E
e-menace
Guest
From Inside Radio's Friday edition;
"Canada’s radio listening may be down – but revenues and profits are up."
"Canada’s radio listening may be down – but revenues and profits are up."
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M
Mihail
Guest
Reminds me of Spinal Tap in that their "appeal is becoming more selective". 
But realistically this headline alone is meaningless without a measure of some sort -- like in what time frame are they speaking of? I can see how it could be possible to have less listeners now than 20 years ago yet more revenue due to the effects of inflation.
But realistically this headline alone is meaningless without a measure of some sort -- like in what time frame are they speaking of? I can see how it could be possible to have less listeners now than 20 years ago yet more revenue due to the effects of inflation.
E
e-menace
Guest
Go to insideradio.com to read it while it is there. But my impression is more now than the recent past. Which still is contradictory and psychotic.
This might help fill in the blanks
(excerpts courtesy digitalhomecanada.com)
Thursday, 06 July 2006
Despite a continued decline in the amount of time Canadians spend listening to commercial radio, profits for Canadian commercial radio operators continues to climb according to a recent report by the CRTC.
Total profits among Canadian commercial radio operators have tripled in the last 8 years from $90 million in 1997 to over $277 million in 2005.
The figures come from the recently released 7th annual Broadcasting Monitoring Report (Report) in which the CRTC presents recent results for the Canadian broadcasting industry.
According to the report, revenues for the industry totaled $1.3 billion dollars in 2005, up 9% from 1.2 billion dollars in 2004......
In the fall of 2005, the average hours tuned per capita decreased by roughly 25 minutes to 19.1 hours per week.
(excerpts courtesy digitalhomecanada.com)
Thursday, 06 July 2006
Despite a continued decline in the amount of time Canadians spend listening to commercial radio, profits for Canadian commercial radio operators continues to climb according to a recent report by the CRTC.
Total profits among Canadian commercial radio operators have tripled in the last 8 years from $90 million in 1997 to over $277 million in 2005.
The figures come from the recently released 7th annual Broadcasting Monitoring Report (Report) in which the CRTC presents recent results for the Canadian broadcasting industry.
According to the report, revenues for the industry totaled $1.3 billion dollars in 2005, up 9% from 1.2 billion dollars in 2004......
In the fall of 2005, the average hours tuned per capita decreased by roughly 25 minutes to 19.1 hours per week.
E
e-menace
Guest
First of all I didn't know we could quote partial or entire articles here, that's why I didn't. #2, it still is bizarre to say you have less customers and more money, only in today's radio!
Technology has developed in the last 8 years that allows a lower overhead (lay off staff) without a substantial loss of quality, therefore undamaged ratings.
As technology evolves, there are greater demands on the public's time, leading to an erosion in ratings, but a steady rate card, because it isn't reflecting the lessened ratings ..yet.
Corporations will continue to cut overhead (live staff) as long as automation/satellite programming continues to deliver listeners.
Cash flow will always be time-delayed, i.e. behind the current facts, because stations sell on the ratings of the past.
As technology evolves, there are greater demands on the public's time, leading to an erosion in ratings, but a steady rate card, because it isn't reflecting the lessened ratings ..yet.
Corporations will continue to cut overhead (live staff) as long as automation/satellite programming continues to deliver listeners.
Cash flow will always be time-delayed, i.e. behind the current facts, because stations sell on the ratings of the past.
E
e-menace
Guest
Isn't "selling on the past" a lie?
E
e-menace
Guest
Well selling based on what used to be in the "good old days" is a lot different from recent months show a steady decline in ears listening!!!
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