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What's with Nash FM and Nash Icon?

I haven't listened to terrestrial radio in a long time, but today I was riding with someone who likes to flip the channels a lot, and I noticed that WKDF had their name changed to Nash FM and 95.5 is now called Nash Icon, which is confusing as the two names are similar. What used to be KDF is pretty much just playing new country with not a lot of variety, just top 40, and 95 is playing from today back to the 90s, and I even heard two that were older. It seems to be syndicated or more likely voice tracked, but I do like hearing all the 90s songs. I'm curious, though, as to what's going on, and especially why they're both called Nash.
 
This is a programming/branding strategy for Cumulus, who owns the "Nash" brand. Nash and Nash Icon stations have been popping up all over the country. Its basically the same music everywhere.
 
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