I've written here before of my reaction when, upon moving to the Bay Area, hearing KGO and wondering, "why would anyone listen to this? It's for older people who complain about stuff all day." This was in 1999.KGO began dying at the "turn of the century" as it did not keep up with the style and content of successful talkers. The Ronn Owens style of the 90's did not fit the new millenium and GM Mikey Lukoff did not institute changes. In fact, after ratings had dropped with the introduction of the PPM, he quit in disgust!
The KGO groupies, and there were a lot of them on the Usenet newsgroup ba.broadcast, wouldn't hear of such criticism.