> > And the one I miss the most every holiday season: "Merry
> > Christmas, from PayLess, Merry Christmaaaaaas!"
The PayLess Christmas jingle was so infectious, I can remember not being able to drive past a PayLess without singing that jingle to myself.. in March.
I have to disagree that the jingle is dead though. I think it is more a case of advertisers not wanting to invest in a good jingle, leaning toward fancy special effects or, as the article mentions, licensed music. Some folks out there are still using the jingle and using it well. My 5 year old neice can belt-out without blinking an eye:
"800, 800, 8553!" or "Da-Da Da, Da Da, I'm lovin' it"
Anyone down in Oregon, or who spent more than a week in Oregon, could probably chime-in with you on a "George Morlan Plumbing, the water heater king!"
I think it's just a matter of an advertiser being committed to a campaign. Commitment, is something that is very lacking in advertisers these days.
How about favorite commercials in general, with or without jingles?
I love the Bud Light, "Real American Genius" campaign.<P ID="signature">______________
And if you don't believe it, then you'd better kill me now, because I'll put a jihad on you, too</P>