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When does OLN become Versus?

It hasn't yet as of 9:30 pm est on 8/12/06. I just put on Bull Riding on that network and the OLN bug still graces the upper right corner. I'm asking since another thread or two have discussed the pending of "ABC Sports" into "ESPN on ABC".

And when the OLN name change takes effect, how will it be marketed? Will the pronunciation of the new name be "Versus" or "Vee-Ess"? Has the new logo been unveiled yet? Will the logo read "Vs." or "Vs" or "VS" or "VS." but the pronunciation be "Versus"? ??? ??? ???

ixnay
 
During the Stanley Cup Finals, they said September 2006, didn't give an exact date. It'll definitely be before the start of the NHL season in October.
 
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