WHBO Runs The Wrong Weather Forecast

[vw86]

Often times station groups don't even try to sell time on the stream. They'll just plug in local promos, PSAs and anything where they may be able to treat it is a make good or bonus for a particular client.

 

[vw86]

Uh.... at the risk of being repetitive, the station is responsible for what it airs, regardless of source.
If a supplier continuously provides bad product, then the station should go to another supplier.

Unless you're an independent, you can't really change your streaming service. I'd love to hear an Audacy or iHeart PD make a phone call and say they want their station removed from the corporate streaming network because some of the fill content on the stream isn't as current as they would like.

 

[wadio]

Often times station groups don't even try to sell time on the stream. They'll just plug in local promos, PSAs and anything where they may be able to treat it is a make good or bonus for a particular client.

Oh, but I thought the streaming service inserted it's own client's ads wherever they could. I'd be interested to know how that works.

 

[vw86]

Some do. And it's definitely getting better than it was even 4-5 years ago. But I still hear top market streams go to a spot break and air 8 minutes of repetitive PSAs and station promos.

 

[Yabadabado1]

Hey, here in the frozen wasteland of NE Ohio, I wouldn't mind hearing a Virgin Island sunny 80 degree weather forecast. I can fantasize what it was like outside until I walk out the front door and get hit in the face by a seal carcass being tossed around by a polar bear.

 

[vw86]

I was born and raised in NE Ohio. It will always be home and I genuinely miss the area so much. But not from November to March.

 

[SomeRadioGuy]

Radio today is, shall we say, "sloppy? "

I just heard an ad that ended with, "Enjoy a brighter smile in 2024! "

There's another ad that's been running for weeks that mentions Mocha but pronounces it, "Ma-cha" instead of "Mo-ka."

I could go on, but there are too many examples and there's no point.

My suspicion is that the people who write and program this stuff don't listen to the radio.

macha is actually a think and kinda of drink


People who know me know i care about the on air product and have been in the studio at all hours if i catch something egregious enough or not befitting of the standards i expect out of my stations.

I also can tell you mistakes happen and ive made them, running old promos or old weather or whatever.,

It happens to the best of us

 

[Yabadabado1]

I was born and raised in NE Ohio. It will always be home and I genuinely miss the area so much. But not from November to March.

I wasn't. I'm a Florida baby. As far as I'm concerned, the first two snowfalls were interesting but after that if it had never snowed again or dropped below 6o, I would have been OK with it.

 

[wadio]

macha is actually a think and kinda of drink

Someone already corrected me on that. Matcha is a Japanese green tea.

People who know me know i care about the on air product and have been in the studio at all hours if i catch something egregious enough or not befitting of the standards i expect out of my stations.

I also can tell you mistakes happen and ive made them, running old promos or old weather or whatever.,

It happens to the best of us

Also as discussed I think many of these problems are related to the streaming providers, not the broadcast stations.

 

[SomeRadioGuy]

Someone already corrected me on that. Matcha is a Japanese green tea.


Also as discussed I think many of these problems are related to the streaming providers, not the broadcast stations.

unless its a streaming only promo, then no.. some stations run content only on the stream. but liek for us.. whats on air is on the stream