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WHBZ Arbitron

S

sgtpepper9999

Hi,

WHBZ is considered to be in the Wilwaukee market correct? So does HBZ have an arbitron rank of 32 or 273 as Arbitron has a specific rank for Sheboygan.

Me confused?!?!?!?!?
 
> Hi,
>
> WHBZ is considered to be in the Wilwaukee market correct? So
> does HBZ have an arbitron rank of 32 or 273 as Arbitron has
> a specific rank for Sheboygan.
>
> Me confused?!?!?!?!?
>
Sheboygan is an Arbitron rated market, rating Sheboygan County only. Milwaukee is rated by Milwaukee, Racine, Waukesha, Washington, & Ozaukee Counties. As for WHBZ, they don't have a strong signal to even make a dent in the Milwaukee ratings, and the station can't upgrade the signal furher & can't move south due to WFMR Brookfield being their second adjacent on 106.9, and licensed to Brookfield. The station serves Sheboygan County and they'd be foolish if they tried to compete in market #32.
 
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