What's Wrong with Air America?

[954]

CC's WINZ versus Salem's WKAT

> What numbers are you referring to? Because in 12+, Air
> America affiliates are beating Salem affiliates in (at
> least) Phoenix, Chicago, Miami, and Boston; and in the
> latter two, Salem affiliates don't even show up.

In Miami, AAR is on Clear Channel's WINZ, 50KW day
10KW night. Per radio-locator, their daytime fringe
goes almost to Orlando and nighttime almost up to
Lake Okeechobee.

In Miami, Salem owns WKAT, 5KW day 1KW night. Per
radio-locator, their daytime fringe goes to Lake
Okeechobee and nighttime barely covers Broward County.

So if AAR beats Salem, it's partly because of coverage
and signal strength. And maybe even because WINZ is also
promoted on CC's other stations. And of course, Dade and
Broward are among the most liberal counties in Florida.

Did you see Talk Radio Billboard Wars (& picture) in <A href=http://www.univox.com/radio/2005june.html>June Radio News</A>?

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[954]

Springer On The Radio is good

> The only show on AAR that's worth listening to is Jerry
> Springer's "Springer On The Radio" IMO.

Yeah.

And compared to his crazy TV show, he's almost like
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[davideduardo]

Re: CC's WINZ versus Salem's WKAT

> In Miami, AAR is on Clear Channel's WINZ, 50KW day
> 10KW night. Per radio-locator, their daytime fringe
> goes almost to Orlando and nighttime almost up to
> Lake Okeechobee.
>
> In Miami, Salem owns WKAT, 5KW day 1KW night. Per
> radio-locator, their daytime fringe goes to Lake
> Okeechobee and nighttime barely covers Broward County.
>
> So if AAR beats Salem, it's partly because of coverage
> and signal strength. And maybe even because WINZ is also
> promoted on CC's other stations. And of course, Dade and
> Broward are among the most liberal counties in Florida.

The Miami market is only Dade and Broward, so whether WINZ gets listening (it doesn't) outside that area is irrelevant. Miami ratings are for the Miami market only. And WINZ wins.

The fact is, the only useful circle in radio-locator is the innermost red one. Countless studies have shown that outside the strong signal area, there is virtually no diary return for a station, especially an AM. Even, in fact, the red curve, is exaggerated when compared to the usable signal contour based on actual listening.

 

[954]

Re: CC's WINZ versus Salem's WKAT

> > In Miami, AAR is on Clear Channel's WINZ, 50KW day
> > 10KW night. Per radio-locator, their daytime fringe
> > goes almost to Orlando and nighttime almost up to
> > Lake Okeechobee.
> >
> > In Miami, Salem owns WKAT, 5KW day 1KW night. Per
> > radio-locator, their daytime fringe goes to Lake
> > Okeechobee and nighttime barely covers Broward County.
> >
> > So if AAR beats Salem, it's partly because of coverage
> > and signal strength. And maybe even because WINZ is also
> > promoted on CC's other stations. And of course, Dade and
> > Broward are among the most liberal counties in Florida.
>
> The Miami market is only Dade and Broward, so whether WINZ
> gets listening (it doesn't) outside that area is irrelevant.
> Miami ratings are for the Miami market only. And WINZ wins.
>
> The fact is, the only useful circle in radio-locator is the
> innermost red one. Countless studies have shown that outside
> the strong signal area, there is virtually no diary return
> for a station, especially an AM. Even, in fact, the red
> curve, is exaggerated when compared to the usable signal
> contour based on actual listening.

Thank you, David.

Still proves my point about comparisons of Salem and AAR
affiliates in the market.

WKAT's red line doesn't even get into Broward at night.
WINZ covers most of Broward. (That was one of my gripes
about classical WKAT. How good can classical sound with
a fringe signal, if you can get it at all?)

FWIW, WDNA is so far south, its red line goes from Carol
City to Key Largo. What a waste. Do fish like jazz? <P ID="signature">______________
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[k9ez]

> > I wasnt even comparing Salem to AAR. I dont know why you
> > were. By OK, I mean...just OK, not great numbers. In
> other
> > words they SHOW UP on the ratings in most markets ;-).
> > Something I didnt think they would do with such a tight
> > "format".
> >
> > The bottom line is that Salem seems to be making money.
> > They have a business model and are working it rather
> nicely.
>
> I find it hard to characterize the fractions of a share
> point Salem draws in most of its markets as success, given
> that they've had a several years' edge on Air America in
> many of those cities. The brokered model had been breaking
> down
> as the network shows get more and more air time. KRLA used
> to broker weekday prime spots. Now those blocks are
> unavailable. This means the secular talkers have to make
> more and more of their budget from spot sales. And with
> Salem's anemic numbers, it can't be easy to be a Salem
> salesperson.
>


Again I dont knwo why people insist on comparing AAR with Salem but if it pleases you.....

Take a look at Salems financial numbers. It doesnt matter how they do it, they are making money. That is the bottom line here. SOMEONE out there wants to advertise on Salem stations.

 

[SquiggyFM]

> Take a look at Salems financial numbers. It doesnt matter
> how they do it, they are making money. That is the bottom
> line here. SOMEONE out there wants to advertise on Salem
> stations.
>

Simple. More people feel comfortable buying time on a network calling homosexuals evil than they do on a network with bits about shooting the president.