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When Is a New Station No Longer "New"?
- Thread starter eacalhoun
- Start date
M
mike704
Guest
> "The New K-104.7"...will the "new" ever be dropped from
> their jingles, liners, etc?
>
I wondered when someone was going to comment on that. Programmers and consultants seem to be obsessed with the word "New". I worked at another station that used the word new and we dropped it for awhile ony to pick it up again!
To drop NEW we would need NEWER jingles. Maybe then it would be "the NEWER K-104.7? Somebody stop me I'm having way too much fun with this, I'm getting silly!
Mike
Weekend Warrior
> their jingles, liners, etc?
>
I wondered when someone was going to comment on that. Programmers and consultants seem to be obsessed with the word "New". I worked at another station that used the word new and we dropped it for awhile ony to pick it up again!
To drop NEW we would need NEWER jingles. Maybe then it would be "the NEWER K-104.7? Somebody stop me I'm having way too much fun with this, I'm getting silly!
Mike
Weekend Warrior
Re: Ms. Holly Haze, where are you?
> It is so nice to be beckoned!! I think when stations like K use the word "New" it is more along the lines of "Fresh" not "young". Like the fresh new sound, versus the stale sound of Lite for instance. I am just guessing here.
I am so tired of saying New, but I doubt it will change any time soon.
Hope this helps!!
HHAze
>
> It is so nice to be beckoned!! I think when stations like K use the word "New" it is more along the lines of "Fresh" not "young". Like the fresh new sound, versus the stale sound of Lite for instance. I am just guessing here.
I am so tired of saying New, but I doubt it will change any time soon.
Hope this helps!!
HHAze
>
Re: Ms. Holly Haze, where are you?
> > It is so nice to be beckoned!! I think when stations like
> K use the word "New" it is more along the lines of "Fresh"
> not "young". Like the fresh new sound, versus the stale
> sound of Lite for instance. I am just guessing here.
> I am so tired of saying New, but I doubt it will change any
> time soon.
> Hope this helps!!
> HHAze
My thoughts exactly. Take, for example, the "New Hot 98.1" in Greenville/Spartanburg, or "New 92" in Columbia. The new is about fresh rather than young, just as Holly said. But then again, I wouldn't exactly associate "new" with 104.7's format.
> > It is so nice to be beckoned!! I think when stations like
> K use the word "New" it is more along the lines of "Fresh"
> not "young". Like the fresh new sound, versus the stale
> sound of Lite for instance. I am just guessing here.
> I am so tired of saying New, but I doubt it will change any
> time soon.
> Hope this helps!!
> HHAze
My thoughts exactly. Take, for example, the "New Hot 98.1" in Greenville/Spartanburg, or "New 92" in Columbia. The new is about fresh rather than young, just as Holly said. But then again, I wouldn't exactly associate "new" with 104.7's format.
6
60sguy
Guest
> > "The New K-104.7"...will the "new" ever be dropped from
> > their jingles, liners, etc?
> >
>
> I wondered when someone was going to comment on that.
> Programmers and consultants seem to be obsessed with the
> word "New". I worked at another station that used the word
> new and we dropped it for awhile ony to pick it up again!
>
> To drop NEW we would need NEWER jingles. Maybe then it
> would be "the NEWER K-104.7? Somebody stop me I'm having way
> too much fun with this, I'm getting silly!
>
> Mike
> Weekend Warrior
>
Now, let me see...
Who was it that said or sang "Everything old is new again"?
> > their jingles, liners, etc?
> >
>
> I wondered when someone was going to comment on that.
> Programmers and consultants seem to be obsessed with the
> word "New". I worked at another station that used the word
> new and we dropped it for awhile ony to pick it up again!
>
> To drop NEW we would need NEWER jingles. Maybe then it
> would be "the NEWER K-104.7? Somebody stop me I'm having way
> too much fun with this, I'm getting silly!
>
> Mike
> Weekend Warrior
>
Now, let me see...
Who was it that said or sang "Everything old is new again"?
A
audiomusiclover
Guest
Re: Ms. Holly Haze, where are you?
> > >SO we agree on the use of the term "new" and also agree
> with the format not fitting it exactly..but at least we
> understand that the New will not be dropped any time soon.
> >
> But, what is new or fresh about playing the same 20 to 40 year old songs that have been played on the radio hundreds of thousands of times? It is the old... if we hear it enough, we will believe it is true scenero.
> > >SO we agree on the use of the term "new" and also agree
> with the format not fitting it exactly..but at least we
> understand that the New will not be dropped any time soon.
> >
> But, what is new or fresh about playing the same 20 to 40 year old songs that have been played on the radio hundreds of thousands of times? It is the old... if we hear it enough, we will believe it is true scenero.
