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WHEN magic-fm GOES FOR GOOD..........

I've not heard anyone say or speculate if 590 takes on the WKLI calls? Will the legendary WROW calls be up for grabs? ???
 
RBW,

If you have been listening to the radio station over the past 2 weeks, they have been saying MAGIC 590am WROW, so it doesn't look like the name is going away. Now WKLI on the other hand..............that might be a different story
 
cowboyup8 said:
RBW,

If you have been listening to the radio station over the past 2 weeks, they have been saying MAGIC 590am WROW, so it doesn't look like the name is going away. Now WKLI on the other hand..............that might be a different story

I wouldn't be surprised if the heritage WKLI calls stay intact this time. The station will be identifying itself as "The Bridge" allegedly, so the calls are really only for the legal ID. WFLY has had the same call letters since the 1940's. 103.1-WHRL has had the same calls since 1966, with beautiful music, smooth jazz and a rock format for the past ten years. Most listeners probably aren't even aware of the call letters. Speaking of WHRL, they sounded like a skipping CD for hours early this morning. I guess thats what happens when the building is abandoned 12 hours a day...
 
cowboyup8 said:
RBW,

If you have been listening to the radio station over the past 2 weeks, they have been saying MAGIC 590am WROW, so it doesn't look like the name is going away. Now WKLI on the other hand..............that might be a different story

Hey Cowboy: I HAVE been listening since this whole ordeal began, and not ONCE have I heard "WROW" spoken along w/Magic 590.
Most of the hourly ID's I've heard, have been WLKI. Besides, that (still) might not mean that WROW will hang around forever. My question was.......... AFTER MAGIC FM IS GONE.

The other point made about the FM's staying the same... is a good point. FM's aren't usually known by their calls anyway. Although sometimes they become an acronym of their on-air branding slogan.
 
Time Traveler said:
I wouldn't be surprised if the heritage WKLI calls stay intact this time...

As a relative outsider - and someone likely born after both 590 AM and 100.9 FM launched in this market - wouldn't WROW, with its longer history on the AM side, have more "heritage" between the two stations?
 
I think someone forgot something-WKLI were not the original call letters. They were WWOM. Only a handful of heritage calls left in the market.-Not counting the non-comms, WFLY, WHRL, WQBK, WGNA. (for F.M.). WROW, WGY, WHAZ (for A.M.) I think that's it. Now before I get blasted-WABY, WPTR and WTRY are legendary calls, but they're not on the original frequencies.
 
Actually, every participant in this thread may deserve to "get blasted," if anything: the harsh reality is in the age of PPM, call letters really do not have that much significance. (Of course, tell that to CBS Radio, which is busy farming over heritage AM call letters over to new FM sports talk stations in various markets...)
 
The Bro said:
I think someone forgot something-WKLI were not the original call letters. They were WWOM. Only a handful of heritage calls left in the market.-Not counting the non-comms, WFLY, WHRL, WQBK, WGNA. (for F.M.). WROW, WGY, WHAZ (for A.M.) I think that's it. Now before I get blasted-WABY, WPTR and WTRY are legendary calls, but they're not on the original frequencies.

You are correct about all points. The WKLI (K-Lite) call letters were installed in 1986 and remained in place through out the very successful Soft A/C format as well as the unsuccessful Hot A/C K-100 format, until the flip to "The Point" in 1999, as WCPT. Pamal immediately re-installed the WKLI call letters again when they flipped it to "Magic" in 2001. At this point, I suspect that the WKLI call letters have more heritage in this market than the original WWOM calls do, unless you are a radio geek like all of us that troll this site...
 
The switch to 590AM should be done by Wednesday. Jay Scott alluded to it this morning after the 6 AM newscast, also said his daughter already made the switch to 590 in Glens Falls. Does 590 reach that far North? He sounds depressed over the switch to AM(can't blame him). The kiss of death for Albany Magic at top 5 radio station! Hopefully B95 benefits from this and not 98.3 WTRY. Want and see...
 
kbradio said:
The switch to 590AM should be done by Wednesday. Jay Scott alluded to it this morning after the 6 AM newscast, also said his daughter already made the switch to 590 in Glens Falls.

I wonder if he will still have a job. Most AM stations playing this music are off the bird 24-7
 
kbradio said:
The switch to 590AM should be done by Wednesday. Jay Scott alluded to it this morning after the 6 AM newscast, also said his daughter already made the switch to 590 in Glens Falls. Does 590 reach that far North?

Actually WROW has a very potent (daytime) signal to the North, pretty much to at least the Canadian border.
It goes West real well too, past Syaracuse in fact. To the South it makes it to New York City.
The signal is nulled considerably to the East though, to protect 590-WEZE (former WEEI) Boston.
 
North to the Canadian border, south to NYC, west past Syracuse? You might be able to get WROW in all those places with a super sensitive radio and the volume turned up to max. But that's stretching it. There are 590s in Boston (WEZE as mentioned), Scranton (WARM) and Toronto (CKEY) so you might start getting WARM as you near NYC or CKEY as you pass Syracuse. But WROW does have maybe the second best AM signal in the Capital District, after 810 WGY, and ahead of 50,000 watt 1540.

I hope it succeeds and the owners don't treat it poorly because it is an AM station. For instance, I heard infomercials on Saturday morning, not just Sunday morning. You know they'd never do that if the station were stiill on FM. I suppose the 590 talk format had infomercials weekend mornings so now the music format will have them.

I really hope the ratings for WROW 590 are good. It makes sense that when an FM format, e.g. Soft AC, ages out of the 25-54 demo, it takes its Barry Manilow and Carpenters records and moves them over to the AM.


Gregg
[email protected]
 
Gregg said:
I hope [Magic on AM] succeeds and the owners don't treat it poorly because it is an AM station. For instance, I heard infomercials on Saturday morning, not just Sunday morning. You know they'd never do that if the station were stiill on FM. I suppose the 590 talk format had infomercials weekend mornings so now the music format will have them...

I guess this is an instance where all those "colon cleanse infomercials" people jest about all the time come in handy... But in reality, even the mighty WABC in New York - a talk station, mind you - even has to lean on infomercials to make ends meet. Welcome to AM radio in the 21st century.
 
How long before we loose the "heartbeat" that they are stunting with? The 911 boards are lighting up all over the Capital Region with Magic listeners thinking that they can hear their heartbeat through the radio!!!
 
What a slap in the face for Jay Scott, who programmed this station 8+ years ago to have the stunting be Christmas music before they change it to whatever they are changing it to...........Magic, known as the Christmas Station, what a horrible way for it to end.
 
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