I mean, people on this board are always like, "when PPM comes to Columbus soon" and I am just wondering if anyone knows the time that it is coming?
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When exactly is PPM coming to Columbus?
- Thread starter imadethisusernamemyslef
- Start date
M
MichaelMcCoy
Guest
It is currency in September.... my prediction: WNCI dominates... circle this because you will all worship me... bitches.
He's just pissed that Florentino has WNCI sounding way better now. Imaging, music, everything is MUCH better. Have fun at 955! Why call us bitches? You're Detroit's bitch now.
Here's a broad brush look at what will happen when PPM rolls out. Station cume will almost double but their TSL will drop drastically. So, shares will compress. The difference between 1st and say 6th or 7th will be tighter. Country and Rock shares will climb. Those stations tend to fare better in PPM. Urban and Spanish stations will take a hit. WTVN will probably slide a bit too....Dominant AM stations tend to lose a little steam. Male leaning stations will have better parity with the female stations. You'll hear the jocks pre promoting specific songs or contests alot more...with very specific times to listen (ie...Listen for the Cash Call details at 10:17!) It's all about getting those folks with meters checking your station out several times a day. My gut tells me that WCOL become much more dominant.
Classic Hits also does particularly well with PPM conversion, so grapeseed-shooter WODB might graduate to pea-shooter, and pea-shooter WTDA might graduate to walnut-shooter. I believe Hot AC also tends to get a nice bump, so WVMX may graduate from walnut-shooter to avocado-seed shooter. Actually, since cume is so important with PPM and you need decent coverage for decent cume, the divide between the big signals and the rimshot Columbus-wannabees will probably become bigger. My guess is some of the ultra-marginal signals like 103.1 might go dark or stop pretending to be Columbus stations. Or put another way, Columbus will be even more screwed by the paucity of big signals after PPM than it is today. Just speculating...maybe instead the paucity of big signals will still allow pipsqueaks to surive the PPM better here than in normal markets.
Jazz_Kat said:
Much as I don't want to see Smooth Jazz go away .. with PPM could we see SAGA possibly link 104.3 back up with 103.5 for the Classic Hits?
Allfirdup said:
No, that would make too much sense. My usual sarcasm aside, they probably don't have the money to buy anything right now, and there is certainly no potential for a trade. Hope I'm wrong.
As for Smooth Jazz, even some stations that were doing fairly well have gotten the boot -- both diary and PPM. Rightly or wrongly, it's not a very management-desired format these days.
PPM better not help all of these Country stations in ratings. 
I would never listen to Columbus radio again if ANOTHER stations switches to country.
I would never listen to Columbus radio again if ANOTHER stations switches to country.- Status