RockNuts! said:
KevinFodor said:
RockNuts! said:
http://classxradio.com
That's all I can say.
And...what measurable amount of audience does it have?
Not alot of measuable audience. But this is due to our weak signal in the metro area where ratings are counted. We were told that by RRC. But that if our stick was downtown it would be a much different story. We are hoping that our new signal on 89.1 will change that.
In any case, our listeners are PASSIONATE and LOYAL to us because of what we do.
Now let me ask you how many stations you know receive over 6,000,000 hits per month? We were voted the #1 station in Cincinnati. Of our many online listeners, ClassX attracts many of the old rock stars because they embrace what we are doing. In talking to the younger generation, our experience is that they DO NOT like what they have to listen to on the radio. In fact, many of them are discovering Album Rock and love it. History does have a way of repeating itself.
OK...let's assume history repeats itself, as you suggest.
Do you know what happened in the second portion of that history? I don't think so...ok, let an older guy tell you the story, children:
Once upon a time, there were "free form" album rock radio stations...stations where the DJ's picked most of the music, created the segues and were credited by their fans with being semi-genuses. DJ's could actually pick a new album by a new group...and play it! Yes, some major artists got their start on radio that way. And the artists...and the record labels...and very vocal fans loved them!
But, then...one dark day...a screaming blue meanie, called a "consultant" discovered that many of the songs these stations were playing were not very well liked by most of the audience, other than the hard-core fans, that is. So, they created a format called "Superstars". The format played only the best songs played by album rock stations. One by one, the "free form" stations, as the ratings declined disappeared like the dinosaurs. And for 30 plus years this type of format, though no longer so named, has enjoyed ratings success.
OK, OK...I'll turn the sarcasm off here...I was only doing it for dramatic effect.
Look...I have no bone to pick with your station. And, I hope for you that you have discovered something different about the audience that the big guys are missing. We in the bigger markets should be willing to encourage the experimentation you're allowed in the type of station you have.
Something to think about: Can you show you "own" a sizeable part of listening in your own home county? If your home county is in the Cincinnati metro...a lot of listeners, even if limited to one metro county, should let you show somewhat significantly... (Example: If WKSW in Springfield owned Clark County (its home base), even with limited listening in Dayton, the station could pull as high as a 2 share in the Dayton book. Cincinnati is a bigger market, of course, so that might be a 1 share...but that's the idea.) Just putting a better signal over downtown is not a guarantee of big numbers...
But just remember...radio often finds how history repeats itself...but it usually repeats in a complete circle.