Re: Ms. Holly Haze, where are you?
> > >Again, I agree the format does not equate "new" but the way it is delivered with fresh jocks, limited commercial load and a more upbeat flow makes it easier to listen to. I am not saying it makes perfect sense, or any sense for that matter, but I am trying to convey that it won't get changed any time soon, so we can discuss the word "new" on this site for as long as we want, but it will change nothing.
>
> > >Again, I agree the format does not equate "new" but the way it is delivered with fresh jocks, limited commercial load and a more upbeat flow makes it easier to listen to. I am not saying it makes perfect sense, or any sense for that matter, but I am trying to convey that it won't get changed any time soon, so we can discuss the word "new" on this site for as long as we want, but it will change nothing.
>
P
Poppinjay
Guest
If you go by the old WBCY example, you drop "all new" just as you're getting ready to fire on air people.
> "The New K-104.7"...will the "new" ever be dropped from
> their jingles, liners, etc?
>
"New" has been used by programmers for years as a "magical" word
that says there is something different on the dial. Of course, when
it just becomes part of the slogan, the freshness is lost!
Generally, most drop the word after the first year...since the
effectiveness is gone.
There is a company in Tennesssee that uses the phrase "Tennessee's New Mix" on all their stations. And they've been doing that for the last 5 years!
That is totally insane.....and most importantly, useless!
booger!
> their jingles, liners, etc?
>
"New" has been used by programmers for years as a "magical" word
that says there is something different on the dial. Of course, when
it just becomes part of the slogan, the freshness is lost!
Generally, most drop the word after the first year...since the
effectiveness is gone.
There is a company in Tennesssee that uses the phrase "Tennessee's New Mix" on all their stations. And they've been doing that for the last 5 years!
That is totally insane.....and most importantly, useless!
booger!
Re: Ms. Holly Haze, where are you?
> > > >Again, I agree the format does not equate "new" but the
> way it is delivered with fresh jocks, limited commercial
> load and a more upbeat flow makes it easier to listen to. I
> am not saying it makes perfect sense, or any sense for that
> matter, but I am trying to convey that it won't get changed
> any time soon, so we can discuss the word "new" on this site
> for as long as we want, but it will change nothing.
Plus, this isn't Holly's decision. All she is is an employee of the station!
> > > >Again, I agree the format does not equate "new" but the
> way it is delivered with fresh jocks, limited commercial
> load and a more upbeat flow makes it easier to listen to. I
> am not saying it makes perfect sense, or any sense for that
> matter, but I am trying to convey that it won't get changed
> any time soon, so we can discuss the word "new" on this site
> for as long as we want, but it will change nothing.
Plus, this isn't Holly's decision. All she is is an employee of the station!
1
11south
Guest
> > "The New K-104.7"...will the "new" ever be dropped from
> > their jingles, liners, etc?
> >
>
> "New" has been used by programmers for years as a "magical"
> word
> that says there is something different on the dial. Of
> course, when
> it just becomes part of the slogan, the freshness is lost!
>
> Generally, most drop the word after the first year...since
> the
> effectiveness is gone.
>
> There is a company in Tennesssee that uses the phrase
> "Tennessee's New Mix" on all their stations. And they've
> been doing that for the last 5 years!
> That is totally insane.....and most importantly, useless!
>
> booger!
>
There are laws that govern this type of behavior. Generally after 18 months or so they are required to drop it. If you want to give them a hard time, contact your local attorney general or solicitor at the state level. A letter from the state agency usually puts a stop to using "the new" pretty fast. Add to that the joy of causing your competitor some emotional discomfort, it makes for a nice week.<P ID="signature">______________
I get paid to be suspicious when I've got nothing to be suspicious about.</P>
> > their jingles, liners, etc?
> >
>
> "New" has been used by programmers for years as a "magical"
> word
> that says there is something different on the dial. Of
> course, when
> it just becomes part of the slogan, the freshness is lost!
>
> Generally, most drop the word after the first year...since
> the
> effectiveness is gone.
>
> There is a company in Tennesssee that uses the phrase
> "Tennessee's New Mix" on all their stations. And they've
> been doing that for the last 5 years!
> That is totally insane.....and most importantly, useless!
>
> booger!
>
There are laws that govern this type of behavior. Generally after 18 months or so they are required to drop it. If you want to give them a hard time, contact your local attorney general or solicitor at the state level. A letter from the state agency usually puts a stop to using "the new" pretty fast. Add to that the joy of causing your competitor some emotional discomfort, it makes for a nice week.<P ID="signature">______________
I get paid to be suspicious when I've got nothing to be suspicious about.</P>
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