Windreader said:
Even a blind pig will root up an acorn occasionally. But on a daily basis, what passes for "local news" is a big waste of time. When's the last time Richard Sangster covered anything of substance ("I've seen a lot of apartment fires, Scott, but never anything like this")?
As I said, WSB by default. But not because they're doing anything terribly innovative. All the competition just dropped out of the game
I'm 44 years of age and been a WSB fan since I was 10-11 years old. Where I grew up in South Georgia, in order to hear WSB in the daytime, you had to get a really great AM radio and even then the signal wasn't the best.
So, I have followed them since the early 1970s...when they were still pulling huge shares with music on AM and through all the transitions that took them into talk. Granted Atlanta has changed a lot too.
I've mimicked WSB with our own stations.
I'm still a big fan but I think long time WSB Radio Manager Elmo Ellis summed it up best when he was still alive and an ice storm hit Atlanta or threatened Atlanta and many were without power including Elmo. At that time, just about anyone sober in Atlanta was thinking about ...the ice storm...and of course none of the other stations would have anything...that had become pretty much accepted but it was a sobering moment as Elmo wrote that WSB didn't provide any information to their audience except what you might have heard at the top and bottom of the hour and you best listen quickly because if it doesn't fit in the window before they have to go back to a syndicated talk show, you're out of luck. In a weather emergency, things change fast and people are tuning in all the time for the first time. Repeat the information. Then whenever a dark cloud comes up, folks automatically and without thought turn to WSB.
Some of their nighttime and weekend traffic reporters...heck I've even heard some weekend and nighttime newscasters who if you ask me, I sounded better when I was still a high school kid working afternoons on a 1KW sunrise to sunset daytimer on 1540 in Sylvester, GA...and I didn't sound close to good unless I had a bad cold! They can't talk on the air and if anything happens off script, forget it.
It's the best we have and I still am fond of WSB but when you're in the 9th largest market in the nation and there is simply no other radio station providing much of any local news coverage but your station, interrupt the syndicated talk show (usually a repeat) and tell people what they want to hear. With $50 million a year in sales, they can afford to do better.
Most of what I hear outside of Atlanta's morning news is what we used to call lazy news....police incident reports, fire alarms and network material.
Back in WSB's golden years of news, WGST could be relied upon too. I think they always operated on the premise of the best they could hope to be was the second choice but perhaps that made them hustle all the more.
My favorite WSB story was when they had a direct line to the National Weather Service office at Hartsville and several times a day during major news blocks, the forecasters there would give detailed weather information for not just Atlanta but the entire state. It was well done. The WSB announcer would intro the report direct from the weather service office. When NOAA starting building their own NOAA weather radio stations, WSB was told effective such and such date, they would no longer do the live reports. Get it off NOAA weather radio.
It wasn't long before US Senator Herman Talmadge called the cheif at NOAA Atlanta just to let him know how much he enjoyed those reports "your boys" are providing over WSB. " I listen to them every day." The reports continued. When Herman lost after ex wife Betty told about the coats full of cash, the live reports lost too.
This story was told to me by someone who worked at the weather service office.