The electric bill isn't that significant. They need a place to put the betting network, and KB is the perfect place. It covers the expenses very easily. Just because it doesn't get ratings doesn't mean it provides value for the owner.
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What's up with WWKB?
- Thread starter Bill Yuhnke
- Start date
The electric bill isn't that significant. They need a place to put the betting network, and KB is the perfect place. It covers the expenses very easily. Just because it doesn't get ratings doesn't mean it provides value for the owner.
Okay why? This betting format is tanking all over. You're right just because it doesn't get ratings doesn't mean it provides value to anyone! Audacy is expected to go through a round of layoffs. If you can't make it better make it cheaper!
The betting format is a 24/7 infomercial. It pays for itself. Ratings don't matter. Just like BIN for iHeart.
There are many ways to run radio stations. It's not always about selling ratings. Not every station can be #1. Audacy is doing fine with WBEN and WGR. This has nothing to do with Audacy layoffs or stock price. If they had more deals like sports betting, the investing world would be more interested in them.
Still begs the question, if it should go off the air would anyone notice? Would anyone care? Infomercials work on per inquiree ads. .1 doesn't get you much. Face it if they could make money with it they'd be hiring instead of laying off people. While the rest of the business world struggles to find workers Audacy cuts the labor force. Obviously they're doing something wrong!
Absolutely. The company providing the content would notice, and they'd care.
The 24/7 radio station is just the tip of the iceberg. BetQL is also being promoted at WGR. It's a package. Lots of people hear the promotions on WGR. There are likely other parts of the package, including online.
Audacy is currently hiring people for Buffalo and Rochester. Don't let the press coverage control the story.
Careers & Job Opportunities | Audacy Inc.
careers-audacy.icims.com
If you can help them make money, they want to hire you.
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Not all infomercials are PI based. Some just buy unsold time at a straight rate, and the station is allowed to run the infomercial in certain time periods and the like at a specified low rate.
That's a bit disingenuous. They're advertising for radio sales people. EVERYBODY is looking for radio sales people because very few people see radio as an opportunity these days.Absolutely. The company providing the content would notice, and they'd care.
The 24/7 radio station is just the tip of the iceberg. BetQL is also being promoted at WGR. It's a package. Lots of people hear the promotions on WGR. There are likely other parts of the package, including online.
Audacy is currently hiring people for Buffalo and Rochester. Don't let the press coverage control the story.
Careers & Job Opportunities | Audacy Inc.
If you can help them make money, they want to hire you.
They see no opportunity because they can't make a living. Most Radio sales people work on commission only. No clients means no paycheck. Sports betting content isn't generating much revenue. If it was, WBEN would be running some MAGA version of it...
I responded to the comment that they're firing and not hiring. That comment wasn't true. The link I posted was just for Buffalo, but there are lots of openings around the company. In fact I see two listings to replace people they let go.
Huh? That makes no sense.
Guess you missed the massive list of RIFs Audacy announced last week. Don't be naive. Many of the these job listings are just for EEO files. They don't interview or hire anyone for them...
Really? Do you know doing that is against federal law?
The real story is some senior people are taking buyouts because they're available. However they are being replaced.
Re: "MAGA version" of sports betting format. I suppose that could be discussion of NBA point spreads and money lines coupled with snark about "wokeness" and BLM.
What's Federal law? The era of lawlessness went on steroids in 2016.
So, it's no longer reasonable to pay veteran broadcasters a decent wage. Audacy can change job titles and bring in people with no experience and pay minimum wage. Have you heard some of the "talent" on the air in major markets? They are laughably bad...
Did you read what I wrote? Some people are taking buyouts. Read the job listings. They specify lots of experience. You're making up a lot of stuff here. You think Scott Shannon isn't getting paid a decent wage? How about Bauerle? He's a veteran broadcaster and I doubt you like him either.
For the record, the ads I’ve heard for BetQL on WGR direct listeners to listen on the Audacy app. No mention is made that the sports betting format is available at 1520 AM.
Maybe you misunderstood, but I wasn't saying the spots on WGR are promoting the 24/7 format. I was saying the spots on WGR reach more audience there. That's the idea. They're clearing a national network (such as BIN) on 1520, and promoting the sports betting service on WGR.
So, the "real story" is that they're spending money to buy out senior sales people, the ones who have forged relationships and established credibility with advertisers, and looking for cheaper sales people? That might work in major markets where transactional sales rule but it has been a dismal failure in medium and small markets where relational sales determine revenue. C'mon, admit it. Audiacy is following the iHeart model of "cutting their way to prosperity." iHeart, Citadel, and others have shown us that model leads to bankruptcy. Maybe that's the plan for Audiacy, but if that happens the Field family sure won't benefit. I also doubt that the major institutions holding most of the shares really want to be stuck with radio stations at this point. I'm sure that their investments are covered. Stockholders will be the ones to take it in the shorts. OTOH, the way the stock has fallen they don't have much to lose at this point.
Do you think that they replaced Buddy when he left? Of course they did. At some point, everyone leaves a job. Either voluntarily, by firing, or by death. It happens to everyone.
Have you ever held a stock all the way to zero?
Or: Election betting! Except MAGA wins every seat.
Buddy left there five years ago. That has nothing to do with the current state of affairs at Audacy. You're ignoring the original premise that Audacy is losing valuable sales talent and not replacing it. Nationwide, Audacy is cutting people in sales, programming, and even engineering. Some local managers are "moving on." We've seen this before. Ask the Dickey family how it works out. I hope the Fields family was paying attention.
As far as holding the stock to zero is concerned, most of the damage has already been done. When you've lost 90% of the value of the stock what's a few dollars more.
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