...Here's one I'll bet you can't answer?....
Maybe, maybe not.
...If ALL of us really missed the aforementioned radio stations that much....why didn't the listeners complain when they went through format or personnel changes?...
Well, there is no evidence that people didn't complain. In fact, in my experience, there were always complaints whenever the smallest change was made...every format, program, and on-air personality had their loyal supporters. Stations used to brace for the usual barage of complaints. Unfortunately for the complainers, their complaints had been overtaken by events. I can't think of one station which switched because they had too many listeners or were making too much money. When your audience is heading south, you change with the times and try to find format that works.
Of course, switches happened for myiad reasons. WEZE had a small but loyal following for their album oriented soft rock, but when they were sold to Stu Epperson, a religious operator, they were going religion...that's why Epperson bought them. Same with the lot of other stations which changed hands. Changing format and talent was why the new owners bought them. Sometimes, corporate owners were converting all their O&Os to standard formats (as CBS did with News on the AMs, such as WEEI (the 590 one.) And sometimes some formats (say, music of your life) that weren't commercially viable on a major metro station were viable on smaller stations who could survive with niche formats and small audiences
The big AM music stations had no choice. It was change or go broke. By the time WRKO ditched rock, the rock audience had already migrated to FM. Ten thousand letters weren't going to get them to forget about the 250,000 listeners who had voted with their feet.
..... Moreover...why didn't we (as listeners) threaten to withdraw advertiser support if the on-air product was terrible? ....
1, because secondary boycotts almost never work, 2, the big advertisers judge whether the on-air product is terrible by looking into a Arbitron book. You may write to me telling my my air product sucks, but if I'm doing a 7 where I used to do a 2.5, your letter will be rocketed into the 'nut' file. Same with advertisers. You can tell them you're never going to buy another one of their widgets because they advertise on the Joe Blow show, but if their books tell them sales are up 10% since they added Joe Blow to their ad mix, they will politely thank you for your imput and figure that your lack of patronage is just a cost of doing business.
Only only successful listener intervention that I can recall in Boston is when WBZ fired Brudnoy and then had to hire him back.
The big difference there was that Brudnoy, at the time of his firing, was doing big numbers, and making money for the station, and was fired for lifestyle issues by a disapproving GM.
Since his firing didn't involve any rational business or audience reason the adverse listener reaction had a lot of traction, and worked.
Instead of reminiscing about the good old days, what's wrong with calling attention and possibly doing something about what's on the air NOW?
Do exactly what? If the format is working for them, they don't care what you think. If it isn't working, they'll try to fix it...that's what management is paid to do. It's why they pay GMs and program directors rather than just hire another secretary receptionist to answer the phones.
I'm not going to make a case for satellite radio...but honestly...some of the "pay radio formats" are much more interesting to listen to than some of the syndicated crap that's playing on many stations these days!
Well, the sat radio business model is a lot different than the commercial terrestrial radio one, and the terrestrial one seems to be working and the sat one is on life support. Right now, the sat ops are pleading with the Feds to let them change that model before they turn into one or two of the biggest bust-outs in business history. Most brokerage houses don't like what they see and wonder if it can ever really work the way it is set up. It seems to be a cure for which there was no known disease.
Regards.
TSB