great, now tell me how that's going to make me more money.
As I remember many years ago Clear Channel had a great reputation in radio. For example WAOI was an excellent full service station with a great news dept. Their problems started when the FCC relaxed the ownership rules and C. C. decided to go on a spending spree and monopolize markets. They bought stations they never should have bought and went into markets they never belonged in. They paid way more for many of these stations than they were worth. Hence the problems with their lenders. Just a very bad business plan. It does seem that they could sell off some of their stations and raise a lot more capital than laying off employees. An example: in Rochester WVOR. Even though they probably wouldn't get what they paid for it, jobs would be saved jobs and capital raised. The station is pretty much worthless to them. It is a class A rimshot signal only exists to try to shave a rating point of WRMM.
As I remember many years ago Clear Channel had a great reputation in radio. For example WAOI was an excellent full service station with a great news dept. Their problems started when the FCC relaxed the ownership rules and C. C. decided to go on a spending spree and monopolize markets. They bought stations they never should have bought and went into markets they never belonged in. They paid way more for many of these stations than they were worth. Hence the problems with their lenders. Just a very bad business plan. It does seem that they could sell off some of their stations and raise a lot more capital than laying off employees. An example: in Rochester WVOR. Even though they probably wouldn't get what they paid for it, jobs would be saved jobs and capital raised. The station is pretty much worthless to them. It is a class A rimshot signal only exists to try to shave a rating point of WRMM.
in my post. Yours is more direct.