When are two CC/Dayton stations getting sold/divested?

[alans613]

Speaking of CC going private, when are they going to divest two of their stations? I heard 106.5 and 94.5 were going, but that was awhile back.

 

[PROjammer]

Wll should see them go into a trust for awhile, then after everything closes with Bain and Clear Channnel,
it will go back. Long term nothing will change.

 

[amfmxm]

Wll should see them go into a trust for awhile, then after everything closes with Bain and Clear Channnel,
it will go back. Long term nothing will change.

Another "trust?" See Chillicothe/Columbus, Mobile/Pensacola, etc. The rules never have applied to Clear Channel. They provide a textbook case in how government is bought & sold.

 

[pbf1]

uh huh

And you're another textbook case of someone without any legal training trying to interpret law, OOPS!

 

[heresjohnny]

regardless of what the law says, amfmxm is right. government is bought and sold

 

[kentuckymedia]

Even though the stations are currently floating around in trust, the stations MUST be spun off, there is no going back to Clear Channel...

Clear Channel cant swallow the whole grouping of stations in Dayton.. I know people at 94 and 106 dont want to hear this, but its happening.

 

[Massive]

Logically speaking, who is going to by 106.5 and 94.5 as a combo.... or even seperately? They don't gross enough to be worth the buy.

They will sell two stations because they have to, but it's going to be at a price. One of the larger stations will be shipped of with one of the smaller stations to make it worth the buy.

I personally hope it's LITE 99.9 That station only makes a decent profit when it's the holiday season, but outside of September thru Dec, that station typically is begging for investors. Plus it would make the radio market a little more interesting again. We would actually be more apt to see a real competition between MIX and LITE for listeners throughout the year, and more particularly at Christmas time.

 

[pbf1]

I personally hope it's LITE 99.9 That station only makes a decent profit when it's the holiday season, but outside of September thru Dec, that station typically is begging for investors.

Bad information.

Not to mention the fact that they're not looking for "investors"; it's already got an owner (Clear Channel).

But fact is, it's an enormous cash cow. (That means it makes a LOT of money.)

 

[Massive]

Yeah, not bad information. I worked in the sales department for LITE up until February of this year. Come January that station IS begging for money. It plummets, and it plummets hard come January 1st.


Okay, I am coming across as a snit, so let me rewind for a minute. I know in comparison to a station like Jazz, LITE wallops them like no tomorrow. But you also have to realize, that LITE's rates are ten times higher then a station like Jazz's, so when Jan 1st hits and the station is not getting these huge listener shares they typically get and the demand diminishes, so does revenue in response. In Jan and Feb., those months in particular, almost all the way up until the first listener lunch in June, that station has a ridiculous amount of inventory available and not enough advertisers because their hot season is gone. So they almost starting having to give air time away, or comboing it off. Now this isn't as much for the prime spots, though A LOT of that lies open. The rates for those spots stay high, and at the beginning of the year the budgets for most advertisers is relatively tight. Why? Because they are saving those dollars for the hot spots where consumers are spending. January most of us are tapped because of the holidays. Advertisers are on the opposite end of being somewhat loaded from the holiday burst. But aren't spending because...... you see were I am going here.

Anyhow, the spots they do sell, they aren't selling for nearly as high of a rate, and not nearly as much. So their bottom line is small, though it may not be as small as Jazz's, but when you compare that to the previous month.


You see where I am going?

 

[Josh_Cols]

Massive: That said, since Lite and K99 often times go head to head in ratings, how does a station like K99 do fiancially? Not to mention how does a terrible station like Z93 do? Are they begging for advertisers?

In my experience, business in Jan and Feb typically su*ks overall, not just at a lame radio station like Lite or Jazz. Most advertisers are starting new books for the year, and money is usually tight, not to mention its winter, credit card bills for Christimas shopping are being mailed to consumers, retail traffic is down, new home and car sales slow, so your big advertisers like Kohl's, Macy's, home builders, and car dealers don't have the bank roll to advertise so much.

 

[kentuckymedia]

So, here is the latest word. Of course its only heard through the grapevine by a current CC Dayton employee, but I wanted to pass it along.

WXEG-FM Active Rock is rumored to be moving down the dial to what will become 94X.

Then the piddly 800 watter 103.9 and 50,000 watter WDSJ will be spun off. The first option is to purchase the stations as a combo or split them up seperately.

Of course, first thought is if they split them, look for Rogers to purchase 106.5 to compliment his Richmond Cluster and still make a few Dayton dollars where he can. Maybe then the owners of WBZI could purchase the 103.9 signal to make it Classic Country FM. That would be a nice deal, but who knows.

As for WLQT. It is Clear Channel Dayton's Cash Cow, however did you know Cox makes more money in Dayton than Clear Channel?

Last I checked the billing went something like this

#1 WHKO-FM
#2 WHIO-AM
#3 WLQT-FM
#4 WGTZ-FM
#5 WMMX-FM
#6 WTUE-FM
#7 WROU-FM
#8 WDHT-FM
#9 WXEG-FM
#10 WZLR-FM

LQT makes a nice chunk of change, but substantially lower than WHIO or WHKO. Cox is good at three things...Newspapers, How to do radio, and making an ass load of money.

 

[techie2]

WXEG is at full Class A facilities (2900 watts at 145 meters AAT).

 

[microbob]

Maybe NABCO will buy the station so they can upgrade WTDA 103.9 in Columbus?

Station Status Licensed Class A FM Station
Area of Coverage View Coverage Map
Effective Radiated Power 5300 Watts
Height above Avg. Terrain 106 meters (348 feet)
Height above Ground Level 108 meters (355 feet)
Height above Sea Level 389 meters (1277 feet)
Antenna Pattern Directional
Transmitter Location 40° 09' 33" N, 82° 55' 23" W
License Granted April 12 2007
License Expires October 01 2012
Last FCC Update April 12 2007

 

[kentuckymedia]

With WPAY Portsmouth downgrading to 33,000 watts shouldnt this allow WTDA to expand? Or is 103.9 still in the way?

 

[microbob]

I don't think they are going to downgrade now. According to FCC ,WPAY is still listed at 100kw with their tower in Ashland KY.

http://www.fcc.gov/fcc-bin/fmq?list=0&facid=54813

 

[Josh_Cols]

What's the deal with why WPAY wanting to down grade to 33kw?

 

[gr8oldies]

I thought the proposed downgrade of WPAY had to do with a proposed move of 104.3 (one of the smooth jazz combos) closer to the Columbus market.

I'm not so sure that CC would want to get rid of 103.9 and move the alternative to 94.5...103.9 provides better full-market coverage. If it were to happen, I could see it going to the K-Love folks, which would give them close to a full-market signal that is lacking from Troy. I didn't think about Rogers in Richmond grabbing 106.5 but it does make sense.