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What's Wrong With The AC Format?

And it should be so restricted....why?

Time marches on. Look at the sweet spot in the target demo. There's a very good reason for such programming.
 
It seems newer music is getting added faster to AC then it has in the past. As I don't see as many of the mid to late 80s songs being played.
 
One thing I have noticed is that for whatever reason Midwestern ACs (Chicago, Detroit, Minneapolis, etc) take huge, very dramatic post-Christmas ratings drops and often don't recover until the next holiday season. While in other parts of the country (NY, Philly, Houston for example) AC takes a drop but maintains good ratings all year long.
 
Entercom's mainstream AC in Kansas City, KUDL 98.1 will flip next week. Entercom just launched a "Fresh"-type Hot AC on 99.7 KGEX in that market which will be taking its place.

KCKC, Star 102.1 in KC, dropped the AC format after Christmas. Kansas City will now be without the AC format.
 
carolinaradio said:
Entercom's mainstream AC in Kansas City, KUDL 98.1 will flip next week. Entercom just launched a "Fresh"-type Hot AC on 99.7 KGEX in that market which will be taking its place.

KCKC, Star 102.1 in KC, dropped the AC format after Christmas. Kansas City will now be without the AC format.
Click to expand...

Doesn't sound like a real smart move at all. Why blow up the heritage AC for News/Talk? Just take the underperforming station 99.7 and place it there leaving KUDL alone.
 
Ken said:
carolinaradio said:
Entercom's mainstream AC in Kansas City, KUDL 98.1 will flip next week. Entercom just launched a "Fresh"-type Hot AC on 99.7 KGEX in that market which will be taking its place.

KCKC, Star 102.1 in KC, dropped the AC format after Christmas. Kansas City will now be without the AC format.
Click to expand...

Doesn't sound like a real smart move at all. Why blow up the heritage AC for News/Talk? Just take the underperforming station 99.7 and place it there leaving KUDL alone.
Click to expand...
I have to admit, KUDL was a very weak sounding AC that was just average in every aspect. I do think if they insist on change, they should have put the new format (Point) on 98.1 and then put news/talk on 99.7, I agree with that.

In the long run, I think this will break even for Entercom in KC - KMBZ's talk format will likely do well on FM, but I don't think they will gain many new listeners at 99.7 with The Point and will lose a lot of KUDL listeners (if that made any sense). Updating KUDL at 98.1 and putting KMBZ on 99.7 would have been smarter, forget branding. The 99.7 signal out there can't seem to find success.
 
I agree they will lose listeners because Point will sound much different then KUDL. For Entercom they hope both stations will do well for them.

Also are they keeping the same on air people from KUDL and moving them to The Point?
 
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