Check the format listings in Broadcasting Yearbook (remember, it is data that is "old" when published):
"Broadcasting Yearbook" was a directory of radio and television stations and related information first published in 1935 by the editors of "Broadcasting Magazine". It includes listings of all stations, suppliers, FCC rules, group ownership, stations sales and other industry statistics. The last...
www.worldradiohistory.com
And the Radio Annual:
The Radio Annual from Radio Daily was published from 1938 to 1964 and contains listings for radio stations, TV stations, artists and suppliers as well as industry leader articles and radio regulations
www.worldradiohistory.com
And in the SRDS "Spot Radio" in the few issues I have:
Since 1919 when SRDS was founded as Standard Rate & Data Service, they've collected and delivered the data media buyers need to connect with media sellers. SRDS started by covering newspapers, magazines and billboards. Over the decades, radio, TV were added.
www.worldradiohistory.com
And you can do a search for articles about a possible format search in Broadcasting Magazine at
BROADCASTING MAGAZINE - Business magazine from 1931 to 2002 where you can select "search" and limit it to decades or even specific sets of years.
Here is one article from October 18 1965:
WJJD, after 45 days as a country
station, held a Shower of Stars show in
Chicago's McCormick Place. The sta-
tion was the only medium used to pro-
mote the show and 11,000 seats were
sold. Last month, WJJD held its sec-
ond show at McCormick Place and Mr.
Dubinetz says it "grossed the largest
gate for any unit C&W show ever held
in North America."
So it looks like somewhere around that time in 1965 it flipped to country.
And here, digging a bit more, we find it switched in February 1965:
Quick Appeal Stone Representatives
Inc., New York, noted it "experienced
much less advertiser antagonism than
expected" for WJJD Chicago which
went from a middle-of-the-road to a
country-western format only last Febru-
ary. (Broadcasting October 18, 1965)
There you go! And no Wiki misinformation.