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What's Wrong With WGHQ?

What wrong with WGHQ? It is still a talk station, but it doesn't say it on the Arbitron ratings if the fall ratings will come out very soon. They got no listeners tuning in to WGHQ. Come on! They got Rush Limbaugh, Sean Hannity, Glenn Beck, Laura Ingram and Mike Gallagher. They also have Kingston Community Radio in mornings. Those are just a bunch of garbage. WGHQ needs to change the format. Pamal is waiting for you to take over. Is WGHQ going back to adult standards? I hope so! ::)
 
There's actually a few reasons why GHQ has problems as a talker:

1 - Duplicate programming which has been long-listened to in the valley on WABC.

2 - The HV is very receptive to public radio & talk-heavy WAMC in particular, which covers that area very well.

3 -Anywhere north of Kingston is well within WGY/WROW reaches. Again, duplicate programming with GY in a couple of timeslots. Any listeners there won't reflect in the POK arb's, as it's outta that market.

4 - GHQ is still essentially a daytimer. 78 watts at night may serve Kingston & sleepy little Saugerties, but that's about all.

5- Outside of a billboard here & there and a little cross-promotion, who knew about it? If folks wanted local news in Kingston, they knew to tune to heritage 1490. Without any major promotion, GHQ would have a hell of a time trying to yank listeners away. 920 more-or-less being a tumbleweed on the dial for the last 2 decades hasn't helped at all.

The HV has been a hostile market to the N/T format for quite some time. NYC signals are the main culprit, especially for city commuters who can keep 660/770/880 etc. on throughout their entire drive, while 920 starts petering out south of Poughkeepsie. It's not that GHQ is a bad station per se, actually a pretty run of the mill talker that you'd hear in any market. But there's really nothing that makes it standout in a market that some would consider is over-radioed to begin with.

If Pamal were interested in keeping a N/T station on the air, they'd be well served by doing so on FM. It's the only way that format has a chance of competing. As for 920... standards weren't a huge draw either, and not a sales machine by any sense. A direct simulcast of WROW perhaps?
 
AMonFM said:
There's actually a few reasons why GHQ has problems as a talker:

1 - Duplicate programming which has been long-listened to in the valley on WABC.

2 - The HV is very receptive to public radio & talk-heavy WAMC in particular, which covers that area very well.

3 -Anywhere north of Kingston is well within WGY/WROW reaches. Again, duplicate programming with GY in a couple of timeslots. Any listeners there won't reflect in the POK arb's, as it's outta that market.

4 - GHQ is still essentially a daytimer. 78 watts at night may serve Kingston & sleepy little Saugerties, but that's about all.

5- Outside of a billboard here & there and a little cross-promotion, who knew about it? If folks wanted local news in Kingston, they knew to tune to heritage 1490. Without any major promotion, GHQ would have a hell of a time trying to yank listeners away. 920 more-or-less being a tumbleweed on the dial for the last 2 decades hasn't helped at all.

The HV has been a hostile market to the N/T format for quite some time. NYC signals are the main culprit, especially for city commuters who can keep 660/770/880 etc. on throughout their entire drive, while 920 starts petering out south of Poughkeepsie. It's not that GHQ is a bad station per se, actually a pretty run of the mill talker that you'd hear in any market. But there's really nothing that makes it standout in a market that some would consider is over-radioed to begin with.

If Pamal were interested in keeping a N/T station on the air, they'd be well served by doing so on FM. It's the only way that format has a chance of competing. As for 920... standards weren't a huge draw either, and not a sales machine by any sense. A direct simulcast of WROW perhaps?

Thanks AMonFM for that interesting post.
 
I haven't listened to WGHQ since the Bill Skilling days, and I only live a mile from their studio. I never liked their '40s Swing, nor their current pain-pill addicted talkers. On the other hand, WKNY does a great job with current news and music to satisfy most baby boomers like myself. Warren Lawrence hasn't gotten the recognition he deserves. ::)
 
Saturday morning GHQ news

It's the day after the big Morey murder arrests, and at 11:30 a Dawn Spicer report airs, recorded on what sounded like Tuesday, given the dated material about the State of the Union drinking game.

Ouch.
 
WGHQ is simulcasting WBNR and WLNA

I guess WGHQ is now simulcasting WBNR and WLNA. Say goodbye to those horrible N/T programming like Rush Limbaugh, Sean Hannity, Glen Beck, Mike Gallagher and Laura Ingram. Say hello to the return of standards running ABC Stardust. Pamal dida great job getting rid of that talk station, because it doesn't get any ratings in Poughkeepsie where they were running duplicate programming. Why not listen to WABC and WGY. That's your best hope.
 
Re: WGHQ is simulcasting WBNR and WLNA

Part-time according to this week's NERW. WGHQ splits off for Kingston Community Radio (leased time, mid-morning) and Rush Limbaugh.
 
ODD SPLIT LINERS

Yesterday I caught a bit of Rush Limbaugh on WGHQ. The really odd thing was they used a liner from the old owner, Clear Channel;" you’re listening to Rush Limbaugh from EIA broadcasting on "NEWS /TALK 920 WGHQ". At other times they are ID as something like Music of The Hudson Valley (?), when they simulcast WBNR/WLNA . I wonder how or why they would do that?
 
Re: ODD SPLIT LINERS

MHVRadiofan said:
Yesterday I caught a bit of Rush Limbaugh on WGHQ. The really odd thing was they used a liner from the old owner, Clear Channel;" you’re listening to Rush Limbaugh from EIA broadcasting on "NEWS /TALK 920 WGHQ". At other times they are ID as something like Music of The Hudson Valley (?), when they simulcast WBNR/WLNA . I wonder how or why they would do that?

Are they going to keep Rush Limbaugh on WGHQ? I love his show, because he's a political guy. If not, maybe someday it will replace him.
 
WGHQ's audio quality has also dropped significantly... for the small time that I've listened to it since the Pamal takeover, theres a very digital, compressed, fluttery sound to the syndicated talk that used to be clear as a bell before. Oh well.

Maybe GHQ could adopt a "Hot Talk"/Sports talk format with hosts like Opie and Anthony and Jim Rome, which currently isn't represented in the market.
 
Over the weekend i heard both 920 and 930 playing the same network again!!

But WGHQ sounds horrible compared to 930 (No bass on it,etc)
 
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