K
KDRadio
Guest
I know that this question might seem redundant, but when are Hip Hop Station PDs going to stop Hiring Personalities and limiting there creativity. "Read the liner card and shut the F up or limit your breaks to 10 seconds" is what they say. don't they realize people listen to the radio to be entertained, and that entertainment does not come from the same crappy song about drinking or killing they have heard 30X times already in that 24 hour period. People listen to your personality's show for them, if they feel like that jock has nothing reliant to say besides, Hot this, Jamz that, or we are giving away R. Kelly Tix then click guess what they will change to your competitor or turn you off entirely. haven't you figured out, that a key to radio is brand loyalty. do something out there, dare to be remarkable, have people saying, did you hear what the hell this guy said last night, People have Brand loyalty to Tom Joyner, Ope & Ant, Michael Baisden, Imus, Wendy Williams, Vaughn Harper, But then as soon as the local DJ so and so come on after, the audience is like aaahhhhh why not brand the whole station?
my second point is they not only limit the creativity but they will hire jocks that know nothing about the music, they may have been raised out in westbumbaville somewhere so what does that say to your audience, it says that you know nothing and you really don't care about the music. So once again it goes back to people tuning out, so when ratings drop and deejays get fired because they are not bringing in the listeners despite the fact that it was YOU that told them to not be so creative or imaginative in the first place who do you really blame. Who do you
think management will point the finger at. I cant speak for the West or the south But all over the Northeast Hip Hop Radio ratings are starting to creep closer to the cellar so when the start flipping formats and your job is on the line and butt is in a sling, what will you do MR. Program Director? ??? When i was an intern, I was told by a PD that Radios biggest Competition was television, that is very true, however TV writers and producers have giant brainstorming session where they come up with Ideas to keep us entertained and watching, would it be fair to say that PD's and Jocks could have more of these development sessions to keep people listening instead of a Hip Hop PD playing solitaire on the computer in his office all day? I dont know maybe I'm wrong let me know what you think?
my second point is they not only limit the creativity but they will hire jocks that know nothing about the music, they may have been raised out in westbumbaville somewhere so what does that say to your audience, it says that you know nothing and you really don't care about the music. So once again it goes back to people tuning out, so when ratings drop and deejays get fired because they are not bringing in the listeners despite the fact that it was YOU that told them to not be so creative or imaginative in the first place who do you really blame. Who do you
think management will point the finger at. I cant speak for the West or the south But all over the Northeast Hip Hop Radio ratings are starting to creep closer to the cellar so when the start flipping formats and your job is on the line and butt is in a sling, what will you do MR. Program Director? ??? When i was an intern, I was told by a PD that Radios biggest Competition was television, that is very true, however TV writers and producers have giant brainstorming session where they come up with Ideas to keep us entertained and watching, would it be fair to say that PD's and Jocks could have more of these development sessions to keep people listening instead of a Hip Hop PD playing solitaire on the computer in his office all day? I dont know maybe I'm wrong let me know what you think?
