Guy Lombardo And His Royal Canadians were legends on New Year's Eve before Dick Clark. Traditional jazz/big band sound with Auld Lang Syne at midnight. When you hear the song played at Times Square, it's a recording of Lombardo's band. Their New Year's broadcasts originated first on radio from the Roosevelt Hotel in New York City from 1929 until 1949 and later from the Waldorf Astoria Hotel until 1976. (I assume that would be the 1977 New Year - Lombardo died in November 1977.) Eventually, the radio broadcasts moved to television.
IMO, New Year celebrations have never been the same since - Dick Clark was a major step down from Lombardo.
IMO, New Year celebrations have never been the same since - Dick Clark was a major step down from Lombardo.