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What's wrong with the new campaign for HD radio

SayNoToIBOC said:
http://www.hear2.com/
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"But I think this latest effort misses the mark by a wide margin despite some terrific production value, a strong web effort, and some hard work on the part of some very talented Alliance leaders.

The good news: It ain't over 'til it's over. And there are more chapters to come.

The bad news: I don't think this chapter moves the story forward nearly as much as it should."

There's the meat, folks.
 
Looks like WLW is interested in becoming, "The Nations Station", again with being the first radio station on XM satellite - well, I guess they are interested in national coverage (guess, who has turned off their IBOC exciter, and may, "experiment", with it in the future") !

WLW In Orbit Via XM

http://www.radioink.com/HeadlineEntry.asp?hid=132613&pt=todaysnews

Gosh, I wonder if they are interested in HD/IBOC, with it, losing 40% of their listener base !
 
SayNoToIBOC said:
Looks like WLW is interested in becoming, "The Nations Station", again with being the first radio station on XM satellite - well, I guess they are interested in national coverage (guess, who has turned off their IBOC exciter, and may, "experiment", with it in the future") !

Gosh, I wonder if they are interested in HD/IBOC, with it, losing 40% of their listener base !
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You are a significant source of wrong information, confirmed again.

WLW is not the first radio station on XM.

When XM launched in 2001, there were 5 or 6 terrestrial staitons on, inlcuind KIIS in LA, a country staiton from Nashville, and a couple of others. When XM needed the channels for original content, they gradually disappeared.

The usable listener base for WLW, on which it sells spots, is the audience in the cincy-Dayton swatch, where it gets daytime ratings.Anyting else is pretty much useless for sales... since the truckers have gone to satellite even overnights are not going to get billing (I personally don't know of any staiton that ever made money in overnights).
 
It is not my information - take it up with the author, expert ! I wonder why, WLW joined Satellite Radio - da, to get national exposure, so they must be making something ! Just another of your useless personal opinions, that doesn't mean anything. Try, for once, to back your claims up with facts - try posting a link, or two, which you never do ! :D :D :D :D :D :D
 
since the truckers have gone to satellite
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Good point. Travelers (a much larger group) will probably go to satillite as well. Remember HD Radio coverage is only local. On AM, no HD Radio coverage at all between sunset and sunrise.
FMeXtra is the better way to go, and maybe CAM-D if Leonard Kahn starts making public demonstrations. No adjacent channel digital buzz and jamming with either of these systems.
www.dreinc.com
www.wrathofkahn.org
 
SayNoToIBOC said:
It is not my information - take it up with the author, expert ! I wonder why, WLW joined Satellite Radio - da, to get national exposure, so they must be making something ! Just another of your useless personal opinions, that doesn't mean anything. Try, for once, to back your claims up with facts - try posting a link, or two, which you never do ! :D :D :D :D :D :D
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What do you want a link to?

1. That nearly no station makes money from overnights? Ask any radio seller or manager or owner. There are no links for "common knowledge" in an industry.
2. WLW, like any other radio station, derives most of its revenue from the 6 AM to 7 PM hours, not nights. This is because Arbitron states that 7-Midnight has less than a third the listening of 6 Am to 7 PM and advertisers have an aversion to radio in prime TV hours. Again, ask any seller, or subscribe to Arbitron. I can not give you any more Arbitron data because it is copyright.
3. AM stations have even less night listening than FMs, so the revenue at night is minimal except for play by play sports, which is sold as a package and without ratings.
4. When I programmed 5 of the XM channels for the first 3 years of XM, there were multiple terrestrial stations on XM, as I mentioned. Call Lee Abrams at XM and ask him. While there may be some reference to the channels on XM at launch on the web, I pretty much doubt you will find any documentation without talking to to actual XM staff.

If you expect a "link" for everything, you are a sad case. Several of us posting here have broadcat backgrounds. I have the added "feature" of having provided channels for XM from the start, and have a pretty good knowledge of Arbitron and the economics of rado. If you don't believe it, do some work and prove me wrong.

Here is one for you that is pretty easy for anyone in radio going back to the 60's and 70's: why did stations start to broadcast 24 hours a day, while in the earlier years of the 50's and 40's and before, they signed off... nearly all of them, at around midnight local time?
 
Every advertisement, for WLW last night, was national - back you opinions up with facts, for once ! WLW has gone national with Satellite Radio, so you think they are going to bother with HD Radio, and alienate 40% of their listener base ! :D
 
SayNoToIBOC said:
Every advertisement, for WLW last night, was national - back you opinions up with facts, for once ! WLW has gone national with Satellite Radio, so you think they are going to bother with HD Radio, and alienate 40% of their listener base ! :D
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Yes.

The ads were national, because they were running a syndicated show (that also ran on XM). If they were local there would be NO national ads. REPEAT: THE NATIONAL ADS WEREN'T ON BECAUSE OF WLW'S NIGHT COVERAGE. THEY WERE ON BECAUSE OF XM AND OTHER STATIONS RUNNING THE SHOW!

Keep trying - you'll come up with the truth someday!!

Otherwise keep posting. We're really getting to see how good you really are!
 
They had been doing that, as I have been listening on AM/FM, long before Satelite Radio - wrong ! Every other stations I listen to, does the same thing !
 
SayNoToIBOC said:
They had been doing that, as I have been listening on AM/FM, long before Satelite Radio - wrong ! Every other stations I listen to, does the same thing !
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You are so wrong I do not know where to start.

No ads are national on radio. They are local, but may run on staitons in many markets to get coverage, market by market, of the US:

There are no national ratings except for NETWORKS. Coast to Coast AM, Rush, Laura, Opie & Anthony, O'Rielley, etc., are network syndicated shows, run on dozens to hundreds of local stations. The advertiser buys a bunch of local stations packaged together in a network.

The fact that ads are for national brands does not mean the advertiser is looking for national coverage from one station. They are advertising a product that is available in many cities on stations in many cities using the same creative. So if you hear a national brand on WLW, the ad buy was for Cincy, not for anyplace else.

By the way, most ads you hear ont he radio after about 7 PM are generally bonus spots or really low rate add-ons to daytime campaigns, because daytime represents almost all the billing of US radio stations. A few young demo stations have alot of paid (and cheap) club ads at night, but nearly all paid and well paid ads are run in the daytime hours.

There is, today, no skywave revenue. There is no profit in broadcasting overnigh, and never has been.
 
SayNoToIBOC said:
But, it is keep all of you in defensive postures ! :D
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Defensive? Hardly. You're the one starting handfuls of posts each day to "defend" your weak position. I simply respond. I rarely have the need to post.
 
I have nothing to defend - I am just hopefully educating the public on this fraudulent technology.
 
SayNoToIBOC said:
I have nothing to defend - I am just hopefully educating the public on this fraudulent technology.
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Right. That's why you keep saying "All I have to do is cast doubt".

I give people much more credit than you. I don't feel the need to sway people either way. If HD Radio were as bad as you say, you wouldn't need to do anything to "create doubt".

You're a-runnin now...
 
I am just educating the public on this fraudulent technology.
 
SayNoToIBOC said:
I am just educating the public on this fraudulent technology.
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No, educating is presenting all sides to a story. Preaching is forcing one side of an issue.

You're preaching.
 
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